Melodic WhimsyThe Melodic Whimsy typeface i ssuccess fu l in terms of bui ld ing acons i s tent s ty le based around amusical source of inspirat ion. Thedimensions and elements used tocreate the typeface are consistentfrom one letter to the next, as is the line

w e i g h t .

T y p e f a c e

Melodic WhimsyThe typeface is legible as a whole andhas a defined visual hierarchy andbalance. Overall, Melodic Whimsy is a

un i f i ed t ype face .

T y p e f a c e

The TAILOREDsuit Co.This wordmark and applications projecti s v e r y s u c c e s s f u l i n t e r m s o fpresentation and consistency. Thewordmark effectively conveys themeaning of the word and business. It isconcise, simple, straightforward, and

e a s y t o r e a d .

W o r d m a r k

February 27, 2013

70115 Santa Monica BlvdLos Angeles,CA 90025

Dear Wordmark and Applications,

This is a sample letter that has been placed to demonstrate the typing format on The TAILOREDsuit Company letterhead design. When positioned properly, it will serve to work in harmony with all of the other elements on the letterhead.

This letterhead design is meant to project an image of professionalism and reliability. By using simple alignments we have created a very spacious feeling. The simplicity suggests strength and the spaciousness contributes to the aesthetics of the layout. These basic qualities along with the The TAILOREDsuit Company colors, are consistent with the overall look and helps to reinforce the brand.

This letterhead design is based on the The TAILOREDsuit Company logo. Each stationery has a part of the The TAILOREDsuit Company logo. Together, they form a perfect logo which become a strong design element of the The TAILOREDsuit Company brand.

Sincerely,

Lauren Hasenoehrl

Lauren HasenoehrlCreative Director

The TAILOREDsuit Company

70115 Santa Monica Blvd | Los Angeles,CA 90025www.tai loredsuit .com | Te le 310.473.0155

The TAILOREDsuit Co.The business letterhead is well organizedand clear. The color scheme of a darkgray pinstripe, a white wordmark, and ared pocket square proved an excellentcombination, as it is both sophisticatedand represents a suit ensemble well.

L e t t e r h e a d

70115 Santa Monica BlvdL o s A n g e l e s , C A 9 0 0 2 5w w w. t a i l o r e d s u i t . c o mT e l e 3 1 0 . 4 7 3 . 0 1 5 5

The TAILOREDsuit Company

70115 Santa Monica BlvdL o s A n g e l e s , C A 9 0 0 2 5w w w. t a i l o r e d s u i t . c o mT e l e 3 1 0 . 4 7 3 . 0 1 5 5

The TAILOREDsuit Company

70115 Santa Monica BlvdL o s A n g e l e s , C A 9 0 0 2 5w w w. t a i l o r e d s u i t . c o mT e l e 3 1 0 . 4 7 3 . 0 1 5 5

The TAILOREDsuit Company

70115 Santa Monica BlvdL o s A n g e l e s , C A 9 0 0 2 5w w w. t a i l o r e d s u i t . c o mT e l e 3 1 0 . 4 7 3 . 0 1 5 5

The TAILOREDsuit Company

The TAILOREDsuit Co.The bus iness cards prov ide ampleinformation in a concise and organizedmanner. The white and black wordmarksadd both variety and sophistication. Thesubt le textura l detai l s g iven in thepinstriped background and polka dottedpocket square give depth and elegance,adding to the overall business idea.

B u s i n e s s - C a r d s

W. App l i ca t ions304 Campus DriveMoscow, ID, 83844

70115 Santa Monica BlvdLos Angeles, CA 90025 The TAILOREDsuit Co.

The business envelope applies the samewordmark and graphic elements as theother applications, making the businessbrand cohes ive and ident i f iab le .Altogether, the project is clean and

w e l l o r g a n i z e d .

E n v e l o p e

I Have A DreamThis historical event poster is successful inconveying the event through type.Together, the image of Martin Luther King,Jr. and the repetition of the words “I HAVEA DREAM” in red, white, and blue, result ina bold and powerfu l s tatement . Inaddition, the layout of the poster is simple

yet extremely effective.

H i s t o r i ca l - E ven t