Date post: | 21-Jan-2017 |
Category: |
Marketing |
Upload: | ewa-wysocka |
View: | 1,201 times |
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Online Marketing & Sales Funnel Psychology & Mapping
by Ewa Wysocka & Samuel P.N. Cook
1. STRATEGY fundamentals
2. FUNNEL psychology and mapping
3. EXECUTION process
4. Defining your NUMBERS (KPI’s)
5. CONTENT integration
6. PAID TRAFFIC integration
7. OPTIMISATION
8. CUSTOMER SERVICE process set up
Our 8-Step Digital Marketing Formula
Your website without The Online Sales Funnel is like the business card pinned to this wall...
Before starting to plan your Online Sales Funnel make sure to define at
least these 2 strategy fundamentals:
⭑ Your Buyer Persona
⭑ Your Buyer Persona’s Level of Awareness
1. General (demographic mainly)
2. Goals and Values
3. Lifestyle and Personality Traits
4. Challenges, Fears and Problems
5. Interests and Hobbies
6. Keywords they would search for
7. Objections to the buying
7 Characteristics of Your Buyer Persona
QUOTE: “HeaLTHy Is Productive”
Define Your Persona’s Level of Awareness
Level 4 Aware of your product and considering purchasing
Level 3 Aware of your product, but does not want it yet
Level 2 Knows what she needs, but does not know you
Level 1 Aware of the PROBLEM only (unrealised desire)
We will use it to define your SALES FUNNEL LENGTH!
Your Funnel Psychology
Your Funnel Is an Engineered Journey Through Your Buyer Persona’s Different States of Mind
Funnel Psycho - Formula
1. Get Attention
2. Shift Paradigm
3. Offer & deliver Results in Advance
4. Build Trust & Likeability
5. Present your Offer
6. Overcome Objections
7. Close
8. Maximize Lifetime Value of Your Customer (LTV)
Brendon Burchard
PERSO
NA
$$$
EATs Me Diet Catering Funnel
Our case study
Get Attention & Paradigm Shift (Step 1 and 2)
Results in Advance (Step 3)
Built Trust (Step 4)
Sell (Step 5)
Overcome Objections & Close (Step 6 & 7)
Maximize LTV (Post Purchase Sequence)
Join our next meetup about “Funnel Execution Process”
April 6th, 7pm, Google Campus Warsaw
Video production & Photography by projecton