EDITORIAL

GROUP MEMBERS

Iqra Ahmad (557) HinaNawazish (587) Maryam Zakir (585)

CONTENTS

Introduction Definition Importance Of Editorial Functions Of Editorial Techniques In Editorial Writing Conclusion

INTRODUCTION

Newspaper's opinion or Policy . Written On Most Important Current

Issue . Editorial Note / Least Impt. NewsEditorial o Influence public Opiniono Promote Critical Thinkingo Cause people to take action Picture Of Editorial Writer Name Of Editorial Writer

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Title Clearly identify the Topic.

Intro : Writers View on topic.Body Provides The Supporting

evidences and the examples .

and the conclusion restates the writer’s view and provides a final appeal for the reader to agree to that view.

Definition

“opinion of the newspaper simply written for the understanding of readers, leading them to take decisions on the issues being discussed”.

According to Iyorkyaa (1996:14)

a journalistic essay which attempts to:

1: inform or explain; 2: persuade or convince; 3: stimulates insight in an

entertaining or humorous manner.”

IMPORTANCE OF EDITORIAL

SOUL of Newspaper . To Aware Or Educate People. Opinion Formation LEADERSHIP : To Guide / Inform

About Facts Role Of Bridge B/w Public &

Government. Suggest Solution Of Problems. Tool Of Democracy. Source Of soucial Welfare. Analysis.

Other IMPORTANT Contents ON EDITORIAL Page

Editorial Note Editorial Cartoons Letter To Editor

Columnists Names With Captions

Letter To Editor (Editor ki Daak )

Difference Between

EDITORIAL WRITING

FEATURE WRITTING

COLUMN WRITING ( Caption)

FUNCTIONS OF EDIORIAL

Criticize or attack socio-political’ economic and moral dilemmas of the society.

Illuminate the day’s intelligence.

Resolves Burning issues.

Defend the underdogs in the society.

Endorse or support an issue of public significance.

To influence policy formulation or decision making on certain issues.

Appeal or Persuade.

Techniques In Editorial Writing Keep the writing simple but mature

and corporate.

Mind your language.

Create a remarkable first impression.

Sustain the first impression.

Say exactly what you mean.

Make use of repetition.

Use a lot of literary devices.

A strong closing appeal.

Propaganda Techniques In Editorial writing

There is no gainsaying the fact that propaganda techniques are useful raw materials in editorial writing. Okoro and Agbo (2003) agree that effective editorial writing required a thorough knowledge and mastery of the techniques of propaganda.

The propaganda techniques according to them would enable the editorial writer to “gain superior edge over competition and win support in the process of crusading for a cause or executing a campaign.”

Glittering generalitiesName callingCard stackingBandwagonTestimonialTransfer DevicePlain FolkAppeal To PopularityAppeal To Sympathy

Appeal to special interest.Appeal To Change.Appeal to status quo.Appeal to bread and butter.The attack strategy.Appeal To Truth.

CONCLUSION