37
May - June 2010 Transformational ICT The Benefits of Social Media for Business
| Date post: | 28-Oct-2014 |
| Category: |
Business |
| Upload: | pcm-creative-media |
| View: | 13 times |
| Download: | 2 times |
May - June 2010
Transformational ICT
The Benefits of Social Media for Business
Identity
2
WEBTREATS etc
How many icons do you recognise?
#TICTEM10
Agenda
> Social Media – Quick reminder
> 7 Roads methodology
> Social Media in action
> Successful engagement
> Making it simple
> 3 Point Action Plan
Where do we go from here?
Old Media vs. New Media
“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
Marcus RomerArtistic Director - Pilot Theatre Company.
Social Media
The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis.
7 Roads of Social Media
1. Generate new leads / find work?
2. Provide customer service?
3. Improve customer retention?
4. Increase your knowledge?
5. Competitors alignment & metrics?
6. Establish your authority as an expert?
7. Do business more productively?
Business Benefits
> Cost effective web updates
> Greater control of your web content
> Boosted organic Google listings
> Cost reduction on printed materials
> Strengthens networked connections
> Collaborative knowledge sharing
What can it do?
> Greater access marketing materials
> Greater reach marketing materials
> Facilitates word of mouth sharing
> Enables viral sharing
> Increases repeat business
> Rewards advocacy
Tell me...
> When do you feel least in control of your online activity?
> When do you feel most in control of your online activity?
Time
> Email updates
> Mobile updates
> User generated content
> Voice to text
> Webinars
> RSS
Webinars
> Team building> Cost saving
Facebook – what’s on offer?
> Status Updates
> Groups & Fan Pages
> Forum discussions
> Notice Boards / Wall
> RSS Feeds
> PPC targeted advertising
> Video & Photos
> IM live chat
The State of Facebook
>News Feed
>Profile
>Groups
>Pages
>Applications
>Likes
Nov 20081,623 members
Facebook Groups
2064
1195
140
745
341
800
August 20093,539 members
6 Scotland based Groups
May 20105,285 members
Do they like you?
> Shows up in “News Feed”> Individual products> Specific product marketing> Page approval
Twitter - land
> Stats & Analytics tools
> Tacking conversations
> Many Tweets in one stream
> Twitter central control
> Promotions
> Backchannel
> Research
Community & Collaboration
> Recent activity
> Status updates
> Personal profiles
> Groups
> Forums
> Blog / Notice board
> Events calendar
> IM live chat
> Photos / Video / Audio
> Measurable stats
www.axiscentre.ning.com
Social Media in action
Sample campaign
> Campaign> Goals> Promotion> Cost to create (including time spent)> Reaction
Slideshow and accompanyingblog post demonstrating ROI
Adding perspective
> Visitor time spent at the target media> Flickr and Twitter views > View from embeds> URL shortener clicks
Figures taken from an original presentation created by Julie Delvaux
ROI Price List
> Unique visit to the blog post - £1 ( timed by av. time on post)
> Each returning blog visit - £1.50
> A view on SlideShare (excl. embeds) - £1
> A view from embeds - £2
> A view of the screen grab on Flickr - £0.50
> A view of the link on Twitter/bit.ly - £0.50
> A comment - £1.50
> A SlideShare download - £1.50
> A fave on SlideShare - £1.50
> An embed from SlideShare - £1.50
> A Flickr click-through - £1.50
> A Twitter click-through - £1.50
ROI – Worth vs. Return
> Can you relate social media engagement to purchases?
> What metric are currently in place to measure existing business ROI?
> What is your goal with each social media campaign?
> How are you going to measure the goal?
> Does authority and reputation have a monetary equation?
Old Media meets New Media
> Magazines> Papers> Fliers> Posters> Programs> Business Cards> Buses> Signs> T-Shirts
Engagement
> QR codes> Geo-location
http://bit.ly/b71cEe
Events & conferences
Ambient participation
More than on paper…
www.slideshare.net/pcmcreative
Making it Work
> Start small.
> Schedule social media time.
> Make the web part of your process.
> Pick your platforms.
> Define your goals & expectation.
> Formalise practice and conduct
http://bit.ly/policytool
Plan – Prep – Deliver – Reflect - Report
Call to Action
Identify your top 3 priority roads3 services to investigate furtherRun the Policy Tool
Questions
WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.comTWITTER: http://twitter.com/pcmcreativeRETAGGR: http://www.retaggr.com/card/pcmcreative
Home of the Purple COG MonsterInternet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business.
PCM creative in action community network on Ning
