The 2016 Calgary Industrial Marketing Report

Matterhorn Business SolutionsTel. 587-350-1082Email: [email protected]://matterhornsolutions.ca/calgary-industrial-marketing-analysis/

The 2016 Calgary Industrial Marketing Report

http://matterhornsolutions.ca/calgary-industrial-marketing-analysis/


Topic: Digital marketing analysis of Calgary industrial and commercial businesses measuring Social Media Marketing, SEO, Website, and other factors.



In May of 2016, we analyzed 600 industrial and commercial businesses in Calgary on the following factors:



• Website• Website Value• Claimed Google Map• Claimed Google Map Value• Photos• Photos Value• Google Analytics• Google Analytics Value

• Facebook• Are you on FB• Facebook Value• Twitter• Are you on Twitter?• Twitter Value• Google+• Google+ Value

• On Google+?• LinkedIn• On LinkedIn?• LinkedIn Value• # of Facebook Likes• # of Facebook Likes

Value• …and 30+ more!



This report contains the most in-depth analysis of marketing for industrial and commercial companies ever conducted in Calgary.



Here are ten interesting facts found from the 600 businesses analyzed:



1. 40% of Calgary industrial and commercial businesses do not have a website

2. 52% did not claim their Google Map



3. 43% of the websites did not have Google Analytics. This means:

4. 43/100 businesses have little to no idea how their website is helping their business

5. 43/100 businesses have little to no idea as to which changes could be made to improve their website to gain more business



6. 68% of businesses are on Facebook

7. 5% of businesses in our research abuse Facebook and have thousands of fake followers and likes. This creates a perception of dishonesty.

8. Of those on Facebook, the average # of posts in the past 90 days is 22. However, a few businesses post frequently while most post less than once a week.



9. 35% of businesses are on Twitter10. About 20% of businesses lose potential clients on the first phone call because:

a) There is no receptionist or answering serviceb) Voicemail is not set upc) Voicemail does not identify the business



This research highlighted a large divide between Calgary businesses’ marketing.



Combining half of the businesses that did not have a website with those that scored poorly in this research, about 75% of Calgary industrial and commercial businesses should seek help with their marketing.



If your business is not in the top 25% of the above categories, then it is likely that your competition is beating you in acquiring new customers.



If growth is important to you (or even maintaining your market share) we can help.

Email [email protected] or call David Howse at 403-991-8863 to discuss this report and options to help grow your business.


Date post:	16-Jan-2017
Category:	Technology
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The 2016 Calgary Industrial Marketing Report

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