Creative Strategies, IncCreative Strategies, Inc

Trends and Insights

Ben and Tim Bajarin Creative Strategies, Inc

Columnists TIME, Tech.pinions

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❖ First 25 years was bringing digital to enterprise

❖ Next 25 years will be bringing digital to the masses

The Journey from Analog to Digital

50 Year Journey

YouAre

Here

Business Consumer

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Mobility

❖ From stationary to mobility

❖ Phones and Tablets have usurped PCs

❖ Smart devices to smarter devices

❖ Anticipation engines

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• Phone enables micro experiences

• Devices are connected to: • Internet • Each Other • Smart Phone

• Smart Phone contains the intelligence !• Docks, interacts and or authenticates !• Smart Phone is the “Control”

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The Phone @ The Center

❖ Smart Phone drives micro experiences with other devices

❖ Smart Phone contains the storage, access to cloud services, software and intelligence

❖ Can communicate directly with device or indirectly through the Internet

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Is the Smartphone the new Laptop

❖ Smartphone provides core CPU to laptop shell

❖ Made possible by:

❖ Quad core mobile processors

❖ Low voltage CPUs

❖ Low cost shells

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Console in our Pocket

❖ Smartphones support for game controllers

❖ Modular approach to gaming

❖ The missing link

❖ 60 ghz

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Visual Computing!

❖ What happens when devices can see and hear you?

❖ New depth of interactions

❖ More personal and more useful computers

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The Cloud Evolution

❖ Currently Cloud is developing as a personal platform

❖ The personal cloud will evolve into the communal cloud

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The Cloud Evolution

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The Cloud Evolution

❖ Synchronization

❖ Collaboration

❖ Device Management

❖ Eventually true cloud computing

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True Cloud Computing

❖ Chromebooks

❖ Driven from native

❖ Apps in the cloud

❖ Software built on web standards

❖ Opportunity for aggregation, app stores, more SaaS, etc.

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Future TV

❖ The Platform

❖ Communal vs. Personal

❖ Apps will drive connected TV

❖ Just another screen

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“Cloud”

“Ser v i ce s”

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Quantified Self / Wearables

❖ Just maturing as a market

❖ Actionable data

❖ Sharing of data securely

❖ Specialized products are key

❖ Products become more general purpose over time

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Quantified Life

❖ Quantified Car

❖ Diagnostics, better driving habits,

❖ Quantified Home

❖ Quantified Cities

❖ etc.

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Hardware Renaissance

❖ Hardware is the new software

❖ Hardware must come with a side of software and services

❖ The Maker revolution

❖ Local small scale manufacturing

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Evolution of Retail

❖ Will Amazon disrupt everyone

❖ Curated products

❖ Smart phone tablets as POS

❖ Retail must evolve to embrace community

❖ Beacons

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Big Challenges to Solve

❖ Infrastructure

❖ Wired and Wireless

❖ Global spectrum issues

❖ Hardware innovation

❖ affordable premium

❖ Technology breakthroughs ahead