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Business of Social Media | Matthew Buckland introducin g social media matthew buckland matthewbuckland.com Head 20FourLabs (the pizza/innovation guy) nomadic marketing march 2009
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Business of Social Media | Matthew Buckland
introducing social media
matthew bucklandmatthewbuckland.com
Head 20FourLabs(the pizza/innovation
guy)nomadic marketingmarch 2009
Business of Social Media | Matthew Buckland
Social mediaSo what is it?
Business of Social Media | Matthew Buckland
Social media comprises of content and connections created by people or companies using easily accessible online or mobile applications for the purpose of collaborating, communicating, sharing, influencing peers, audiences or consumers.
Business of Social Media | Matthew Buckland
What’s the fuss?We’ve been networking for years
As old as humanity, itself
Business of Social Media | Matthew Buckland
...but onlineIt’s more efficient, cheaper, easier to create communities
Do it on a grand scale
Business of Social Media | Matthew Buckland
Business is about...Connecting people & ideas in the information economy
Business of Social Media | Matthew Buckland
It’s part of usNetworking is a biological urge. Our bodies work as networks.
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Social mediaWhy it’s important
Business of Social Media | Matthew Buckland
social media
vs
traditional media
Business of Social Media | Matthew Buckland
1 google.com2 yahoo.com3 youtube.com4 live.com5 facebook.com6 msn.com7 wikipedia.org8 blogger.com9 myspace.com
10 baidu.com
Business of Social Media | Matthew Buckland
51 vmn.net52 friendster.com53 adultfriendfinder.com54 cnn.com55 adobe.com56 bp.blogspot.com57 twitter.com58 google.ca59 orkut.co.in60 redtube.com61 naver.com62 sohu.com63 uol.com.br64 apple.com65 imageshack.us66 conduit.com67 ebay.de68 rakuten.co.jp69 google.com.tr70 typepad.com71 youku.com72 dailymotion.com73 livedoor.com74 tagged.com75 globo.com76 rediff.com77 megavideo.com78 megaupload.com79 soso.com80 espn.go.com81 mediafire.com82 about.com83 ameblo.jp84 mixi.jp85 tube8.com86 google.co.id87 google.com.au88 rambler.ru89 mininova.org90 livejournal.com91 4shared.com92 ning.com93 cnet.com94 google.pl95 megaclick.com96 google.ru97 linkedin.com98 metroflog.com99 goo.ne.jp
100 wretch.cc
1 google.com 2 yahoo.com 3 youtube.com 4 live.com 5 facebook.com 6 msn.com 7 wikipedia.org 8 blogger.com 9 myspace.com 10 baidu.com 11 yahoo.co.jp 12 wordpress.com 13 go.com 14 google.co.in 15 google.de 16 qq.com 17 microsoft.com 18 rapidshare.com 19 google.fr 20 sina.com.cn 21 ebay.com 22 fc2.com 23 google.co.uk 24 google.cn 25 hi5.com 26 craigslist.org 27 doubleclick.com 28 mail.ru 29 google.com.br 30 vkontakte.ru 31 google.it 32 yandex.ru 33 aol.com 34 flickr.com 35 amazon.com 36 google.co.jp 37 google.es 38 taobao.com 39 photobucket.com 40 ask.com 41 skyrock.com 42 orkut.com.br 43 google.com.mx 44 imdb.com 45 163.com 46 odnoklassniki.ru 47 bbc.co.uk 48 youporn.com 49 yahoo.com.cn 50 pornhub.com
social media
trad media
Business of Social Media | Matthew Buckland
...in fact it’s so big it’s bigger than porn :-P
Business of Social Media | Matthew Buckland
THE LONG TAIL. Not just about the guys at the top, but millions of content and business niches out there on the web.
Business of Social Media | Matthew Buckland
...helped win an electionObama used social media and social networks extensively to campaign and raise funding
Business of Social Media | Matthew Buckland
...even the vatican“New digital technologies are bringing about fundamental shifts in patterns of communication and human relationships.” (2009) Check out their You Tube channel!!
Business of Social Media | Matthew Buckland
Types...of social networking & media with business application...can be external or internal Many types...of social media with business application...can be externally or internally focused
Business of Social Media | Matthew Buckland
Many corporate executives dismiss social networking as a time-wasting distraction or see it as a risk management problem. Much of their fear has focused on potential risks like security breaches & data privacy.
Business of Social Media | Matthew Buckland
Social software boosts productivity, facilitates an open-ended corporate culture that values transparency, collaboration & innovation... a customer-centric organisation that not only communicates authentically but also listens to customers and learns from that interaction.
Business of Social Media | Matthew Buckland
Openess vs privacyTension between sharing and confidentialityYou don‘t need to completely relinquish controlWhich type of network?
Business of Social Media | Matthew Buckland
Types of network collaborationFor media and businesses
Business of Social Media | Matthew Buckland
Choose right kind of network activity for your business, whether online or notCompliments of the Harvard Business School
Business of Social Media | Matthew Buckland
Types of collaboration
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
apple app store
Business of Social Media | Matthew Buckland
Columnists 2.0: Hundreds of contributors/ ”columnists” free to contribute at own pace and schedule. Write directly into CMS.
Business of Social Media | Matthew Buckland
All submissions edited, even comments.
Basic guidelines: must be about issues and not daily diaries about personal lives.
Business of Social Media | Matthew Buckland
Steve Jobs heart attack post highlights citizen journalism perils – Macworld.com
Should Citizen Journalism Be Placed Under Citizen's Arrest? – technewsworld.com“ Wall Street Gets Sucker
Punched By Main Street Via CNN iReporter- iphonesaviour.com
Steve Jobs Had No Heart Attack...And Citizen Journalism Just Failed - ReadWriteWeb
”
Business of Social Media | Matthew Buckland
rubbish.Not citizen journalism that failed, but media’s implementation of it.
Instead of limited gate-keeping structure, they opened themselves up to risk.
On a story this size there should be fact-checking mechanisms in place.
Business of Social Media | Matthew Buckland
Types
of
colla
bora
tion
Business of Social Media | Matthew Buckland
Social mediaMore examples
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
External useConsumer focused
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Internal useEnterprise solutions
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Business of Social Media | Matthew Buckland
Driven by internet and mobile communications, networks are turning into the major means of
doing business... Simply put, networks will make the world go
round. So controlling the networks of this world will soon count for more
than controlling the capital.Netocracy, by Jan Söderqvist and Alexander Bard (2001)
Business of Social Media | Matthew Buckland
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Blog: www.matthewbuckland.com
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