Date post: | 28-Nov-2014 |
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#Intercloud Announcement 9/29/14 Social Media Plan v1
Alyce Lindquist @alyceGlobal Social Media
Sept 2014
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Pre-Announce – Week of 9/22 Drive registrations for live webcast event / social amplification driving to registration page (URL, tracking
codes) Drive awareness for the Tweet Chat Main Hashtag: #Intercloud. Tweet Chat hashtag: #IntercloudChat Social channels: @CiscoCloud, @Cisco, @CiscoSP360 - Blogs, Twitter, Facebook, Linked, Slideshare Cisco Communities – Data Center & Cloud, Service Providers, Enterprise, Security
During Announce Event – 9/29 Live event / live tweeting: 9/29 8am to 9:30am PT
Amplify the news and real-time content: @CiscoCloud, @Cisco, @CiscoSP360, @CiscoDC
Tweet Chat lead by @Cisco - with social influencers to drive additional engagement 9/29 9:30 to 10:30am PT, speaker Nick Earle, lead by @Cisco team, with amplification by @CiscoCloud, @CiscoSP360, @CiscoDC
Blog schedule – Exec blog on The Platform / Rob Lloyd; Partner blog; SP 360 blog; Data Center & Cloud blog Global amplification of assets through Social Digest; syndicate and share content Partner social amplification
Post-Announce – 9/29 and beyond Interop / Cloud Connect activities Promote webcast replay Continue to amplify assets: blogs, whitepapers, solution overviews
#Intercloud Announcement Monday 9/29/14
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Twitter @CiscoCloud @CiscoSP360 @Cisco @CiscoDC
Cisco Blogs: The Platform, Partner, SP360, Data Center & Cloud
Facebook, LinkedIn, accounts
Slideshare: http://www.slideshare.net/cisco http://www.slideshare.net/cisco360 http://www.slideshare.net/ciscodatacenter
Cisco Communities: https://communities.cisco.com/community Data Center & Cloud, Service Providers, Enterprise, Security
Partner amplification
#Intercloud Social Amplification Channels
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#Intercloud Assets: Social Media Promotion
Date Asset Application / Status Owner Property Status
Week of 9/22
Registration page for live webcast
Done, tracking links delivered Done
Intercloud graphics?
Use in social promotions to drive better engagement / registration
Start 9/29 Blogs See blog calendar Blog
PPT slides Slideshare – main Cisco page Slideshare
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Publish Date
Asset Application/Content Spokesperson
Author/Ghost Writer
Blog Property
Status Assets included
9/29 Blog / Feature
Announcement Rob Lloyd The Platform Need video included
Blog Partner blog Partner Done
Blog SP 360 SP 360
Blog Data Center & Cloud DCC
#Intercloud Blog Schedule
Intercloud Tweet Chat
Prepared by Golin
September 23, 2014
#IntercloudChat: Telling the Intercloud Story via Social Media
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When: Monday, September 29, 2014
What: Live News Conference & Webcast (7:30 – 8:15 am PT)
Why: To announce the addition of new partners to Cisco’s Intercloud and amplify the story of the evolving Intercloud solution
Hashtag: #IntercloudChat & #Intercloud Timing: 9:30 – 10:30 am PT Influencer Host: TBD Cisco Host: Nick Earle, Senior Vice President, Cloud and Managed
Services Sales, via Cisco’s corporate Twitter channel @Cisco
Event Overview
Intercloud Tweet Chat
Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Drive further awareness of Cisco’s evolving Intercloud
Amplify key messages from Intercloud announcement
Continue conversation beyond news conference
Engage key industry influencers in dialogue
Elevate Cisco’s thought leadership around cloud
Objectives
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Host a live tweet chat that facilitates a dialogue between Cisco leader Nick Earle (@Cisco), industry influencer (@AHess247) and tweeting public about Cisco’s evolving Intercloud and its implications for communications, business and more
Leading up to live chat, use @Cisco’s and influencer’s handles to promote
Kick off chat via Instagram video showing @Cisco and influencer tweeting
Using hashtags #IntercloudChat & #Intercloud, influencer tweets pre-approved questions to @Cisco and Nick responds via @Cisco with pre-approved answers
Tweets from @Cisco invite public to participate using #IntercloudChat
Nick responds to and influencer repurposes select incoming questions from public
Throughout chat, @Cisco seeds key Intercloud content and assets
@Cisco and partners retweet key comments from influencer and tweeting public
Graphic or twit-vite (Lindsey?)
Amplify on corp social channels and Nick Earle’s social channels
Proposed Tweet Chat Format
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Arik Hesseldahl Barb Darrow Steve Wildstrom
@ahess247
21,097 followers
@swildstrom
4,409 followers
@gigabarb
7,920 followers
Potential Influencers to Facilitate Chat
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During Post Confirm influencer facilitator (9/24)
Train Nick Earle (9/24)
Develop social copy for promotion (9/25)
Work with Intercloud team to develop approved Q&A script (9/25)
Confirm shareable assets (9/25)
Develop quick reference guide with custom links (9/26)
Amplify social promotion copy across company channels (9/26)
Twit-vite – Mary work with Shelley
Meeting with Golin and Shelley on graphics
Alyce – Have internal intercloud contacts promote on their social channels
Cisco Champions (AmyLewis, Rachel Bakker), Jim Brady, David McCulloch, Melissa Selcher
(Mary set up group chat on Jabber)
Compile key takeaways into follow-up blog post and/or Slideshare (9/30)
Evaluate key tweet chat participants for future influencer engagement opportunities (9/30)
Re-amplify high-performing content from chat (10/1-3)
Deliver tweet chat report (10/3)
Begin with Instragram photos or video. Show that the team is behind the actual Tweet Chat. (Kati)
Seed key assets including Cisco.com pages, leader & partner quotes, graphics, statistics, blogs posts & more (9/29)
Invite influencer(s) to repurpose tweet chat content on their own channels (9/29) (Alyce reach out to her influencers on this?)
Put paid advertising behind key tweets during tweet chat (9/29) – PR or marketing have budget?
Retweet Nick’s, key influencer and partner tweets (9/29) (Kati)
Pre
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Access to existing assets:
Demand generation offer – Is there anything we are driving to? Leader and partner quotes – Get approval Success stories Blog posts Videos Statistics
What We Need