The Future of Business Collaboration How to Turn The Inevitable into a Competitive Advantage

Citrix Online November 30, 2011

James P. Ware, PhD Executive Director The Future of Work…unlimited

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Building a Company

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Bozeman

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Why Do People Prefer Face-to-Face Collaboration?

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Why Do People Prefer Face-to-Face Collaboration?

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How can I manage them if I can’t see them?

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But It’s Inevitable:

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More Dispersed

More Collaborative

Work Will Be. . .

and

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There are Many Tools for Remote Collaboration

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Screen Sharing

Video Audio

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But Having the Tools Doesn’t Guarantee Success

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These Tools This created This and

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Mobile Work is the “New Normal”

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35%

32%

33%

“Third Places”

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The Mobile Workforce

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0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1 2 3 4 5 6 71990 1995 2000 2005 2010 2015 2020

16%

27% 35%

“Mobile” means working out of the office at least two days a week

International Data Corporation:

More than 1 billion

workers able to work from almost anywhere

in 2011

Percent of Mobile Workers in the Global Workforce

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Four Different Collaboration Settings*

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Same

Different

Same Different

Place

Time

• Adapted from a model first developed by Bob Johansen and David Sibbet, Institute for the Future

This is the key to success

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Master Mobility

1

Succeeding in Business Today Requires You To:

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Build and Lead

Distributed Teams 2

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. . . and Get Really Good at Remote Collaboration

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“Attending a meeting at the dog park”

(from Workshifting.com)

3

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Mastering Mobility

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1

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Building and Leading Distributed Teams

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2

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Getting Really Good at Remote Collaboration

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3

Know the players

Master the tools

Know your purpose

Manage the process

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Know Your Purpose—and Everyone Else’s

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“If you don’t know where you’re going,

any road will take you there.”

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Producing a Product/Service

Solving a Problem

Brainstorming

Process Structure

Outcome Certainty

High

High

Low

Low

Know Your Purpose—and Everyone Else’s

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Know the Players

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Manage the Process

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Create Choices

Clarify goals Plan meetings Hear everyone out Search for solutions

Diverge

Make Choices

Find common ground Make everyone a winner Drive for conclusions Reward everyone

Converge

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Master the Tools

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Video

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Video Matters

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Video Is Different

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They can see you

They can see you

They can see your

face

They can see what you’re doing

Lighting Matters

They can see you

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Becoming a Video Rock Star

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You Won’t Regret It

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More meaningful

relationships

Higher-quality

decisions

More productive meetings

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Remote Collaboration: A Story

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Montana

Florida

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Additional Resources

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James Ware “The Future of Business Collaboration,” Citrix Online®, November 2011 http://img.en25.com/Web/CitrixOnline/G2MC_FOW_FutureofBusinessCollab

oration.pdf

Kate Lister “Webcam Etiquette,” American Express OPEN Forum, June, 2011 (http://www.openforum.com/articles/webcam-etiquette-tips-from-the-

other-side-of-the-conference-call)

James Ware “Managing People You Can’t See,” Citrix Online®, April 2011 http://img.en25.com/Web/CitrixOnline/Managing%20People%20You%20Can%27t%20See.pdf

James Ware “Managing a Remote Workforce: Proven Practices from Charles Grantham Successful Leaders,” Citrix Online®, October, 2010

http://img.en25.com/Web/CitrixOnline/FutureofWork.pdf

James Ware “Connecting and Engaging Teams in a Distributed Workforce,” Citrix Charles Grantham Online®, 2009 http://img.en25.com/Web/CitrixOnline/GoToMeeting-Collab-FOW-Connecting.pdf

© Copyright 2011 by The Future of Work…unlimited. All rights reserved

For Further Information

Website: http://www.thefutureofwork.net Blog: http://www.thefutureofwork.net/blog Twitter: http://www.twitter.com/thefutureofwork

James P. Ware, Ph.D. Executive Director The Future of Work…unlimited Berkeley, California jim@thefutureofwork.net

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