Creating an Identity Through Fashion and Style

Presented to [Client Name] by StyleBranding, Inc.

Reinforces urban location as downtown cool

Taps directly into the mindset of the market segment (20 – 45)

Instills an image of hip central to this lifestyle

Creates a unique identity

Creates ideal online content

FASHION PROGRAMMING

:10 to :30 vidbits focused on a merchandise category

10 to 30 merchandising vidbits delivered each month

All merchandise presented by a mall “ambassador”: an idealized everyman

Character development visually creates identity for mall

THE PROGRAMMING

The linear content is programmed for the in-mall video presence.

The video is used to reinforce the mall image on the web.

The character maintains media interest with ongoing ever-changing activities.

HOW FASHION VIDEO CREATES AN IDENTITY

Presenter’s embedded video sample plays here

Sets a distinct image for the mall

Enhances awareness of tenant merchandise

Provides appropriate editorial for advertisers’ commercial programming

PROGRAMMING VALUE

Personalize the mall and it’s relationship with the consumer

Expand the presence of the mall through an online web of communication

Communicate daily directly into target market’s lifestyle

Expand awareness locally/globally

PROGRAMMING GOAL

Create a brand ambassador icon

Character represents “Person of the World”

Iconic persona is featured in merchandise videos

Storylines for the website and social media

Live sitings at the mall for store openings and special events

CREATIVE STRATEGY

WHO IS AUDREY?

Worldly, full of excitement,

youthful, a real Joie de vivre,

spirited, kind, friendly, creative,

intelligent, beautiful, expansive,

inquisitive and hip.

Audrey has her finger on the pulse of what’s happening in in the world of

cool.

Helps collect email addresses

Generates interactive engagement on the website

Brings traffic to the mall through promotions and special events

ONLINE CONTENT BUILDS MALL TRAFFIC

Expand search advertising

Send video emails once a month

Create an ongoing presence in the greater Chicago area advertising online

Daily character storylines posted on facebook

Promotions and events at mall promoted through social media

HOW TO USE THE ONLINE ENVIRONMENT

Create programming and integrated creative assets.

Deploy video emails to national and international clients in specified languages.

Determine how many recipients opened the emails. Determine how many recipients responded to invitation or sales force.

Employ resend function to recipients

who do not open emails.

Produce:

Launch:

Track:

Resend:

Correct outdated email addresses.

Direct requests for further information to appropriate salon | sales representative’s email address.

Calculate financial success versus distribution in marketplace.

Determine why and how each customer responded.

Update:

Respond:

Measure:

Research:

Based on the Inbound Marketing Report

WHAT THE NUMBERS SAY

ADDITIONAL CONTENTWE PROVIDE

Existing runway footage from New York

Existing lifestyle footage (example extreme sports)

Short films/animation

Lifestyle programming tie into live mall events

Original fashion video editorial

Determine length of fashion footage per month

Create a timeline for production and launch of merchandise videos

Coordinate an online extension of Audrey for web communication through facebook, youtube and twitter

NEXT STEPS

Audrey

is waiting

to meet you at

Client Name.

Created by StyleBranding, Inc.