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Thailand Publishing Industry
Presented by Kim Chongsatitwatana
Nanmeebooks Co., Ltd.
Agenda
• Understand our industry
• Nanmeebooks at a glance
• Translated book market
• Korean books in Thailand
• Ideas for you
Economic and Demographic Data
2008 2009 2010
Population* 63.39 mil. 63.53 mil. 63.88 mil.
GDP*(at constant price)
2.5% -2.3% 7.8%
GDP per head*
Bt. 131,717
(USD 4,249)
Bt. 129,875
(USD 4,190)
Bt. 143,655
(USD 4,634)
Inflation* (Consumer price)
5.5% -0.9% 3.3%
Exchange Rate at 31 Thai baht : 1 US$
Source : *Bank of Thailand : http://www2.bot.or.th/statistics/BOTWEBSTAT.aspx?reportID=409&language=TH
Thailand’s Publishing Landscape
BookBook378+ publishers (in 2010) Over 28,354 new titles US$ 700 million
Source : SE-Ed Book Center, PUBAT 2010
Book publishing revenue VS GDP
2008 2009 2010
# New titles 13,34813,624 (+2%)
15,086
(+9%)
GDP (USD Million) 292,740 291,662 313,537
Book publishing revenue
(USD Million)600
619
(+3%)
678
(+9%)
Book publishing revenue VS GDP
0.20 0.21 0.22
Source : : Publishing Industry 2011, PUBATExchange Rate at 31 Thai baht : 1 US$
8% of publishers are big-sized and leaders, but produce up to 4% of market share
80% of publishers are small-sized, but only have less than 1% market share
Source : : Publishing Industry 2011, PUBAT
Thai people spend USD 8.92/year on books
2005
2006
2007
(est)
Annual Spend ing on books
/person (USD)
7.49
8.12 8.92
Annual incom e/person (US
D)
3,428
4,516
4,018
% Spent on books of income
0.22%
0.18%
0.22%
Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011
1 bookstore serves 32,953 people!
2005 20062007 (est)
Population(people)
62,41
8 ,054
62,82
8,70
6
63,03
82,47
# Of Bookstores 848 955 1,913
# People/bookstore
73,606
65,789
32,953
Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011
In 2011 – # of Bookstores (including CP Booksmile 2500 Branches) in total is est. 3500
1 library serves up to 125,000 people!
Quantity
Libraries in Universities 130
National Libraries 25
Public Libraries 350
Total 505
Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011
Government Policies on Book Market• Growing of e-book publishing and e-learning in Thailand (Possibility of free tablet distribution from gov.)• Support from Government to make Bangkok as the world reading capital• Decade of reading as a national agenda (2009 -2018)• Educating about ASEAN countries and focusing on English language – we want more books about ASEAN/ from ASEAN countries to understand about culture and society of those countries and language learning books• Government policy stimulating buying
-Thai Strong Policy Action (ไทยเข้�มแข้ง) – gov. budgets spent on books and educational materials to schools & libraries- Reduction of tax for people and organizations who buy books for donation
Source : Publishing Industry 2011, PUBAT
Bestselling Books in Thai Book Market• Dharma (Bhuddism)• Travel Book• Romantic novels by Thai authors• Youth Literature • Educational Comics• Language learning (English)• How to buy and sell stocks• Health Books• Business/ How-to• Technology/ hobby (iPad, Ukulele, etc.)
Reference from Se-Ed Book: http://www.se-ed.com/eshop/BestSeller/100BestSeller.aspxAnd Se-Ed Release 2010: http://www.se-ed.com/release10/downloads/SE-ED%20Release%202010.pdf
Common misconception
• Many Thai publishers buy rights from Korea
• Korean publishers misunderstands that Thai publishers can afford high advance
• BUT the market is still vast
• We still need a lot MORE books from you
• Let’s do LONG TERM business
Agenda
• Understand our industry
• Nanmeebooks at a glance
• Translated book market
• Korean books in Thailand
• Ideas for you
62 years ago (1949), Thongkasem founded a Chinese bookstore in
China Town
19 years ago (1992), Suwadee founded her own publishing
house
2,893 titles in Nanmeebooks
3 imprints in our house
79% of our titles are children books
79%
21%
Children
Adults
For 0-8 Years Old
For 9-18 Years Old
For 18 Years Old++
Science magazine for children (10–15 years old)
Agenda
• Understand our industry
• Nanmeebooks at a glance
• Translated book market
• Korean books in Thailand
• Ideas for you
More publishers are buying foreign rightsNanmeebooks as a case study
Agenda
• Understand our industry
• Nanmeebooks at a glance
• Translated book market
• Korean books in Thailand
• Ideas for you
Thai people love Korean books!
• It all started with “Autumn in my Heart” (Nanmeebooks,2002)
Educational Comics
Reference
Novels
Non-fiction for Adults
Other Thai publishers who license from Korea
Amarin’s Quiz Series
Jamsai’s love stories
Siam Inter Multimedia
SE-ED
Agenda
• Understand our industry
• Nanmeebooks at a glance
• Translated book market
• Korean books in Thailand
• Ideas for you
Interview with SE-ED Book Center• SE-ED has 390 bookstores in Thailand• Average price for books is 168.15 baht (USD
5.60)• Bestselling category in SE-ED:
– Dharma– Health– English Grammar – Pocket Books of Current Interests– Buying and Selling Stocks
• Bestselling Korean books in Thailand: educational comics, loves novels
Translation Problems
• Few good quality Korean-Thai translators
• If your books have English or Chinese editions, they will help us very much!
We need your help!
• Promotional activities are crucial
• Please help us with marketing idea (promotion idea, press release, book reviews, premium, POPs idea, local advertisement samples), more Thai people will read your books!
We invite authors to promote books
Authors from other countries
We organise actitives in schools to educate students, parents, teachers about our books
We organise science camps to promote our books!
We train teachers to use our books
Nanmeebooks Reading Club has over 2 million student members
Apart from regular bookstores, we have other sales channels
The Publishers and Booksellers Assocation of Thailand (PUBAT)
• Established in 1960• Number of Committees: 15• Membership: 567 (as of Dec 31, 2010)• Full Time Staff: 5 (as of August 2011)• Acquired Office Building: 2002• Int’l Memberships IPA, APPA, ABPA• Website: www.pubat.or.th• E-mail address: [email protected]
Thank you for your attention.We welcome your questions!
Sawasdee Ka!