13
The Future of the The Future of the Instant Ticket? Instant Ticket?
The Future of the The Future of the Instant Ticket?Instant Ticket?
Lottery is a Trusted Brand
Instant Ticket Instant Ticket Value PropositionValue Proposition
Historical Instant Ticket Sales
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
F
Y76
F
Y77
F
Y78
F
Y79
F
Y80
F
Y81
F
Y82
FY
83
FY
84
FY
85
F
Y86
FY
87
F
Y88
FY
89
FY
90F
Y91
FY
92F
Y93
FY
94F
Y95
FY
96
FY
97F
Y98
FY
99F
Y00
FY
01
FY
02F
Y03
FY
04F
Y05
FY
06
FY
07F
Y08
FY
09
Ins
tan
t S
ale
s (
Mill
ion
s)
Multiple price points
Higher price points ($10+)
iPod introduced
33 Lotteries
38 Lotteries
42 Lotteries
PC / Internet in the home
Legalized Internet Legalized Internet GamingGaming
Lottery modelsLottery models– Finland Finland
• Started in 1996Started in 1996•1515 years later, Internet sales are years later, Internet sales are 23%23% of total of total
salessales– DenmarkDenmark
• Started in 2003Started in 2003•7 7 years later, Internet sales are years later, Internet sales are 16%16%of total salesof total sales
– Sweden Sweden • Started in 2003Started in 2003•77 years later, Internet sales are years later, Internet sales are 13%13% of total sales of total sales
– Canadian LotteriesCanadian Lotteries• Internet sales are very small portion of total sales Internet sales are very small portion of total sales
Historical Music Sales
WHY?WHY?
““As long as people need As long as people need to buy gas, the physical to buy gas, the physical ticket is required”ticket is required”
- Industry Expert
Theory of Anytime,
Anywhere?
Impulse Impulse Purchase?Purchase?
A Few Conclusions
Future Instant Ticket Sales?
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
FY
76
F
Y77
F
Y78
F
Y79
F
Y80
F
Y81
F
Y82
FY
83
FY
84
FY
85
F
Y86
FY
87
F
Y88
FY
89
FY
90F
Y91
FY
92F
Y93
FY
94F
Y95
FY
96
FY
97F
Y98
FY
99F
Y00
FY
01
FY
02F
Y03
FY
04F
Y05
FY
06
FY
07F
Y08
FY
09
Ins
tan
t S
ale
s (
Mill
ion
s)
