TEST

http://gothamschools.org/wp-content/uploads/2008/09/test.jpg

EMPATHIZE

TEST

YOUR MINDSET: use your prototypes as a probe to continue to gain empathy for your users

EMPATHIZE

TESTwhat new information do you have about

NEEDS?

what new information do you have about

how your SOLUTION

addresses that need?

HOW TO TEST: let the user experience the prototype

set the scene for the new world with your prototype

give a short explanation to set context

act like a guide (not a lead)

HOW TO TEST: observe the experience

capture what worked, and what didn’t work

see how people use and mis-use your prototype

listen > talk to give users a chance to interpret

HOW TO TEST: engage the user

iterate on the fly to communicate learnings

ask specific, open-ended questions

remember: the user is the expert

quotes & defining words

thoughts & beliefs

actions & behaviors

feelings & emotions