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SYVIE DE FRANCE Agence de Design Paris Agency Portfolio Works 1997 - 2018
SY V I E D E F R A N C E
Agence de Design
Paris
Agency Portfolio
Wor
ks 1
99
7 -
20
18
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Portfolio
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SY L V I E D E F R A N C E
A b o u t o u R D E S I G N AG E N C Y
EXPERTISE IN
Little Bio
Product design | Graphic design | Creation & Industrial Follow-up
Founded in 1997 by Sylvie de France,
our design agency is dedicated to help
luxury and beauty brands to reveal
their souls through what they are : their
products, their identities.
SY L V I E D E F R A N C E
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S t u D I E S
E x p E R I E N C E
Ecole des Beaux-Arts (Fine Arts)
Ecole Supérieure de Design Industriel
1984
1987
1989 - 1996
1997 - today
Design Director Associate at Alain de
Mourgues design agency : Jean-Paul Gaultier
first perfumes, Issey Miyake first perfume, Hermès...
Design Director & Owner at Sylvie de France
Designers SAS : Puig, Coty, L’Oréal, Amore
Pacific, Salvatore Ferragamo, Yves Saint Laurent,
Maison Berger, Lolita Lempicka, Say, Yves Rocher,
Procter & Gamble, Rolex, Camus Cognac, Nicolas
Feuillate, LVMH, ...
- R
esum
éP a r i s
T OK Y
O
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p R o D u C t A N D G R A p H I C D E S I G N
Creation
Development
Industrial and production follow-up
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W H E N
C L I E N t
W H At
2018 Paris
Maison Berger Paris
Lolita Lempicka
Range.
Product and
graphic design.
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Product and Graphic Design for Lolita Lempicka
and its family.
1st
Perf
ume
- 19
97
A 2 0 Y E A R S C o L L A b o R At I o N
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W H E N
C L I E N t
1996 -today
Lolita Lempicka
W H AtProduct and
Graphic Design.
Perfumes, cosmet-
ics, make-up...
Merchandising,
gifts, marketing
books, on-store
advertising...
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N E W Lo L I tA 2 0 1 8
W H E N
C L I E N t
2017-2018
Lolita Lempicka
New core range
• Mon Premier
• Sweet
• So Sweet
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N E W Lo L I tA 2 0 1 9Lo L I tA L A N D
- T
he n
ew u
nive
rse
of L
olit
a
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A new story for Lolita : fresh, generous, fantasmatic...”So Amazing !!!”
- B
ottl
e
W H E N W H At2018 Under creative direction of Lolita and
her daughters.
Graphic and product design,
technical developpment and industrial follow-up.
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M A I S o N b E R G E R pA R I S - 1 8 9 8
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A b o u t. . . ( C o R t E SY o F L A M p E S b E R G E R - pA R I S )
W H E N
C L I E N t
2018
MAISON BERGER PARIS
Home Fragrances Lamps
& Accessoiries.
Range 2018.
LAMPE BERGER, OVER 100 YEARS OF HISTORY...
It was in 1898 , that the amazing Lampe Berger story started.In response to a major preoccupation at that time - a sepsis in hospitals - Maurice Berger, a pharmaceutical dispenser, invented a system of diffusion by catalysis, for which he filed a patent. This revolutionary technology, which purifies the air in enclosed rooms, was soon to be applied for private use , giving birth to the Lampe Berger company.
The little lamp which destroys bad smells saw its apogee during the1930s: fragrance provided the dimension of pleasure; the Lampe Berger became a collector’s item, each lamp being associated with a designer and major manufacturer such as Cristal de Baccarat, Cristalleries de Saint Louis, Emile Gallé, René Lalique, and then the top porcelain producers of the 1950s… Coco Chanel, Jean Cocteau, Colette or Picasso each had their own Lampe Berger.
A company which, since then, has always continued to develop and reinvent itself in order to be more than ever present for people living in the 21st century.
With over 5 million litres of fragrances and 800,000 lamps sold every year around the world, Lampe Berger is still a huge success, over a century after it was invented.
Always a French company from the start, Lampe Berger enjoys a truly international reputation - distributed in 56 countries, present in 7,000 sales outlets around the world.
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Sylvie is renowed to be the “first perfume”
designer for many fashion designers or brands.
F I R S t p E R F u M E S
Because the first perfume is a strategic step for a fashion
designer house, Sylvie is involved as a human partner to
help the designer to express through the design of the
perfume bottle all its own universe, creative and person-
nal. Because the first perfume has to be a success.
1
1 Elie Saab | 2 Chantal Thomas | 3 Jean-Paul Gaultier 4 Repetto | 5 Eden Park | 6 Issey Myake
7 Juliette has a Gun |8 Castelbajac
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2
3
45
6
7
8
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F o R M E N & Wo M E N (Perfumes)
W H E R EItaly
Spain
Japan
Korea
Switzerland
Lebanon
France...
- Puig
- Ferragamo
- Elie saab
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- Ungaro
- Ungaro
- Ferragamo
- P&G
- Yves Rocher
- Annick Goutal
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N I C H E & L I C E N S E b R A N D S
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Cri
stal
leri
e de
s Pa
rfum
s
- Puig
- Zara
- Little Marcel
- Georges Rech
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W H E R EJapan
Korea
France...
W H AtBranding
Identity
Product and
Graphic design
W H E N1996 - today
- A
mor
e Pa
cifi
c
- Amore Pacific
- Y
ves
Roch
er
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M A K E - u p
- Amore Pacific
- Amore Pacific
- S
ay
- Yves Rocher
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- A
ppli
cati
on
C o S M E t I C S
- Yves Rocher
- Kyotis
- O
ysse
y-
Elie
Saa
b - Bassam Fattouh
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W H E R EJapan
Korea
Lebanon
France...
W H AtBranding
Identity
Product and
Graphic design
W H E N1996 - today
- Kyotis
- Bassam Fattouh
- Elixeri
- Laboratoires Dermapositive
- Ed
en P
ark
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F R o M t H E N E W F R o N t I E R S (...of Perfumes !)
- S
urra
ti
- Music de Parfum
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- Music de Parfum
- Z
ohoo
r A
lree
f
- Atyab Al Marshoud - Amorino
- Orens Parfums
C o N tAC t u S
Thanks for watching.
All of our designs are proudly Made In Montmartre, the
only freedom township of Paris, town of artists, designers,
creative people and mostly parisians enjoying to be free
in their minds.
Fell free to meet us at :
16, rue Lapeyrère - 75018 Paris
www.sylviedefrance.com
M E E t u S
