The future of the newspaperBy Eveline Smet

Trends• Infotainment: information-based media content or

programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers

• Grey panthers: older & older people in society (and wealthier & wealthier)

Grey panthers

Trends• Consumer power: the consumer is taking control over

brands & media flows on the internet (blogs, twitter,..)

• User Generated Content: the consumer as the producer (creates bonds & ensures authenticity) The World-Australia, entirely written by readers

User Generated Contenthttp://www.ihavenews.be/verstuur-hier-je-eigen-persbericht/

Trends• Long Tailing: the myriad of niche products whose

collective market share can rival the blockbusters (een groot aanbod dat slechts een klein publiek dient, maar gezamenlijk een groter marktpotentieel heeft dan de marktleider op zich)

Long tailinghttp://nl.wikipedia.org/wiki/Long_Tail

Trends• Location Based Media: GPS and

other positioning techniques make it possible to offer localized content

Trends• Analytic journalism: newspapers will have to offer

deeper analysis and explanations of the news in a larger context to help people navigate in an increasingly complex world (Dossier « De arabische revolutie » bij De Morgen)Infobesitas: the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information (Herman Konings)

Analytic journalismhttp://www.apache.be/nvdr/2011/02/03/revolutie-bij-onze-kwaliteitskranten/

‘De Morgen’ is already highly appreciated for its analytic journalism

Presentation Trends• World Association of Newspapers: Shaping the future of

the newspaper• http://www.slideshare.net/LAUVMG/wan-trends

Case:The Daily• Only for iPad newspaper• Costs only 99 ct/week• Video, panoramic pictures, sharable, interactive

games, archive => highly interactive

The Daily

The Daily• « Krant van de toekomst kost een dollar per week »

De Volkskrant• http://www.volkskrant.nl/vk/nl/2694/Internet-Med

ia/article/detail/1830865/2011/02/03/Krant-van-de-toekomst-kost-een-dollar-per-week.dhtml

Content• Metadata & personalised content: content adapts to your

behavior• Needs to allow engagement & participation• Content will soon be entirely free• User Generated Content: reporting about local events• Difficulty: moderating amateur-journalist’s articles

Case:Flipboard

Case: Flipboard• Personalised & social content:

Applications that search your Twitter & Facebook accounts for the most shared links & photo’s.

Allowing you to filter the overload of online information

Journalism 2.0

The news story used to be a static featre, but nowadays what you can do with that story, and background information about a subject is more important.

Crossmedia• Content can be spread over different media:

The net, print, radio, TV, mobile

• Different content for every medium:short version of the article for iPhone, longer version on iPad, full version in print

Crossmedia

Concept: ePapers

http://en.wikipedia.org/wiki/Electronic_paper

Business models• Contextual, location based, personalised ads• Enable micropayments: a financial transaction involving

a very small sum of money and usually one that occurs online

• The media companies ‘long tail’• New functions: moderators & social media experts

Links• Seismonaut.com: Newspaper of the future

http://www.slideshare.net/unwiredchris/newspaper-of-the-future-presentation

• Etech: de toekomst van de kranthttp://www.emerce.nl/nieuws/etech-de-toekomst-van-de-krant