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STOCKBOXNEIGHBORHOOD GROCERY
Stockbox is the new neighborhood grocery.
We invest in communities, so that good food and relationships can thrive.
centralization of food resources
We have a problem with food access in this country. We have a lot of grocery stores, but they are concentrated in more dense and affluent hubs, which means some communities have easy access to fresh food and a choice in experience and price…
food deserts and social equity
…While others must travel a longer distance or instead rely on local resources, like convenience stores, to fulfill basic food needs. In fact, across the U.S. more than 23 million people live in a food desert.
the Stockbox alternative
Stockbox responds, by placing small stores across cities to provide easy access to the fresh foods we purchase most often.
The Stockbox alternative
Our micro groceries are bright and inviting. Staff are hired from the community and offer a helpful, engaging experience. And community outreach enables us to demonstrate our local investment.
the Stockbox alternative
customers & community
Before Stockbox, our customers traveled outside the community to shop, because local resources were either uninviting or disconnected from their real food needs. They now shop at Stockbox because they can find the food they want, at a price they can afford, and with an experience they can feel proud of, where they live.
competitive advantage
Stockbox can fit where big stores can’t. We offer a level of engagement convenience stores won’t. And we have a model that enables us to reduce costs; increase efficiencies; and curate the most profitable items in a typical grocery, all in aid of keeping prices accessible.
getting to scale
Summer 2011: Launched prototype store in a shipping container, for 2 months.
Summer 2013: Second store opens in First Hill neighborhood of Seattle.
Summer 2012: Opened first store in South Park neighborhood, which expanded on lessons learned from prototype.
getting to scale
Break-even for Stockbox hits in 2015, with our fifth store.
Ramp-up, revenue, and expenses 2013-2016 (excluding SG&A)
getting to scale
Years 1-5:Launch regional chain of stores in Seattle area.
By Year 5:Expand into another U.S.
city
By Year 10:National
Expansion
fundraising to date
UW Business Plan Competition; $12,500 Kickstarter; $22,000
Healthy Foods Here; $25,000
Herbert B Jones Founda-tion; $25,000
Charitable Contributions;
$100,000
Bank loan; $50,000
Convertible Note; $550,000
Echoing Green; $45,000
Since launching, Stockbox has raised almost $850,000
impact metrics
# of local residents hired
% of inventory that is locally sourced
# of community events hosted/supported
people
product
experience
management & team
Carrie Ferrence, CEO• 4th gen corner store owner• 7 years retail management• 10 + years strategic planning• 10 + years community
development
Jacqueline Gjurgevich, COO• 9 + years at Marriott • Revenue strategy• Sales & event planning• Inventory management
Ryan Ceurvorst, Marketing Mngr• 7+ years in marketing &
graphic design• Interior design and retail
planning• Operational strategy and
communications
Jim Wheat, Area Grocery Manager• 30+ years in retail development• Former President of Paperzone• Retail veteran for Eddie Bauer,
Westminster Lace, and Quimper Mercantile
management & team
Business Advisers:John Castle, Univ. of WashingtonAmber Ratcliffe, CarenaJon Kroman, Jon Kroman LawAlan Van Boven, Supply Chain VisionsLaura Yurdin, Brand Strategist
Non-Profit Partners: Inventory:
Design:Story Trading (Amazon Fresh)Mark Wolf, architect
Consultants:George LeBlanc , Charlie’s ProduceGuillaume Wiatr, People FirmMichael Swanson, Coldwell Banker
word is getting out
“A solution…Stockbox brings more than just produce to neighborhoods without fresh food. It’s an entire grocery store -in miniature.” Fast Company
STOCKBOXNEIGHBORHOOD GROCERY
www.stockboxgrocers.com
Stockbox goes where grocery stores can’t and stocks the food convenience stores won’t.