45
Tech Trends in Storage Raheem Amer - SVP @ Devon Self Storage Mark Cieri – CEO @ StorageDefender
Tech Trends in Storage
Raheem Amer - SVP @ Devon Self Storage
Mark Cieri – CEO @ StorageDefender
CUSTOMER DIGITAL EXPERIENCE
WEBSITE DECISION MOVE IN PROPERTY
“How does Tech effect this journey?”
“The Digital Storefront”
WEBSITE DECISION MOVE IN PROPERTY
CUSTOMER DIGITAL EXPERIENCE
“More Customers are Going Digital”
1.4 2.3 2.6 2.9
24
28.730.1 29.8
TRAFFIC PAGEVIEWS TIME PER SESSION CONVERSION RATE
Year over Year % Change in Online Traffic
Mar-20 Mar-21*2021 Statista Study
“No Website on GMB”
“No Pictures on GMB”
“How do I see pricing?”
“What if I want to move in now?”
“How do I reserve?”
“Why do you need all this info?”
“Amazon = One Click”
“Simple Forms”
“Rent now in less than 5 min…”
“Increased Lead Flow by +38%”
“Want to upgrade your room?”
“+39% Upgrade”
“+61% Upgrade”
“~10% Premium Service Upgrade”
“New Premium Smart Unit Category”
“Creating an Omnichannel Approach”
WEBSITE DECISION MOVE IN PROPERTY
CUSTOMER DIGITAL EXPERIENCE
“Marketing Statistics for 2021”
90%Customer conversion rates increased when
you have multiple channels of communication
98%
73%
Customers want the ability to text
Customers expect to be able to get their
questions answered on the first call
*2021 Statista Study
“Hello? Hello?”
“Do you know when your customers are calling?”
“Fill this form out and…wait?”
“ChatBot Answers 86% of the Questions”
“+51% are Ready to Purchase…”
“Customer Purchased a unit at 2:19am”
“Recognition”
“Call Center can focus on Sales”
“Increased Lead Flow by +400%”
“Enriched Tenant Experience”
WEBSITE DECISION MOVE IN PROPERTY
CUSTOMER DIGITAL EXPERIENCE
Tenants Demand Smart Tech
EZ Access & Peace of Mind
Consumers Value and Rely on
their Smart Home Experience
Remote Garage
Remote Closet
Remote Warehouse
Same Users Expect
Persistency Beyond Home
“Customers Expect Connectivity to People, Valuables, and Experiences”
51M Households
“Smarter Access”Perimeter
Building ingress/egress
1 of 3 of Baby boomers, GenX, and Millennials pay a Premium for
electronic gate access*
*SSA 2020 Demand Study
Emerging Features• Keypad-less (Geofencing, QR-code)
• Access Anywhere (Cellular)
• Image Capture (Logging)
• Customer Access Data (Trends)
“Smarter Access Examples”
OpenTech Alliance
*Images are industry examples for illustrative reference only, list not comprehensive
PTI Security
“Smarter Unit Last Inch Access”
Primary locking alternatives
▪ Facility/PMS-managed combo padlock
▪ IoT padlock
▪ IoT Door-integrated lock
Considerations▪ Number of management touch points
▪ Relocatable vs. fixed location
▪ Capex: cost of lock per door
▪ Installation complexity / customer impact
Contact-less Tenant Access
(& Auto Overlocking)
“Smarter Unit Locking Examples”
*Image are industry examples for illustrative reference only, list not comprehensive
DaVinci
PTI SecurityNoke
MasterLock
“Smart Unit Monitoring Offering”
Door SecurityInterior Monitoring
1 of 3 Millennials & Small Biz Owners pay for Storage Units with integral security and monitoring*
Tenants Paying ~10% Premium for Connection to their valuables
*SSA 2020 Demand Study *Images are industry examples for illustrative reference only, list not comprehensive
“Considerations for Implementing
Smart Unit Monitoring”
Key Features
▪Alert Accuracy & Coverage
▪Pattern Recognition / Strings
▪Mobile App vs. SMS
▪Battery Life
Considerations
▪Tenant-Paid service?
▪Before- vs. On-demand
▪Hardware Investment
▪ Installation Complexity & Cost
“Smarter Zone Peril Monitoring”
WEBSITE DECISION MOVE IN PROPERTY
CUSTOMER DIGITAL EXPERIENCE
Exteriorproperty
Interior building
“Smarter Zones for Peril Monitoring”
Lights, Cameras(Sensors), Action!
Automatically detect, deter, engage• Motion-Triggered Visual/Audio Deterrents
• Time-fencing, “Smart” Alerting & Notifications
• Enhanced Video Camera Analytics
• 2-way Video w/ Audio Speaker for Remote Engagement
• Omni-Sensors (Motion, Temp, Humidity, Water, etc)
Drones are coming…. Soon?
CUSTOMER DIGITAL EXPERIENCE
WEBSITE DECISION MOVE IN PROPERTY
“Which Tech Will You Leverage?”
QUESTIONS?
THANK YOU FOR ATTENDING!
Raheem Amer
630-660-2637
Mark Cieri
484-947-4999
