“Architecture must stimulate before all else. Engage., Think, Wonder. Create.”

“We must seek to move from the perfection of the object, to transformation of the subject”

MeaningfulVitalInclusive Globalization - Branding - Identity - Comedy - Architecture......Comedy is one of the most fundamental aspects of human life.

It has existed since man’s beginning, and its power to stimulate

social change, awareness, release tension, and bring people

together is as strong and relevant today as ever.

The Comedic process begins with the enticement of the viewer,

a buildup and breakdown, and ultimately a release of laugher

and a common understanding between people. The Comedy

Hall of Fame speaks of this phenomenon and seeks to integrate

it in to every scale of the project in order to stimulate change and

awareness.

THE AMERICAN COMEDY HALL OF FAME AND MUSEUM