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SECURING WATER FOR FOODA GRAND CHALLENGE FOR DEVELOPMENT
Media Training
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ABOUT GROUP SJR
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group sjrHELPING TO CRAFT YOUR STORY
BASED / in nyc WORKED / with usaid + partners since early-2013FOCUS / science, tech + innovation press
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MEDIA TRAINING 101
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interviewsTWO COMPETING GOALS
REPORTER / wants the most interesting + surprising storyVS.
INTERVIEWEE / wants to share their story
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five best practicesACHIEVE YOUR GOAL + TELL YOUR STORY1. Preparation2. Messaging3. Delivery4. Relationship Dynamics5. Follow-Up
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preparation / BEFORE THE INTERVIEW
TALKING POINTS / 3-4 points that clearly communicate your messageANECDOTES / illustrate your points with a story WARM UP / practice answering questionsRESEARCH / become familiar with the reporter
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AUDIENCE / speak their language
SIMPLICITY / use straight forward, non-jargon language (grandma test)
BREVITY / shorter responses keep your message on target
REPETITION / stick to your talking points + repeat them
POSITIVITY / keep it positive + re-direct negative questions
messaging / CRAFT A COMPELLING STORY
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CLARITY / concise, clear language
CLOSING / always draw a conclusion
REDIRECT / never feel obligated to answer a question directly (transitional phrases)
FRIENDLY / keep an optimistic, light-hearted attitude
delivery / CONVEY MESSAGE WITH STYLE + VERVE
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BRIDGE BACK / Thats not my area of expertise, but what I can tell you isCORRECT THE RECORD / Thats inaccurate. The real facts areACKNOWLEDGE + MOVE ON / Of course, thats a reality for every organization and
delivery / TRANSITIONAL PHRASES
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delivery / PRESENCE TIME / take it; you always have more time than you thinkENERGY / dont be afraid to show how passionate you are CONVICTION / you are the expert on your innovation; speak with confidence EYE CONTACT / theres no quicker way to communicate nervousness than by looking around CHAT / this is just a conversation about your work; dont make it anything more than that HAVE FUN / in hopes of coming across as naturally as possible...relax
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CONSCIOUS / be aware of what youre saying; everything is on the record
BE VERBAL / dont let a reporter choose words for you
SPECULATION / never speculate; ask for clarity if a question is vague
BE AWARE / dont let your guard down; take your time answering questions
relationship dynamics / MANAGE THE REPORTER- SUBJECT EXCHANGE
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SOURCE / goal is to become a trusted resource to the reporter
FOLLOW-UP / thanks reporter + send along more information
REVIEW / keep track of all press clips; keep securing water for food team + sjr up to date with all achievements
follow-up / RECONNECT + STAY IN TOUCH
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1. Preparation
2. Messaging
3. Delivery
4. Relationship Dynamics
5. Follow-Up
5 BEST PRACTICES
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SECURING WATER FOR FOOD: MESSAGING
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WHAT IS SECURING WATER FOR FOOD? a grand challenge for development that calls on global innovators and solvers like me to create scalable, sustainable solutions to water scarcitythe grand challenge is looking for game-changing solutions that will increase water availability and promote efficient use of water in agricultureHAT TIP TO PARTNERS the securing water for food partners - usaid, swedens development agency (sida), and the ministry of foreign affairs of the kingdom of the netherlands (mfa-nl) - are instrumental in the scaling of our innovation WHY DID YOU APPLY?this partnership is unmatched in global scope, scale + strength; access to the partners network is a valuable resource
REMEMBER TO TELL YOUR STORY
talking points / RESPONSE PLAYBOOK
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520 ideas submitted from 93 countries in Round 1
Between 2000 and 2050, the worlds population is projected to grow from almost 7 billion now to over 9 billion
During this same period, water demand is projected to increase by 55% globally
As more than 70% of global water use occurs in the food value chain, feeding the world in 2050 will be difficult
talking points / BY THE NUMBERS
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What is Securing Water for Food? Explain your partnership with Securing Water for Food. Why is this such a critical issue?What do you hope to accomplish with your innovation? How will this funding help you most? What does success look like for you?Is there an interesting backstory to your innovation?
questions / COMMON REPORTER QUESTIONS
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SOCIAL MEDIA
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TAGS /@SecuringWater#WWWeek
IMAGES / use whenever possible
IMAGE SIZE / 435px wide +
ENGAGE / early + often, especially during world water week
BE AWARE / tweets can be used on the record
twitter / TIPS + RESOURCES
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QUESTIONS?
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SJR
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