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The Mobile Marketing Revolution For Independent Insurance Agents

Date post: 12-Apr-2017
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Use the smartphone to market and establish a connection with your present clients and your future prospects. Mobile Marketing is changing the way we do business-----particularly insurance agents and financial advisors. “Mobile accounts for 40% time spent on insurance content.” “65% of users access insurance content through an app.” Check us out: hostpostmm.com [email protected] 678- 906-4144
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Page 1: The Mobile Marketing Revolution For Independent Insurance Agents

Use the smartphone to market and establish a connection with your present clients and your future prospects.

Mobile Marketing is changing the way we do business-----particularly insurance agents and financial advisors. “Mobile accounts for 40% time spent on insurance content.”

“65% of users access insurance content through an app.”

Check us out: hostpostmm.com [email protected] 678-906-4144

Page 2: The Mobile Marketing Revolution For Independent Insurance Agents

Mobile Marketing: HOW THIS IMPACTS YOUR INSURANCE (FINANCIAL) BUSINESS (From Telemetrics Study and CMO Council 2013 for insurance companies)

Your present clients will use their smartphone to investigate/search for insurance products.

Click-to-Call should be a key part of insurance brands’ mobile arsenal.

Mobile is used as a resource tool to kick off the purchase consideration.

From Forrester Research Mobile Marketing:“We expect to be able to get whatever we want, whenever we want it, wherever we are. We are disappointed when its not there.”“Be there, and your customers will come to depend on you, deepening their loyalty.”

HostPost Mobile Marketing5425 Peachtree Pkway,#206Peachtree Corners, Ga 30092

[email protected]

Page 3: The Mobile Marketing Revolution For Independent Insurance Agents

Once you have recognized the opportunity, the Agency needs to put mobile marketing in place for EACH agent, branding each locally.

First, acquire a mobile web app for each agent promoting their business to their clients and prospects. (App for $35 per month).

Next, put into place an inexpensive, ongoing marketing program that will :

(1) Promote your app to your clients and prospects.(2) Keep you in front of them 24/7.

Page 4: The Mobile Marketing Revolution For Independent Insurance Agents

Your Mobile Web App

Establish your local brand!

$35.00 PER MONTH!

Hostpostmm.com

“65% of users access insurance content through an app.”

“Every small business should have a mobile app.”

Page 5: The Mobile Marketing Revolution For Independent Insurance Agents

From Live Insurance News LIN :

“Approximately 70% of consumers would download mobile apps … in order to manage premiums and remain in contact with their …agents”

MobileMarketingYour mobile app combined with permission based text messaging.

Connect with your clients first.

[email protected] 678-906-4144 Direct

Page 6: The Mobile Marketing Revolution For Independent Insurance Agents

“Just because you build it, doesn’t mean they will come.”

Marketing your mobile web app is best accomplished by adding text messaging. Text messaging is the most effective, reliable interaction to establish the connection with clients and prospects.

Opt-ins are a regulatory and best practice. Each customer has to give you written (electronic) expressed permission to receive texts messages from you.

After we have built a list of your present clients that have opted in, we can text them (noninvasive 2,3 times per month) with pertinent insurance information, tips, and links related to better serving them as customers.

**90% of text messages are read within three minutes! 74 million Americans have “opted-in” to receive texts! 97% of texts are read!

Page 7: The Mobile Marketing Revolution For Independent Insurance Agents

CLIENT MOBILE USAGE (CMU)

1. Email current clients.

2. Call to action is a text-to-win $ .

3. To enter and download and join agent’s own mobile web app.

4. Three & Six month campaign.

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HostPost Mobile Marketing5425 Peachtree Pkway,Ste.206Peachtree Corners, Ga 30092678-906-4144

“Every small business should have a mobile app.”$35.00 PER MONTH!

Mobile Marketing: Use the smartphone to market and establish a connection with your present clients and your future prospects.

[email protected] hostpostmm.com


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