Date post: | 08-Aug-2015 |
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WHY BOTHER WITH CONTENT
MARKETING?
“Your website can educate,persuade, and motivate yourprospects to take action.”John Jantsch – Author ofDuct Tape Marketing
WHAT CAN WEBCONTENT DO FOR
YOU?
Attract Custome
rs
Educate
Create Buzz
Tell Your Story
Establish
Authority
Create Fan
Base
2. Educate Your Buyers
•Educate your buyers about a purchase they are considering. •Overcome resistance or address objections.
4. Tell Your Story
“All things being equal, people will do business with and refer business to, those people they know, like and trust.” Bob Burg
• People want to know Your Story & Your Business’ Story
6. Create a Fan Base
• Build a base of fans and inspire customers to love you. • Inspire impulse buys.
What if I Hate to Write?
•One of the 9 methods was designed specifically for those who hate to write or simply don’t have the energy to write content.