Imagine a billboard that tailors its content for each person who drives past it. It advertises loans only to people who want loans; it advertises term deposits only to people who want term deposits, and so on.
Any marketer could immediately see the value of such a billboard. As ad man Howard Gossage said, “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.” Targeted advertising is the best way to match your message to the interests of a prospective user.
M A R K E T T O T H E R I G H TU S E R S A T T H E R I G H T T I M E
Target lets you create segments, deploy adaptive offers, and start tracking a campaign in under five minutes with absolutely no assistance from IT. It’s all about using the data from Insight to place the right offer in front of the right account holders at the right time.
Select users who have auto loans with your direct competitor, users who pay a certain percentage on a competitor’s mortgage loan, users who log in most frequently, and so on.
1. CREATE A SEGMENT
Use in-app notifications, embedded banners, or customized methods to send targeted offers to your account holders.
2. DEPLOY ADAPTIVE OFFERS
You can immediately track how your campaign is performing. No need to bother your IT department or wait for weekly reports. Just log in and see for yourself.
• Users with external mortgage interest rates over 5%
• Users who primarily log in via a mobile device
• Users who don’t have direct deposit set up
• Users who haven’t signed up for money management
• Users who bank with your direct competitor
• Users who have set up a budget for investments
• Users who logged in during the past week
• Users who have a minimum loan payment above $500
• Users who live a particular state
Targeted marketing like this is the way of the future. If you don’t leverage it, you can be sure that your bigger competitors are starting to. According to a report from CGI Global, 84 percent of bank consumers are open to financial institutions using their data to tailor their services to specific needs. Users want relevant o�ers instead of mindless advertisements. They want the right o�er, as the right person, at the right time.
That’s what Target empowers you to do.
E N D L E S S S E G M E N TC O M B I N A T I O N S
