heyo.com
The Fastest Way to1,000 Facebook Fans
Marketing wisdom from Heyo CEO, Nathan Latka
Engage fans through provocative content
Facebook’s new ‘Graph Search’ feature
Run a Successful Contest within Facebook
Set-up a Fan Gate to incentivize likes
blog.heyo.com
1. Proven Content
Engage with your fans through provocative content
- Short, closed-response questions- Respond to every comment with user tagged- Keep the conversation rolling for return traffic
- Pictures & Videos - Yes or no/True or false - Have fun! The human element trumps all
HOW?
WHY?
BEST PRACTICES
- Transparency- Word-of-mouth marketing- Natural news feed growth (EdgeRank)
- Click “Facebook Marketing” on the right
- Get our 8 Part Marketing Course
(no charge)
- Get 27 Status Updates Sure To Drive Engagement
Go to blog.heyo.com
fb.com/heyo
2. Search
Use Facebook’s New ‘Graph Search’ Feature
GRAPH SEARCH FOCUS
3 PILLARS OF FACEBOOK
- People - “people who like tennis and live nearby”
- Photos - “photos of my friends taken in NY” - Places - “restaurants in NY liked by Chefs”- Interests - “languages my friends speak”
- News Feed - Timeline- Graph Search
- Update your about section (meta data)- Update your location- Update your hours and grow engagement
HOW?
“Good” defined through EdgeRank and Social Graph
- Do you understand Edgerank?
- In short: Likes, shares, comment, engagement to widen net of customers
#HeyoWebinar
3. Fan Gate to Drive Likes
- Tweet to us @heyo using #heyowebinar
- Tell us on a scale of 0-10 (10 being best) what you think of this content?
- If we do this, I’ll spend time sharing like gate strategies!
Go to Twitter
Set-up a Fan Gate to incentivize likes
- Intriguing or mysterious content- Provide a ‘sneak peak’ - Guide them to like button with graphics
- Promo Code or Discount - E-Book or Whitepaper download- Have fun! The human element trumps all
HOW?
WHY?
BEST PRACTICES
- Barter – Content for a like- Word-of-mouth marketing- Qualify your fans as leads
heyo.com
4. Facebook Contests That Work
Run a Successful Contest within Facebook
- Familiarize with FB Promotion Guidelines- Keep sign-up barriers low (easy entry)- Pick a relevant prize
- Consider Facebook Advertisements- Use a 3rd party application (Heyo)
HOW?
WHY?
BEST PRACTICES
- Capture new leads- Reward loyal fans - Engage with future customers
Engage fans through provocative content
Facebook’s new ‘Graph Search’ feature
Run a Successful Contest within Facebook
Set-up a Fan Gate to incentivize likes