Survey results and reader profile.

Gender

Age

How often people buy magazines.How much people would pay for my product

People’s favourite magazines. Ethnicity.

Text to image ratio preference.

Employment (some overlap.)

Does a freebie change the likelihood of them buying a magazine?

Colour scheme preferences.

Reader Profile

Male, between the ages of 16 and 20, willing to pay £1.51-£2.00 for a magazine due to the fact that he’s a British student. He buys rock magazines once a week, generally with a freebie on. He likes magazines with red and black colour schemes, and 50:50 text to image ratios.