The death of SECOND SCREEN

hendrik@smalltownheroes.be

www.smalltownheroes.be @townheroes

Chapter 1 WINTER IS COMING

this is GUUST

60 % of people aged 18 - 34

non-linear GUUST

Linear TV

and linear SECOND SCREEN

are almost DEAD

TimingLimited INTERACTION

Remember GUUST

The RIGHT Solution?

Linear TV

and linear SECOND SCREEN

the state of linear TV: ALMOST DEATH

are almost DEAD

Chapter 2 SUMMER IS COMING

1. SAME SCREEN

ADVERTISEMENTS: 9 times higher COMPLETION RATES

2. BOTHWAYS

Phase 1 SOCIAL TV

Phase 2 SOCIAL TV

Phase 3 SOCIAL TV

and HOLOGRAMS!

Let’s sUMMMMarize

All things LINEAR will die

The Future is BRIGHT

Holograms ARE COMING

hendrik@smalltownheroes.be

www.smalltownheroes.be @townheroes