Date post: | 15-Apr-2017 |
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Presentations & Public Speaking |
Upload: | mahir-nasim |
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24
Brand Name Justification
Entertainment 24Our brand name is justified because our DTHservice beams picture 24/7, even during electriccutoff provided that the users have generatorconnection.
Brand Logo Justification
Our brand logo is consistent with the name itself.The logo has the word ‘Entertainment’ & ‘24’which illustrates that our DTH service willprovide 24/7 entertainment.
Brand Tagline Justification
Our brand tagline justifies the fact that our DTHservice is a 24/7 service that would provideuninterrupted entertainment.
এন্টারটেইনটেন্ট সারাদিন
আনটে কােুক প্রদিদিন...।।
Brand Mantra Justification
Entertainment with best quality, Availability & Affordability.
Our promise is to provide quality DTH servicethat is both available and affordable to ourcustomers.
Mission Vision
Becoming the best DTH service brand in the country
Capturing the mind of customers through Availability, Affordability& Best quality
S W
O T
Strength
Opportunity Threat
1. Highest video/picture quality with stereo sound.2. Uninterrupted service with constant EIRP.3. 300+ Channel.4. Parental Control.5. High Speed Internet.
Weakness1. Higher installation cost2. Higher customer acquisition cost3. Low revenue per user
1. Less DTH service competitor in the industry.2. Proper positioning will automatically make uscategory leader.3. Strategic alliance with Bangladesh Film, Media &Sports events.
1. Stiff competition from cable operators and IndianDTH service providers2. Higher customer retention cost3. Potential customers misconception about DTHservice
Analyzing
Target Market
Geographical
Urban Sub-urban
Age: 25-40
Income: 30k+
Urban
Sub-urban
Rural
Age:18-25
25-50
50+
Income:0-30K
30K+
Demographical
Justification:
People from these areas can afford the service as per the average income level. These areas are getting digitized every other day so it will be easier to reach them. People’s age from 25-50 usually the main earning member of the family. People earning over 30k seems to afford DTH service.
Product
Feature Description
Guide 2 days advance Programme
Guide with description
Parental Control Enables to lock a channel
Block programs based on
their content rating
Can be unlocked only by
using your unique PIN
Favorites Set up a personal
program guide of the
channels you watch the
most
Assign personalized
names to your favorites
list – e.g. Mom, Dad, etc.
Package: 1 Dish 1 LNB 1 remote 1 set top box 1 HDMI cable 1 electronic
guide
24
এন্টারটেইনটেন্ট সারাদিন
আনটে কােুক প্রদিদিন...।।
Price
Silver Golden Platinum
299tkChannels: 150+
399tkChannels: 200+
499tkChannels: 300+
** Set top box + Installation cost: 2000 tk Place
Head office Branch Office Special Branch
Kazi nazrulIslam avenue, Dhaka.
Rangpur, Sylhet, Barishal, Chittagong, Mymensing, Rajshahi, Khulna
Cox’s Bazar
Promotion
THROUGH
THE LINE
(TTL)
ATL
TVC
Billboard
Social sites
Newspaper ADPoster on Motor Vehicle
BTL
Flyers with newspaper
Youtube AD
Free samples to office & hospitals
The Core Problem
Peoples misconception about DTH service thatit is luxurious than cable operators.
THE BIG
IDEA
Alliance with TV shops and dealers to
sell our product with their own TVs
We will provide our product at a highly reasonableprice which will change the misconception aboutDTH service that it’s a luxury.