The Project feasibilty Study and Evaluation . Aj. chaiyawat Thongintr. Mae Fah Luang University...

More Than Life All inclusive wedding organizer

Tourism Management

2/19/2010

Preface

Project Feasibility study and evaluation course is studying the feasibility in business. This

project shows about feasibility of wedding organizer in Bangkok and throughout Thailand. This

project included with wedding organizer business management in term of business, competition

analysis, technique of process, the financial and risks in this business.

The project provides information to everyone who wants to invest about wedding business. It

shows about the process, the operation, the benefit and profit to investment in the wedding business.

We hope this project can help any investor to make decision before investment.

We expect the project will provide the benefit to people who interests in the project. If there is

any mistake in this project, our group has to apologize for those of it.

More Than life

Chapter 1

Introduction

Chapter 1: Introduction

Background and Significance of the project

Getting married is one of the most wonderful moments in a person‘s life. Marriage

signals a happy reunion between man and woman for the purpose of joining their lives

together in a holy matrimony. Since the time of Adam and Eve, man and woman have not

lived apart and thus marriage is the natural extension of this tradition.

Starting a wedding organizer business offers an opportunity to earn an excellent

income, as well as the pride and self-satisfaction of business ownership, while doing

something you already enjoy. It is a great business for those who love weddings and who are

highly organized. It is also a natural progression for those already in the wedding industry -

people who are currently operating bridal boutiques, wedding stores, floral services, catering

companies, and reception venues.

Weddings are big business. The Association of Bridal Consultants estimates that

consumers spend a whopping $33 billion on their weddings every year. In 1999, the average

wedding cost approximately $20,000, and many more couples spend on top of that amount.

Today‘s bride is spending more money than ever before to ensure that her wedding day - the

single most important day of her life - is planned to perfection. Once reserved only for the

very rich, today's brides- and grooms-to-be, often busy with dual careers yet wanting to make

their wedding uniquely personal, are turning to organizer for help. Wedding coordinators are

being used more to help couples save time, money and considerable stress preparing for the

wedding. More people are finding that a good wedding organizer could be a source of

information, ideas, and contacts for the bride-to-be.

Hiring a wedding consultant could help ensure that the wedding day ends far more

spectacular than the bride has ever envisioned. They provide guidance on etiquette,

invitations, planning and directing the rehearsal and ceremony, even arranging transportation

and accommodations. Wedding organizer may also assist in locating a site for the ceremony,

shopping for the wedding gown, arranging for childcare and shopping for wedding

accessories. As such, professional wedding organizer is compensated well for their

knowledge, talent, time, and expertise. The services of wedding organizer are also frequently

used in the planning of other social events such as anniversaries, engagement parties,

graduation celebrations and other similar functions. This creates the potential to tap into these

other markets as well, thereby expanding the overall prospects of your wedding coordination

business.

Wedding organizer play an important role as professionals within the industry. A

consultant's primary function is to help a couple learn, implement and manage all the

necessary tasks required to host a successful wedding event.

As a wedding organizer, you assume the role of a planner, facilitator, mediator,

money manager, artisan and organizer of all parties concerned. Your role is to be "on top" of

everything - every finite detail of the wedding. Wedding planners can do just about

everything - from arranging a budget and timetable to remembering to bring white bobby pins

for your veil. Duties can include setting up appointments, offering etiquette advice, mailing

invitations and recording responses, coordinating the decorations, negotiating contracts, and

attending to many other details. However, many planners also set their limits as to what they

can and cannot do. One wedding planner I know draws the line at writing the thank-you

notes.

Weddings, being extremely emotional events, can oftentimes try the patience of a

saint. The wedding coordinator must be able to "handle" any situation that will arise. You

will be dealing with not with the bride and groom-to-be, but everyone else in their families

and circle of friends. Even the most well-planned, beautifully orchestrated event has some

sort of emotional twist or turn that a consultant must be able to skillfully negotiate.

Our organizer is located at Siam Paragon because there is the most popular shopping

mall in Thailand, is the interesting from the customer. It is the best way to contact and service

with customer easily. Siam Paragon will be the biggest main office for our organizer. It will

be a world class destination in the future.

Project objective

To stimulate commerce for the More Than Life Region either directly or indirectly

through More Than Life Weddings and acknowledging the high level of spend this

industry provides to the region.

Provides an opportunity to showcase a wedding product or service you provide as

well as collect leads from brides and grooms interested in what you are offering.

To educate the community, region & government bodies on the benefits the More

Than Life Wedding Industry to the More Than Life Region & Tourism Industry as a

professional and necessary industry to the region.

To research and obtain statistical & numerical (bath spend) data via the wedding

businesses to get a more accurate overview of weddings & wedding spend in More

Than Life and how much weddings directly and indirectly bring into the More than

Life economy.

To have a unified body of wedding professionals in More Than Life company.

To provide networking opportunities and introduce new businesses to the industry

who prior to the association would have trouble promoting their business to the

region.

More Than Life presence at national expos and cluster advertising when most smaller

businesses wouldn‘t be able to do this on their own.

Providing industry updates & updated statistics on the industry as a whole to our

members.

Professional Development Programs.

Stronger presence when lobbying to governments and council by pooling resources

and collectively soliciting for grants and other logistical resources required by the

industry.

Providing resources to the wedding industry.

Benefits of Project

- To get a lot of profit from the structure of wedding planner.

Wedding planner is the team that can develop their skills in other structure. It is not only

planner, organizer and service to bride and groom. We service to the customer who want

to rent the dresses or who want to have the creative for any occasion beside of wedding

planner. We are the graduate organizer, and planner in l all of concept that customers

want.

- To understand to know market condition

Wedding planner is the opportunities to meet with many agencies. We will apply the

business to be successful by corporate with the excellence agencies about wedding.

Market Condition is the way that the company can learn from this business. When we

successful by corporate with the excellence agencies about wedding. Market condition is

the way that company can learn from this business. When we success in wedding planner,

we will have chain or franchise for this business. It shows the way of profit. However it is

the opportunities to join in other business later.

- To create new business that involve with wedding planner

There are many agencies that involve with wedding planner. The business will connect

with the agencies. Sometime we can manage the agencies business with ourselves. The

business will teach to learn in other business too.

Activities and time frame

1. Promotion and Mobilization

This process refer to group gathering for better understand what will we do for the

project. We have to set up the company‘s goal and structure to implement the core concept of

company.

2. Diagnosis

We have to concern about SWOT analysis, Technological Capability and Manpower

Competency to decrease gap among colleagues for more efficiency.

3. Collaborative strategy

This process refers to project cycle management and key success factors by

brainstorming of group members. We have to define what will be done in strategy that we set

up as before.

4. Implementation

This kind of process is like a product development, which we have to consider about

the potential of company. Moreover we have to develop capacity of human resource,

technology, and financial of company to be effectiveness.

5. Evaluation

The relevance of evaluation process consists of the following and assessing the

successful of project. Moreover it can be reflected into lesson learn and all of project in the

next year.

Gantt chart for wedding planner project

Chapter 2

Industry profile

Chapter 2: Industry profile

-Nature of Industry

For most people that are getting married for the first time, planning a wedding can

be a time-consuming, overwhelming task. Planning for a typical wedding includes finding a

reception location, meeting with all the different wedding vendors including florists, disc

jockeys, photographers, and caterers, picking out attire, invitations, etc. The costs of a

wedding vary from region to region; one thing is certain, people are willing to spend when it

comes to their wedding. As you can see, different region can bring different wedding

tradition as well. So, More Than Life will offer you the best several of wedding style by tailor

made method. If you have a calm nature, a love of parties and a helpful disposition, an

exciting and lucrative career in wedding planning can be yours. Almost anyone can convert a

present occupation or hobby into being a wedding planner. Today's bride is too busy to plan

her own wedding, and what was once expected help from family members is now often

unavailable, because they live in other cities or are very busy with their own careers. To

reduce tension and to insure a perfect wedding, more and more brides are turning to wedding

planners for assistance. Your wedding day is possibly the most significant day in the life of

the bride and groom. A great deal of time and effort goes into this milestone event. When

organizing a wedding you need the assistance of your family and closest friends, as there are

so many elements that make up a wedding. Alternatively you can consider appointing a

wedding planner or coordinator who will organize your wedding day on your behalf. When

choosing a co-coordinator remember to use one that you get along with, communicate easily

to and understands what you are looking for. You first have to decide what type and style of

wedding you want, the color and theme, what type of décor you prefer, what entertainment is

required and most importantly the gift registry. Color brings your wedding to life! If there is a

formal ceremony, there are several other people involved - parents, bridesmaids, the best

man, relatives, and guests. More Than Life will facilitate the wedding planning process from

the buildup, all the way to the celebration. With reputable suppliers and vast amounts of

information supplied - Your wedding will be a momentous one!

http://www.weddingsecrets.co.za/directory.aspx?id=Bridal%20Party&cid=Wedding_Gowns_and_Dresses

http://www.weddingsecrets.co.za/directory.aspx?id=Bridal%20Party&cid=Grooms_and_Guys

http://www.weddingsecrets.co.za/directory.aspx?id=Planning&cid=D%C3%A9cor

http://www.weddingsecrets.co.za/directory.aspx?id=Planning&cid=Music_and_Entertainment

Destination wedding in Thailand could be a memorable event of a lifetime. There are

some significant reasons why a destination wedding in Thailand is special. First of all,

Thailand is a country of beautiful natural resources: wonderful beaches, tropical islands,

wonderful mountains etc. Secondly, The quality of hotels and other services are superb.

Thailand's wedding options fit every taste and budget. You can have everything from a

simple ceremony to a full-blown extravaganza. Very important to note down, the prices are

reasonable for almost everything. People are smiling and welcoming. Last but not least,

quality of Thai cuisine is excellent. Those are some good reasons for you to answer to the

question "Why Thailand?"

Weddings and Marriage in Thailand

Marriage and getting married in Thailand allows a great deal of choice.

Thai weddings, Buddhist Weddings and marriages, Christian marriages at a Venue of

your choice from Church to Beach, Waterfall and Hotel. Marriage services in Thailand for

overseas Brides and Grooms and for Thai ladies marrying. Allow us to take the weight off

your shoulders and let us arrange your wedding in Thailand. From a simple legal wedding at

a local Amphur district office taking only a few hours of your time to a Traditional wedding

taking all day we are the experts, we can arrange all types of wedding from Buddhist

Ceremonial and Thai Marriages and Wedding Services through to Christian wedding service

at a venue of your choice. The legal marriage carried out at a local Amphur district office

need only take a few hours of your time leaving us to run around for the paperwork and you

more time to enjoy your honeymoon. With a wealth of experience with Thai Weddings and

Marriages we can assist in all aspects of the Weddings. We offer a full range of Marriage and

Wedding Services for Thai's and Overseas Visitors.

* Registered marriages are needed for the marriage to be recognized in your own country.

* The paperwork for Registered Wedding normally takes three to four working days to

process for most countries and must start in Bangkok.

* You must make sure you have all the documentation before you come. For most countries

based on an English law system it is easier than most other countries which may require

government certified documents and guaranties to be obtained before you leave your country.

* With this we can help running the documents around to the Embassies before you come.

* A registered wedding is done at the local Amphur district Office which is similar to a

court house wedding.

* With our assistance we cut the time that you spend down to a few hours on the first

working day and a few hours on the third or fourth day.

* With our express service we can cut the overall time for many nationalities weddings one

or two working days.

* Buddhist Ceremonial weddings can be done with or without a legal marriage and either

before or after a legal marriage.

Wedding company in Thailand

TWO Dimension Co.,Ltd.

Category Business Service

Subcategory Wedding Planner and Video Recording Service

Address 88 Moo.4 Pimonrat, Bangbuathong, Nonthaburi 11110

E-Mail sales2-dimension.co.th

Website http://www.2-dimension.co.th

S.R. Production Co.,Ltd.



Address 1213/16-17 Soi Ladprao 94 (Panjamit), Wangtonglang , Bangkok 10310

E-Mail webmastersr-production.com

Website http://www.sr-production.com

Scene Sonic Co.,Ltd.



Address 242/34-35 Soi Ladprao 112 , Ladprao Rd., Wangtonglang, Bangkok 10310

Phone +66 (0) 2931 , 2931 ,

E-Mail infoscenesonic.com

Website http://www.scenesonic.com

Nara DigitalVideo Production Co.,Ltd.



Address Sahasriphoomplace ,Maneerat Rd., Chiangmai

E-Mail infonrdv.com

Website http://www.nrdv.com

Dream Plus Co.,Ltd.



Address 386/46 Phahonyotin 28, Chatuchak, Bangkok 10900 Thailand

E-Mail dreamplusthaimail.com methafilmyahoo.com

Website http://www.dream-plus.com

Cuttingedge Co.,Ltd.



Address 10th floor Tasniya Building 625, Ramkhamhaeng 39, Pracha-U-Tid Rd.,

Wangtonglang, Bangkok 10310 Thailand.

E-Mail infocuttingedgebkk.com

Website http://www.cuttingedgebkk.com

Candor Production House Co.,Ltd.



Address 1386-1388 Inthamara 26/2, Suttisarn Road, Bangkok 10400 Thailand

E-Mail candorcandor-productions.com

Website http://www.candor-productions.com

Benetone (Thailand) Co., Ltd.



Address Omni Tower, Unit 69/57, 69 Sukhumvit Soi 4, Bangkok 10110 Thailand

Phone +66 (0) 2253

Fax +66 (0) 2656-8300 3657

E-Mail contactbenetonefilms.com

Website http://www.benetonefilms.com

The Eyes Co.,Ltd.



Address 1603 Town in Town Soi 5, Ladprao 94 Rd., Wangtonglang , Bangkok 10310

E-mail theeyestheeyes.co.th

Website http://www.theeyes.co.th

Mantello Co.,Ltd.



Address 38 Jipdamri, Suttipong 3, Sutisarn Rd., Hwai Khwang, Bangkok 10310

Thailand.

E-Mail teammantello.net

Website http://www.mantello.net

Multimedia Advertising Co.,Ltd.



Address 88/6-8 หมู่บ้านกฤษณา ม.7 ถ.กาญจนาภิเษก ต.บางคูเวียง อ.บางกรวย จ.นนทบุร ี11130

Phone +66 (0) 2459

E-Mail producermultimedia-advertising.com

Website http://www.multimedia-advertising.com

Mega Disc Ltd.,Part



Address 14/2519 Moo 1, Bangbuatong , Nonthaburi 11110 Thailand.

Phone +66 (0) 2925

Fax +66 (0) 2925 ext. 3

E-Mail vdostudiohotmail.com salevdostudio.com

Website http://www.vdostudio.com

Thitiporn Multimedia



Address 29/93 Moo 5, Bangkaenuea ,Bangkae , Bangkok 10160 Thailand.

Phone +66 (0)8 9052, (0)8 4001 0852,

Fax +66 (0) 2454

E-Mail thitimediahotmail.com

Website http://www.thitipornmultimedia.com

Videopromote Co.,Ltd.



Address 35/422 Soi Ladprao 71, Ladprao Rd., Ladprao , Bangkok 10310 Thailand.

Phone +66 (0) 2910 , (0)8 9488 3334 ,

Fax. +66 (0) 2514

Website http://www.videopromote.net

Lanta Bliss Shop



Address 116 Moo 5, Koh Lanta Yai, Koh Lanta, Krabi 81150 Thailand

E-Mail lantablissgmail.com

Website http://www.lantablissweddings.com

Executive Pattaya Monthong

Employees 10 Persons

Product&Service Wedding Planner

Wedding sites

The process starts in Bangkok at your embassy. Your presence is required together

with your passport and photocopies of your passport to get a statutory declaration endorsed

by your embassy. It is easier and faster if you can bring this statutory declaration from your

home country as the embassy just has to verify the document and endorse it. Normally this

process takes 2 working days (it can be varied upon the requirements of each embassy).

Please check with us again to be sure of the details of requirements of your embassy.

Bangkok

Suanthip Restaurant

One of Thailand‘s finest Thai restaurants has received endless praise and admiration for its

unique signature recipes for Thai homemade cuisine and the picturesque ambience of its

traditional Thai houses set in the midst of an enchanting riverside garden landscape.

Chiangmai

Veranda Chiang Mai

The High resort. A total Zen experience from the moment of arrival.

Oriental Dhara Dhevi Chiangmai

Spread over 60 acres of natural landscapes we offer a self contained world of beauty,

incorporating serene paddy fields and exotic plantations. Mandarin Oriental Dhara Dhevi is

Chiang Mai‘s only luxury hotel and resort where you can enjoy one of the world‘s most

beautiful spas and surround yourself with the rich heritage of the Lanna Kingdom.

Chiangrai

Anantara Golden Triangle

Mountain magic. Rustic charm. Laid-back luxury.

Huahin -Cha-Am

Aleenta Huahin-Pranburi

Aleenta is a relaxing, tranquil and private boutique resort, with its location on a long stretch

of white sandy beach and is a perfect backdrop for your tropical dream wedding or perfect

beach honeymoon in Thailand.

Huahin

Veranda Huahin

Free your mind. Loosen your thoughts. Lie on the beach. Listen to the waves.

Anantara Hua-hin

Classic romance. Seaside luxury. Thai traditions.

Samui

Anantara Samui

Vibrant colours. Soothing seas. Island tranquility

Six Senses Hideaway Samui

The luxuriously appointed Six Senses Hideaway Samui is set around a gently sloping

headland on the northern tip of Samui Island amongst 20-acres of indigenous vegetation that

ensures maximum privacy while offering uninterrupted, breathtaking panoramas to the Gulf

of Siam and outlying islands.

Nora Resorts & Hotels

Enjoy a spectacular hillside setting, overlooking a secluded bay just north of the world-

famous Chaweng Beach. A truly unforgettable experience awaits you at the Nora beach

Resort & Spa

Krabi

Sofitel Phokeethra Krabi

Indulge in an exclusive treatment by Lanc?me, the hallmark of French luxury and beauty.

Pamper yourself with a personalized classic treatment offered in a "cocoon" and awaken your

senses. Le Spa exists to enhance the well-being of our guests.

Sheraton Krabi Beach Resort

Situated in the exotic province of Krabi, Sheraton Krabi Beach Resort enjoys a white sandy

beachfront location on the 1.8-kilometer Klong Muong Beach. The resort offers high

standards of impeccable service with the warmth of Thai hospitality

Anantara Sikao

Island caves. Andaman blue. Surreal beauty on Krabi's southern doorstep.

Six Senses Hideaway Yao-Noi

Koh Yao Noi is a picturesque island in Thailand‘s Phang Nga Bay - the unique natural

environment setting for the 9.6-hectare, or almost 24-acre Six Senses Hideaway Yao Noi, that

exemplifies the Six Senses Hideaway philosophy of Redefining Experiences from arrival to

departure. The natural vegetation and tropical landscaping provide privacy and allow glorious

views over Phang Nga Bay.

Phuket

Aleenta Phuket-Pangnga

Aleenta Resort and Spa Phuket – Phangnga is a stunning and award winning small luxury

hotel and hideaway with 15 private Beach Front Villas and Ocean View Residences and 15

Pool Suites and Pool Villas, all within steps of the ocean, all with stunning view of the

Andaman Sea.

Anantara Phuket

Secluded lagoons. Pool villa sunsets. Unforgettable Thai smiles.

JW Marriott Phuket

Mom Tri's Boathouse

Mom Tri‘s Boathouse is a luxurious Boutique Hotel located directly on beautiful Kata Beach.

Now two new Dolphin Pool Villas with butler service complement the 36 rooms and suites.

The Boathouse Wine & Grill boasts the finest Thai and French gourmet dining and a wine

cellar with more than 750 labels. It is the only winner in the Kingdom of Thailand of the

Wine Spectator‘s ‗Best of Award of Excellence since 2006‘

-Situation of Industry

More Than Life is entering its a few year of operation. Through market research

including focus groups, it appears the idea will be well received and marketing is now crucial

for developing visibility. The store offers wedding dresses and accessories for rent. The basic

market need is the ability to rent wedding dresses as opposed to the customary practice of

having to purchase them for only one day.

Market size: Nowadays, Thai weddings are getting bigger and better. The expanding

wedding market in Thailand is pegged at 500,000 baht by industry sources and is growing

annually by 25 – 30 %.

History: The grandeur and charisma of Thai weddings has enticed and enraptured many.

The portrayal of the warmth, fun and frolic of the Indian wedding owes a lot to Bangkok.

Market Stage: It‘s is a new market. It is a latest trend to hire wedding party coordinators to

take care of the entire wedding event.

Market Needs: The market needs for wedding planning services are strongly shaped by the

customers' desire to have a perfectly planned and executed wedding ceremony. Although

major customer segments, brides and grooms and family members, plan and budget for the

wedding ceremony as far as a year or more in advance, they often realize that they cannot

make all the necessary preparations by themselves in a cost effective manner. Strongly

affected by the established social values, such customers seek professional advice to ensure

that all the important aspects of the wedding ceremony meet or exceed perceived

expectations.

Market potential: The wedding scenario in Thailand is more than just getting married. The

exotic destinations, Thailand have the important attractions that successful usage of these

places in the form of Imaginative weddings. The change is visible in the middle class who

want the flavor and ambience of elite weddings. Seeing the world around they too are

spending and want the best available. It sort of coincided with the rise in disposable incomes

of the rich and upper middle Thai class and over the years weddings have become

inspirational. ―Your wedding should be better than your neighbor‘s‖.

Demand Cycle: February to May is the most popular months for weddings. February 14 is

considered to be the most auspicious day for weddings and is a jam packed day for weddings.

A full-time experienced Planner can organize 30 to 40 weddings or events per year.

Not only has that, most professional planners calculated their fees based on a percentage of

the total wedding cost (usually from 10 to 15%).

Employment of wedding planners is projected to grow faster than average for all

professions, increasing 20% from 2006 to 2016 (1). Population growth and increased demand

for organized wedding services will drive job growth. Job prospects are expected to be very

good especially for wedding planning with formal training and extensive experience. Job

openings will also stem from the need to replace wedding planners that retire, transfer, or

leave the field for other reasons.





having to purchase them for only one day.

Marriages

Registrations in Thailand

-Product and service in General

More Than Life will offer the best service in the industry. You will have a large

network of vendors to ensure each and every client need can be satisfied. You will have

professional managers and staff members who will interface with clients to ensure

expectations are exceeded. Additionally, equipment (e.g. banquet tables and chairs) will be

purchased, as cash flow allows, increasing your profit margin.

As you know, our business is about wedding planner, so our product will be many

plans which are selected by customer. However, we can offer customer for product and

service as they wants. We can divide our product and service as follows:

• Marriage License and Certificate

• Assistance with legal documents

• Civil or church ceremonies in a variety of locations

• Wedding Cake

• Champagne & canapés

• Flowers

• Table decorations including table plans, personalized menus, and place names,

wedding favors, table confetti, poppers, bubbles and disposable cameras.

• Reception venue (restaurant, hotel, yacht, taverna, beach)

• Wedding dress and suit hire

• Bridal hair, makeup, manicure & pedicure

• Photographer & wedding DVD, album or storybook

• Party Decorations

• Wedding Locations

• Wedding Videos

• Bridal transport (white Mercedes, vintage car, Rolls Royce, horse & carriage)

• Guest transport in a variety of different sized vehicles

• DJ or live musicians for the wedding reception

• Stag and Hen night venues

• Renewal of vows

• Advise... selecting your Wedding day services

• Assistance with travel arrangements for bride, groom and guests

• Assistance with accommodation in either hotels or villas for the wedding party

-Vision of Organization

One Stop Wedding Services is at the heart of our business. Our philosophy is to take

care of every customer, by offering professional consultation services in every wedding

related step to prepare you for your most important day. We are starting with the concept of

your wedding, the venue, the floral arrangements, the musical arrangement, selecting your

wedding gown, make-up and hair style that would make you the most special bride in this

most important occasion. We also offer other complementary services such as exclusive

Limousine rental, and many other services that would make the wedding an unforgettable

experience. Every consultation given will mainly be based on our customers‘ needs just to

make this occasion as you dreamed of.

-Mission of Organization

More Than Life is here to help from this day forward and create some of the most

memorable moments for your special day. We try to distinguish ourselves through our service

and our concern for our customers. We are a full service company that provides complete

wedding consulting services. Our consultants are experienced and dedicated professionals in

the areas of wedding themes, wedding dressmaking, photography and videographer etc.

We offer a high-quality option for a real life wedding, making it one of a kind, and

we give our customers our undivided attention. We listen to our customers' needs and have

them involved and work with them to create the event of their dreams. Our customers' wishes

become our desires. So whether our customer wants a Lanna, tropical, western, international

or more traditional wedding; we can help and direct. Our services include weddings,

weddings receptions, budget planning, as well as full service referrals to florists, hair stylists,

entertainers, musicians and photographers, etc.

More Than Life was established by a group of friends, out of a desire to create every

wedding to be the best day for every couple. We will make every effort create a special day

that will be memorable for the rest of their lives, making sure that the wedding style suits the

bride and groom, from the location to the wedding attire. We understand that every couple

wants something special for their wedding.

More Than Life is confident to make your dream come true. And we love to make a

memorable wedding gallery by professional photographers. In according, we are not just an

advertisement, so choose More Than Life and let us make your wedding dreams become

reality! Our heart to create a beautiful memory of each wedding is what we believe, one of

the secrets to our success. We constantly strive to achieve the desired results for our clients.

We will provide the highest level of customer service and maintain customer satisfaction,

always trying to exceed their expectations. Our commitment to our clients is based on long-

term relationships formed through dedicated service, value of creativity and loyalty. We will

create a friendly and stress free environment. This will be accomplished by emphasizing

excellence in service.

-Strategy

Corporate Strategy

More Than Life is new wedding planner business which will be well-known wedding

business in Siam Paragon. The business will expand the product by horizontal strategy to

reach the high value for profit from competitors. We will increase the product line of our

product into many categories such as bridal dress, wedding card, wedding cake, and wedding

venue, style of food and beverage, wedding themes by increasing an awesome idea into the

product. We think this strategy will lead us to be growth rapidly in the wedding industry.

Business Strategy

We are dependable and keep our word. We put our customers ideas first, and support

their ideas with our professional impute. Our strategy is to have all great agreement between our

customers. We love being a company that can be customers' friend and consultant. We value our

relationship with customers. We do not have a minimum budget but cater to couples from all

walks of life. This is how we increase our clientele, in comparison to those companies who only

take on clients with a set budget.

Product differentiation: It is very important for any new entrant or even for an

existing product to cater such services to the customers that are not catered by its competitors.

Our creative teams at SUTRADHAR will continuously work to evolve our services in a such

a way that we always stay number one in the market and be in the best in customer

satisfaction.

Personnel differentiation: Since ours is a service industry, our employees are our

brand ambassadors. They are the one who will be directly dealing with our clients. Customer

satisfaction will totally depend on their efficient handling of our clients. Wedding is a

occasion which is very close to every one‘s heart and each client would want it to happen

exactly the way he/ she has dreamt about it. So a personnel training is an important tool for

our success.

Channel differentiation: Our strategy is our superior BACK END SYSTEM, which

is made up by our channel‘s coverage, expertise and performance. Not partially, but our

complete success is based on our superior channel development.

Image differentiation: The image which we want to portray for our wedding services

is that of a wedding planner which turns out to be the connecting point for our clients‘. We

intend to portray ourselves as the wedding planner who takes care of the smallest of details of

the wedding, and provide the best of services, and making the one day of our client a lifelong

memory. Some of print advertisements to portray our image are shown as follows.

Functional Strategy

Marketing Strategy

Product Strategy

- Presented the quality products and services to the customer.

- Always update products and services in trend.

-Created the different strategy with interesting promotion to attract the customer.

Price Strategy

- Setting the price in the neutral selling to customer.

- Update the price of new products the services in price list.

Place Strategy

- Presented our products and services in the exhibition.

- Selected the location to promote the products and services.

Financial Strategy

- Provide the financial management to improve circulation in business every month.

- Join with SMEs that is the policy to loan the money with the cheaper interest.

- Improve financial system to develop the form and present financing clearly.

Human resource Strategy

- Setting course of training to employee and the member in the business to be skillful.

- Share work and provide the rules of employee to be clearly.

- Tests the evaluation of employee before enrolled them to the business.

- Selected the best Human Resource Manager to control the system.

Chapter 3

Marketing Feasibility Study

Chapter 3: Market Feasibility Study

Market Analysis

-General Environment Analysis

Political: Nowadays, government supports for SMEs business to build stability for any

business. Government releases a lot of fund to give an opportunity to any business, so it

becomes more positive impact for our business as well.

Resource: As you know where there are wedding ceremony, almost around location must

decorate by a lot of flowers. As you know our head office situated in Bangkok, so it‘s quite

easy to find a lot of flowers to decorate some ceremony near Bangkok. It will be less cost for

transportation. You can see it‘s the best way to reduce budget of flower in wedding

ceremony. Now, there are many organizations that support production of any decoration for

wedding ceremony, we can use their service to prevent economic leakage as well.

Economy: Thailand has good policies from government. The government of Thailand

support about tourism business. It is the best chain that will increase benefit of wedding

company business. Tourists who travel in Thailand will be interest group to be organizing

their wedding. The valentine day will be increased the value of business. The economic in

Thailand makes the government set up the policy about SMEs, is the project for any investor.

They can borrow the money from the government with lower interest. Wedding organizer can

be spread the organization and business that support by SMEs. However, there are many

ways to support the economic in Thailand. The investors can join with the policy of

government.

Social and environment: More Than life is located in Siam Paragon, so it‗s quite easy to

promote our business and attract people come to use our service. Beside, an interesting

culture and tradition of each province in Thailand can create a unique wedding ceremony to

both Thai and foreigner. As you know Thailand is popular country for travel, so it‘s a

competitive advantage to attract some couple to use our service and them willing to pay much

for their weeding because it‘s once in their life to try setting their own weeding as their mind.

Technology: Technology has played an important role to create easier to communicate with

many business suppliers we need to contact. For example; we use internet to access any

suppliers to use their service for serving our customer. Moreover we bring a new technology

to apply with our business. We present many plan to customer with 3D innovation. It can

create satisfaction and impression of customer who come to use our service.

Competition Analysis (3C Analysis)

>Competitor analysis: In formulating business strategy, More Than Life consider the

strategies of the firm's competitors. While in highly fragmented commodity industries the

moves of any single competitor may be less important, in concentrated industries competitor

analysis becomes a vital part of strategic planning. Occasions are in a unique position of

competition. Wedding planners compete against hotels with banquet facilities, other event

planners both on the large and small scale, persons within an organization who are assigned

the task of organizing an event, and people who wish to organize their own events without

the benefit of assistance. The benefits and drawbacks of each of our competitors, as compared

with the services we offer, are hardly a match in quality and price

Major Competitors

Teerak Studio Teamwork is very important for our organization, because we believe that

Teamwork is what makes our services and products the best for our customers. Therefore, we

continuously arrange internal workshops and seminars to improve and develop personnel

skills. Other than this, they have also established a Customer Care Center to listen to every of

our customers‘ comments and suggestions for further improvement on our services. Customer

Care Center can insure that your inquiries are handled with effectiveness and special

dedication. Teerak Studio One Stop Wedding Services is at the heart of business. Philosophy

is to take care of every customer like you, by offering professional consultation services in

every wedding related step to prepare you for your most important day. We are starting with

the concept of your wedding, the venue, the floral arrangements, the musical arrangement,

selecting your wedding gown, make-up and hair style that would make you the most special

bride in this most important occasion. We also offer other complementary services such as

exclusive Limousine rental, Honeymoon planning, and many other services that would make

your wedding an unforgettable experience. Every consultation given will mainly be based on

our customers‘ needs just to make this occasion as you dreamed of. Teerak Studio Teamwork

is very important for our organization, because we believe that Teamwork is what makes our

services and products the best for our customers. Therefore, we continuously arrange internal

workshops and seminars to improve and develop personnel skills. Other than this, we have

also established a Customer Care Center to listen to every of our customers‘ comments and

suggestions for further improvement on our services. Our Customer Care Center can insure

that your inquiries are handled with effectiveness and special dedication.

Coniza Company (in paragon)

Advantage: It is located at the popular mall that is well- known for other people.

Disadvantage: It doesn't have the better advertising to promote the company such as website.

Background: the Company of wedding planner and wedding studio. It located in Siam

Paragon, Bangkok.

>Customer analysis: More Than Life is a wedding planner, so nothing good than offer a

very perfect plan to customer and make them happy to use our service. We can make just

only one day to be a memorable day in their life. The company goes about the day-to-day

operations with the belief that 100% customer satisfaction is required in order to make the

business a success. All levels of the organization have been taught this and practice it

Who

(occupants)

- Age 25-40years old

- Officer, Business man or women, Executive, etc

- Upper Class – highest class

- 35,000 upper

What

(Objects)

- The luxury package

- Convenience of services

- Easy to connect and meeting in any occasions

- The quality of products

Why

(Objectives)

- They want to have the best wedding planning

- They want to decrease their times for their jobs

- They want to decrease the busy way to buy part of wedding

- They want to decrease management by themselves.

When

(Occasions)

- The popular occasions that they set for the wedding.

- The important occasions such as Valentine Day.

Where

(Outlets)

- Contact At office

- Contact by internet

Who

(Organization)

- Advertisement

- Positive Word of mouth.

How

(Operations)

- The best preventative to present to customers

- The interesting promotion

>Competitive analysis: More Than Life use technology to be competitive advantage. As you

see, it‘s easy to access our customer wherever they are. We bring a new innovation to be

applied in our business. For example, we present many plans or projects to customers, so they

can get it easily with 3D media we offered them. To be successful in competitive advantage,

we strive to use put strategy and pull strategy to complete our target. Currently there is no

more company that provide all-inclusive wedding planner with several style such as Western,

Europe, Eastern, or Lanna style. Customer can design their dream for wedding, and then we

will continue their wedding to be a perfect dream as their mind.

SWOT Analysis

The following SWOT analysis captures the key strengths and weaknesses within the

company, and describes the opportunities and threats facing More Than Life.

Strengths

•Variety of product and service.

•A practical, efficient way to have a wedding while minimizing sunk costs.

•High quality products.

•Outstanding alterations allowing all products to be fit to the wide variety of body types.

Weaknesses

•The company lacks visibility.

•The whole industry is so cutting edge it lacks consumer awareness.

•The requirement to generate awareness, not only about the company, but for the industry as

a whole.

Opportunities

•Similar companies in other markets have seen explosive growth.

•Rationality.

Threats

•Competition.

SWOT analysis for 2 competitors

Products & Services

More Than Life Tee Rak Conniza

s w s w s w

Marriage License and

Certificate

/ / /

Assistance with legal

documents

/ / /

Civil or church

ceremonies in a variety

of locations

/ / /

Wedding Cake / / /

Champagne & canapés / / /

Flowers / / /

Table decorations

including table plans,

personalized menus,

place names, wedding

favors, table confetti,

poppers, bubbles and

disposable cameras

/ / /

Reception venue

restaurant, hotel, yacht,

taverna, beach

/ / /

Wedding dress and suit

hire

/ / /

Bridal hair, makeup,

manicure & pedicure

/ / /

Photographer &

wedding DVD, album

or storybook

/ / /

Party Decorations / / /

Wedding Locations / / /

Wedding Videos / / /

Bridal transport (white

Mercedes, vintage car,

Rolls Royce, horse &

carriage)

/ / /

Guest transport in a

variety of different

sized vehicles

/ / /

DJ or live musicians

for the wedding

reception

/ / /

STP Analysis

*segmentation

Although the flash and excitement of impending nuptials can be intoxicating, it can

also be overwhelming. Therefore, we primarily market our services to the people who need

those most--brides and grooms. Another customer segment is represented by the numerous

family members and guests attending weddings, anniversaries, and similar events. This

segment requires event preparation services like gift ideas, etiquette tips, etc. Besides the

wedding arrangements, which More Than Life Wedding Planners believe to be their major

client assignments, other events the company will provide services to include corporate

retreats, etiquette training, etc. This customer segment is estimated to have the annual volume

of 1,000 orders in Thailand.

*Target Market

Being the first year of our business, our head offices will be in one main city,

Bangkok. We have chosen the city for keeping in mind our TARGET SEGMENT. Well for

the time being we have classified our segment according to income.

Our target segment for the time being are the customers whose budget for the

wedding is 500,000 baht and above. The reason that being, because these people will be

ready to shell out more money for grandeur and for a magnificent wedding. This explains our

choice of city for our head offices. Thailand is an attractive country, because of the lifestyle

they have, customers there are more open to new ideas. But again our segmentation is multi-

segmentation. As mentioned earlier also, we will be providing services to all religions, in

order to get the maximum share in the consumer market it is indeed very important to cater to

all possible religions we can. Below is the profile of the target market:

Age Targeting consumers of the age group 21 and

above. Apart from the marketing campaign

which will be approaching to all, we will be

also having special campaigns for young

people (looking for different wedding) and

old people. ( see product development and

differentiation).

life stage We will be targeting people who are

themselves planning to get married, those

who are planning for their children‘s

wedding and also those who want to

celebrate their 25 or 50 years of wedding

anniversaries.

Gender Our target segment is both men and women

Income People in Thailand are very well experienced

in arranging weddings. It‘s the occasion they

enjoy and cherish the most. Hiring a wedding

planner requires to shell out extra money

from their pocket. So we will be targeting

only those people whose wedding budget is

above 500,000 baht

Religion We will be providing services throughout

Thailand and international

Lifestyle Lifestyle of our target segment will be quite

lavish. They would believe in maintaining

status and would want class-apart services.

* Positioning

More Than Life will position itself as a niche service wedding planner serving Thai or

foreign customer. The market will recognize the value that More Than Life provides with its

specialized services. More Than Life will leverage its competitive edge to achieve the desired

positioning. More Than Life's competitive edge will be based on two factors, specialization

and strategic relationships. More Than Life will be specializing in many distinct areas of

corporate planning. While specializing essentially precludes More Than Life participating in

some other market niches, it allows the company to excel in serving its chosen markets.

Additionally, the expert knowledge allows More Than Life to provide the service as a cost

saving to the client company because it can concentrate on improving the current offerings.

Improvements that More Than Life strives for are a reduction in cost charged to the client and

an improvement to the level of services offered.

Positioning of More Than Life

Marketing Mix strategy

Product: Product: As you know, our business is about wedding planner, so our product will

be many plans which are selected by customer. However, we can offer customer for product

and service as they wants. We can divide our product and service as follows:

Marriage License and Certificate

Assistance with legal documents

Civil or church ceremonies in a variety of locations

Wedding Cake

Champagne & canapés

Flowers

Table decorations including table plans, personalized menus, place names, wedding

favors, table confetti, poppers, bubbles and disposable cameras.

Reception venue (restaurant, hotel, yacht, taverna, beach )

Wedding dress and suit hire

Bridal hair, makeup, manicure & pedicure

Photographer & wedding DVD, album or storybook

Wedding Videos

Bridal transport (white Mercedes, vintage car, Rolls Royce, horse & carriage)

Guest transport in a variety of different sized vehicles

DJ or live musicians for the wedding reception

Stag and Hen night venues

Renewal of vows

Assistance with travel arrangements for bride, groom and guests

Assistance with accommodation in either hotels or villas for the wedding party

Price: As you know More Than Life is a wedding planner, so our business cannot identify a

specific price for each plan because each plan is not the same. However, the prices that we set

are very reliable. Some strategy is applied to our business such as skim, market penetration,

etc. As you know in the world of business, there are high and low season so our business

prepare for promotion to serve the needs of customer even if low season as well. Also we

have to use price discrimination to be a alternative for customer. The pricing scheme will be

based on a per project estimate tailored to each customer.

Place: More Than life is situated in Siam Paragon and can be performed throughout

Thailand, determined by the needs of customer. We concern about the easy way to connect

any business supplier. We need to follow order processing which we have planed. However,

the customers can connect us every where such as, internet or agency in Bangkok. We try to

spread communication in every region of Thailand. We proud present the image of our

business and increase reputation.

Promotion: Several forms of advertising and promotion will be used including website,

partnership/networking, and participation at various trade shows. We use technology to be

promoting our business through many websites. Also we offer sale promotion for our

customer at least twice a year. For example; customer who used to try our service that is cost

more than 1,500,000 baht then the next time you will get 15% discount automatically.

Marketing Expense (Sale Incentive)

There are 2 types of expense as following:

Brochure

• Winter = 1,000 baht/month

• Summer = 700 baht/month

• Rainy = 500 baht/month

Radio advertise

• Easy FM 105.5

• 1,500 Bath/spot

• Short spot and speaking brand and products or service. The length is about 30 second

– minutes that include name, slogan, sale promotion and place.

Sale promotion

At wedding Fair

• 10% discount on all items bought

• Free design fees on all items bought

Only at 14 February

• Free! Cake 9 ponds

Marketing Expenses of Year 2010

Marketing Expenses of More Than Life in Year 2010

Marketing expenses Year

2010

Expense/month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000

Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300

Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300

Total Marketing Expenses of More Than life in year 2010

0

10,000

20,000

30,000

40,000

50,000

60,000

JAN MAR MAY JUL SEP NOV

Radio Adv.

Bochure


Total Marketing Expenses of More Than Life in year 2011

0

10,000

20,000

30,000

40,000

50,000

60,000


Radio Adv.

Bochure


2011


Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000

Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300

Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300



2012


Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000

Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300

Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300


0

10,000

20,000

30,000

40,000

50,000

60,000


Radio Adv.

Bochure



2013


Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000

Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300

Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300


0

10,000

20,000

30,000

40,000

50,000

60,000


Radio Adv.

Bochure



2014


Radio Adv. 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 648,000

Brochure 1,000 1,000 700 700 700 700 500 500 500 1,000 1,000 1,000 9,300

Total 55,000 55,000 54,700 54,700 54,700 54,700 54,500 54,500 54,500 55,000 55,000 55,000 657,300


0

10,000

20,000

30,000

40,000

50,000

60,000


Radio Adv.

Bochure

Sale of Year 2010 P3

Year 2010

Sale volume

Product and service/month Price JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Custom 30,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Card/1,000 10,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Souvenir/1,000 20,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Florist 30,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Location 55,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Make up and hairstyle 8,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Musician 10,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Ritual 5,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Frames 6,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Photography 40,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Video 8,000 6 13 6 4 4 4 4 6 7 8 8 11 81

Total sale

Product and

service/month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Custom 180,000 390,000 180,000 120,000 120,000 120,000 120,000 180,000 210,000 240,000 240,000 330,000 2,430,000

Card 60,000 130,000 60,000 40,000 40,000 40,000 40,000 60,000 70,000 80,000 80,000 110,000 810,000

Souvenir 120,000 260,000 120,000 80,000 80,000 80,000 80,000 120,000 140,000 160,000 160,000 220,000 1,620,000

Florist 180,000 390,000 180,000 120,000 120,000 120,000 120,000 180,000 210,000 240,000 240,000 330,000 2,430,000

Location 330,000 715,000 330,000 220,000 220,000 220,000 220,000 330,000 385,000 440,000 440,000 605,000 4,455,000

Make up and hairstyle 48,000 104,000 48,000 32,000 32,000 32,000 32,000 48,000 56,000 64,000 64,000 88,000 648,000

Musician 60,000 60,000 60,000 40,000 40,000 40,000 40,000 60,000 70,000 80,000 80,000 110,000 740,000

Ritual 30,000 65,000 30,000 20,000 20,000 20,000 20,000 30,000 35,000 40,000 40,000 55,000 405,000

Frames 36,000 78,000 36,000 24,000 24,000 24,000 24,000 36,000 42,000 48,000 48,000 66,000 486,000

Photography 240,000 520,000 240,000 160,000 160,000 160,000 160,000 240,000 280,000 320,000 320,000 440,000 3,240,000

Video 48,000 104,000 48,000 32,000 32,000 32,000 32,000 48,000 56,000 64,000 64,000 88,000 648,000

Total 1,332,000 2,816,000 1,332,000 888,000 888,000 888,000 888,000 1,332,000 1,554,000 1,776,000 1,776,000 2,442,000 17,912,000

P4

Total Sales of Year 2010

0

200,000

400,000

600,000

800,000

JAN

MAR

MAY

JUL

SEP

NOV

Month

To

tal

Sale

s

Custom

Card

Souvenir

Florist

Location

Make up and hairstyle

Musician

Ritual

Frames

Photography

Video

Sale of Year 2011 p5

Year 2011

Sale

volume


Custom 30,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Card/1,000 10,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Souvenir/1,000 20,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Florist 30,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Location 55,000 10 15 7 4 4 4 4 7 8 9 10 11 93


Musician 10,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Ritual 5,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Frames 6,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Photography 40,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Video 8,000 10 15 7 4 4 4 4 7 8 9 10 11 93

Total sale

Product and

service/month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Custom 300,000 450,000 210,000 120,000 120,000 120,000 120,000 210,000 240,000 270,000 300,000 330,000 2,790,000

Card 100,000 150,000 70,000 40,000 40,000 40,000 40,000 70,000 80,000 90,000 100,000 110,000 930,000

Souvenir 200,000 300,000 140,000 80,000 80,000 80,000 80,000 140,000 160,000 180,000 200,000 220,000 1,860,000

Florist 300,000 450,000 210,000 120,000 120,000 120,000 120,000 210,000 240,000 270,000 300,000 330,000 2,790,000

Location 550,000 825,000 385,000 220,000 220,000 220,000 220,000 385,000 440,000 495,000 550,000 605,000 5,115,000


Musician 100,000 150,000 70,000 40,000 40,000 40,000 40,000 70,000 80,000 90,000 100,000 110,000 930,000

Ritual 50,000 75,000 35,000 20,000 20,000 20,000 20,000 35,000 40,000 45,000 50,000 55,000 465,000

Frames 60,000 90,000 42,000 24,000 24,000 24,000 24,000 42,000 48,000 54,000 60,000 66,000 558,000

Photography 400,000 600,000 280,000 160,000 160,000 160,000 160,000 280,000 320,000 360,000 400,000 440,000 3,720,000

Video 80,000 120,000 56,000 32,000 32,000 32,000 32,000 56,000 64,000 72,000 80,000 88,000 744,000

Total 2,220,000 3,330,000 1,554,000 888,000 888,000 888,000 888,000 1,554,000 1,776,000 1,998,000 2,220,000 2,442,000 20,646,000

P6


0

200,000

400,000

600,000

800,000

1,000,000

JAN

MAR

MAY

JUL

SEPNO

V

Month

To

tal S

ale

s

Custom

Card

Souvenir

Florist

Location


Musician

Ritual

Frames

Photography

Video


Year 2012

Sale

volume


Custom 30,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Card/1,000 10,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Souvenir/1,000 20,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Florist 30,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Location 55,000 12 17 11 8 4 2 2 4 8 10 10 12 100


Musician 10,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Ritual 5,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Frames 6,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Photography 40,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Video 8,000 12 17 11 8 4 2 2 4 8 10 10 12 100

Total sale

Product and service/month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total

Custom 360,000 510,000 330,000 240,000 120,000 60,000 60,000 120,000 240,000 300,000 300,000 510,000 3,150,000

Card 120,000 170,000 110,000 80,000 40,000 20,000 20,000 40,000 80,000 100,000 100,000 170,000 1,050,000

Souvenir 240,000 340,000 220,000 160,000 80,000 40,000 40,000 80,000 160,000 200,000 200,000 340,000 2,100,000

Florist 360,000 510,000 330,000 240,000 120,000 60,000 60,000 120,000 240,000 300,000 300,000 510,000 3,150,000

Location 660,000 935,000 605,000 440,000 220,000 110,000 110,000 220,000 440,000 550,000 550,000 935,000 5,775,000


Musician 120,000 170,000 110,000 80,000 40,000 20,000 20,000 40,000 80,000 100,000 100,000 170,000 1,050,000

Ritual 60,000 85,000 55,000 40,000 20,000 10,000 10,000 20,000 40,000 50,000 50,000 85,000 525,000

Frames 72,000 102,000 66,000 48,000 24,000 12,000 12,000 24,000 48,000 60,000 60,000 102,000 630,000

Photography 480,000 680,000 440,000 320,000 160,000 80,000 80,000 160,000 320,000 400,000 400,000 680,000 4,200,000

Video 96,000 136,000 88,000 64,000 32,000 16,000 16,000 32,000 64,000 80,000 80,000 136,000 840,000

Total 2,664,000 3,774,000 2,442,000 1,776,000 888,000 444,000 444,000 888,000 1,776,000 2,220,000 2,220,000 3,774,000 23,310,000

P8


0

200,000

400,000

600,000

800,000

1,000,000

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

Month

To

tal S

ale

s

Custom

Card

Souvenir

Florist

Location


Musician

Ritual

Frames

Photography

Video


Year 2013

Sale

volume


Custom 30,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Card/1,000 10,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Souvenir/1,000 20,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Florist 30,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Location 55,000 13 18 12 8 2 2 2 4 8 10 12 14 105


Musician 10,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Ritual 5,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Frames 6,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Photography 40,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Video 8,000 13 18 12 8 2 2 2 4 8 10 12 14 105

Total sale


Custom 390,000 540,000 360,000 240,000 60,000 60,000 60,000 120,000 240,000 300,000 360,000 420,000 3,150,000

Card 130,000 180,000 120,000 80,000 20,000 20,000 20,000 40,000 80,000 100,000 120,000 140,000 1,050,000

Souvenir 260,000 360,000 240,000 160,000 40,000 40,000 40,000 80,000 160,000 200,000 240,000 280,000 2,100,000

Florist 390,000 540,000 360,000 240,000 60,000 60,000 60,000 120,000 240,000 300,000 360,000 420,000 3,150,000

Location 715,000 990,000 660,000 440,000 110,000 110,000 110,000 220,000 440,000 550,000 660,000 770,000 5,775,000


Musician 130,000 180,000 120,000 80,000 20,000 20,000 20,000 40,000 80,000 100,000 120,000 140,000 1,050,000

Ritual 65,000 90,000 60,000 40,000 10,000 10,000 10,000 20,000 40,000 50,000 60,000 70,000 525,000

Frames 78,000 108,000 72,000 48,000 12,000 12,000 12,000 24,000 48,000 60,000 72,000 84,000 630,000

Photography 520,000 720,000 480,000 320,000 80,000 80,000 80,000 160,000 320,000 400,000 480,000 560,000 4,200,000

Video 104,000 144,000 96,000 64,000 16,000 16,000 16,000 32,000 64,000 80,000 96,000 112,000 840,000

Total 2,886,000 3,996,000 2,664,000 1,776,000 444,000 444,000 444,000 888,000 1,776,000 2,220,000 2,664,000 3,108,000 23,310,000

P10


0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

JANMAR

MAYJUL

SEPNOV

Month

To

tal

Sale

s

Custom

Card

Souvenir

Florist

Location


Musician

Ritual

Frames

Photography

Video


Year 2014

Sale

volume


Custom 30,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Card/1,000 10,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Souvenir/1,000 20,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Florist 30,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Location 55,000 15 19 12 6 2 2 2 4 6 12 14 17 111


Musician 10,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Ritual 5,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Frames 6,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Photography 40,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Video 8,000 15 19 12 6 2 2 2 4 6 12 14 17 111

Total sale


Custom 450,000 570,000 360,000 180,000 60,000 60,000 60,000 120,000 180,000 360,000 420,000 510,000 3,330,000

Card 150,000 190,000 120,000 60,000 20,000 20,000 20,000 40,000 60,000 120,000 140,000 170,000 1,110,000

Souvenir 300,000 380,000 240,000 120,000 40,000 40,000 40,000 80,000 120,000 240,000 280,000 340,000 2,220,000

Florist 450,000 570,000 360,000 180,000 60,000 60,000 60,000 120,000 180,000 360,000 420,000 510,000 3,330,000

Location 825,000 1,045,000 660,000 330,000 110,000 110,000 110,000 220,000 330,000 660,000 770,000 935,000 6,105,000


Musician 150,000 190,000 120,000 60,000 20,000 20,000 20,000 40,000 60,000 120,000 140,000 170,000 1,110,000

Ritual 75,000 95,000 60,000 30,000 10,000 10,000 10,000 20,000 30,000 60,000 70,000 85,000 555,000

Frames 90,000 114,000 72,000 36,000 12,000 12,000 12,000 24,000 36,000 72,000 84,000 102,000 666,000

Photography 600,000 760,000 480,000 240,000 80,000 80,000 80,000 160,000 240,000 480,000 560,000 680,000 4,440,000

Video 120,000 152,000 96,000 48,000 16,000 16,000 16,000 32,000 48,000 96,000 112,000 136,000 888,000

Total 3,330,000 4,218,000 2,664,000 1,332,000 444,000 444,000 444,000 888,000 1,332,000 2,664,000 3,108,000 3,774,000 24,642,000

P12


0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

JANMAR

MAYJUL

SEPNOV

Month

To

tal S

ale

s

Custom

Card

Souvenir

Florist

Location


Musician

Ritual

Frames

Photography

Video

Conclusion in market feasibility

The table of sale forecast of More Than Life Company in each year, it can represent

clearly. In every season, it can affect directly to total sales for More Than Life Company.

In winter season, it is between Oct – Feb, This period is high season in every year,

and it has high demand of customers to use our service. And it has festival for love in

February that is Valentine‘s Day cause to increase trend of total sale in every year and makes

more profits to our company.

In summer season, it is between Mar – June, it has moderate of total sale but this

period not affect to our company. Then we attend and believe to increase the growth of total

sales in summer season.

And in rainy season, it is between July – Sep, it has declining demand of customers

for use our service, when compare other seasons. However, More Than Life has high total

sale from other events, studio photograph and wedding fair. We always adjust and develop

marketing strategy to suitable for situation. Moreover, we also believe in each year in this

season will increase of total sale fully.

-Conclusion

More Than Life is wedding planner that located in Siam Paragon. Our business

supports a quality services and products to customers. We will be the one who give

opportunities to local community. We are planner who likes the agency. We share income to

other business such as car rental, stylist, bakery shop, vendors, or etc. Many companies will

work with us to make customer‘s dream come true. Prospective spouses, new spouses and

interested people will be potential target group. We choose the best destination where the

customers design to be theirs wedding.

More Than Life is a wedding planner company specializing in corporate customers.

More .Than Life will offer many types of services; such as provide customer a special

wedding plan, design wedding ceremony, as well as organize their wedding to be as their

mind. More Than Life is an all-inclusive wedding planner. Moreover we bring new

innovation to apply with our business to satisfy needs of customer. So, technology plays an

important role to build up image and reputation of our business. More Than Life can take

care of the planning of the wedding, as well as actually offering the customer through the use

of one of More Than Life's strategic business partners. The mission of the More Than Life is

to provide companies with the highest level of wedding planning. We exist to attract and

maintain customers. When we adhere to this maxim, everything else will fall into place. Our

services will exceed the expectations of our customers. The corporate market for wedding

planning is steady and profitable.

For some large companies, economic downturns means cuts in training. This is only

the case for shortsighted companies however. The benchmark companies may trim down the

work force during a downturn, but they do not cut funds for training. They recognize that an

investment in human resources is always a good investment. More Than Life intends to profit

nicely from this intelligent business strategy. Additionally, even in times of economic

downturn, companies still have many good plans and will still need someone to organize

these wedding. In short, the need for corporate wedding planning/ hosting services rarely

diminishes, it is a steadily increasing demand that More Than Life will capitalize on. More

Than Life‘ projected growth rate is over 100% through year three and will have profits as a

function of sales over 11% by year three.

Chapter 4

Technical Feasibility Study

Chapter 4: Technical Feasibility Study

- Product and Operations Analysis

Product Characteristics (in Detail)

As you know our business is a wedding planner, so the primary thing that we need to

take into consideration is a good plan for our customers. Anyway our product can be divided

into many kinds as follows:

Wedding cake

Style example Number of Slices Decorations Price

White Vanilla

Flowers cake

100-125 people

flowers from the

garden 15,165 Bath

White cake

mixed

200 people Simple 8,000 Baht

White

chocolate cake

50 fresh flower 5,000

Classic rose

themed

100 fresh flower 9,800 Baht

Vanilla classic

cake

50-70 pearl 8,700 Baht

Romantic Rose

Cake

150-180

fresh flower 15,000 Baht

Chocolate

smooth cake

150-180 fresh flower and pearl

17,000 Baht

Vanilla rose

cake

120-150 fresh silk flower 14,000 Baht

Romantic

classic rose

cake

120-150 fresh rose petals 19,500 Baht

Wedding rings:

Design Picture price Karat

Modern 45,000 baht 0.55Karat

Smart

100,000 baht 1.24 Karat

attractive

300,560 3.73 Karat

Modern

80,500 1 Karat

Modern

30,080 0.37 Karat

Modern 30,080 0.37 Karat

Modern 161,000 2 Karat

Wedding dress:

Style picture Designer Color Price

Modern

Manuel mota cream 200,000 Baht

Hi-end

Manuel mota white 180,000 Baht

Classic

Vera Wang white 100,900 Baht

Cute

D&G white 176,000 Baht

luxury

Elle Saab white and gold 250,500 Baht

Classic

Victoria Sanne white 199,700 Baht

Modern

Monique

luhillier

white 170,800 Baht

Attractive

Monique

Luhillier

white 200,000 Baht

sweet

Elle Saab pink 200,650 Baht

Wedding Location

Beach

Water fall

Village

Farm or garden

Park

Resort

Hotel

Cruise

Church

Wedding themes

Theme weddings, these days have become tremendously popular since theme based are

interesting and above all it gives a sense of uniqueness. Weddings with theme are a great

option to give you a breath of fresh air, from the normal wedding rituals which have become

sort of boring these days. In fact, theme weddings add more glamour and excitement to your

big day, making it totally exclusive and one of its kinds. A well planned theme wedding can

be afforded by any couple as there are lots of alternatives depending on the budget and the

number of guests being invited. However, the decision making is fully upon the bride and

groom. According to their tastes and common interests, the theme can be decided but one

should be clear in mind about what they actually want.

Celestial Wedding Theme: It is natural for every couple to wish for an exceptional wedding

since it is a life time affair. In celestial wedding theme, the couple gets the lovely experience

of exchanging the marriage vows in the presence of the heavenly bodies. Celestial bodies

accompanied by nature will just create an ideal atmosphere for a dream wedding. This theme

will definitely make the couple and their guests feel different, a change that is worth

witnessing.

Romantic Wedding Theme: This wedding theme is all about romance in the air. Soft colors,

candles, laces, dim lights, frills, etc are things closely associated with this theme. Romeo and

Julies can be an ideal option for any romantic wedding. A wedding theme filled with romance

will make everyone‘s‘ day a remarkable one, leaving a beautiful memory in their hearts.

Christmas Wedding Theme: What can be more appealing than Christmas wedding theme if

you are planning for a winter wedding? Normally, the colors of Christmas are red and green

however, you can always have the liberty to experiment with different colors and such colors

can be maroon, burgundy, blue, silver, gold and other combinations which you think will

enhance the beauty of the snow filled environment.

Black & White Wedding Theme: A conventional black and white wedding theme can never

go wrong. This theme for years have been making a huge impression upon couples as these

colors are all about sophistication and elegance and one can always be on the safer side by

choosing this theme. However, if one wants to add some colors then one can throw some

splash of colors in the décor or in the flower arrangements.

Foods and Beverages

-American style: The cuisine of the United States is a style of food preparation derived from

the United States of America. The cuisine has a history dating back before the colonial period

when the Native Americans had a rich and diverse cooking style for an equally diverse

amount of ingredients. With European colonization, the style of cookery changed vastly, with

numerous ingredients introduced from Europe, as well as cooking styles and modern

cookbooks. The style of cookery continued to expand into the 19th and 20th centuries with

the influx of immigrants from various nations across the world. This influx has created a rich

diversity and a unique regional character throughout the country.

-Thai style: Thai cuisine is the national cuisine of Thailand. Thai cuisine places emphasis on

lightly-prepared dishes with strong aromatic components. Thai cuisine is known for being

spicy. Balance, detail and variety are important to Thai cooking. Thai food is known for its

balance of five fundamental flavors in each dish or the overall meal: hot (spicy), sour, sweet,

salty, and (optional) bitter.

-Italian style: Ingredients and dishes vary by region. Many dishes that were once regional,

however, have proliferated with variations across the country. Cheese and wine are a major

part of the cuisine, with many variations and Denominazione di origine controllata (DOC)

(regulated appellation) laws. Coffee, specifically espresso, has become important in Italian

cuisine.

-French style: French cuisine is a style of cooking originating from France, having evolved

from centuries of social and political change. Fewer spices and more liberal usage of herbs

and refined techniques. Cheese and wine are a major part of the cuisine, playing different

roles regionally and nationally with many variations and appellation d'origine contrôlée

(AOC) (regulated appellation) laws.

-Japanese style: Japanese cuisine has developed over the centuries as a result of many

political and social changes. The cuisine eventually changed with the advent of the Medieval

age which ushered in a shedding of elitism with the age of shogun rule. Japanese food is

always fresh, they like to buy their ingredients the day they will cook the meal. They eat a lot

of fish & seafood but also eat pork, chicken, and beef. Their food tends to be seasonal, so

they will eat certain foods in spring, summer, etc

http://en.wikipedia.org/wiki/United_States_of_America

http://en.wikipedia.org/wiki/Colonial_American_history

http://en.wikipedia.org/wiki/American_Indians_in_the_United_States

http://en.wikipedia.org/wiki/European_colonization_of_the_Americas

http://en.wikipedia.org/wiki/Cookbook

http://en.wikipedia.org/wiki/Cuisine

http://en.wikipedia.org/wiki/Thailand

http://en.wikipedia.org/wiki/Pungency

http://en.wikipedia.org/wiki/Flavor

http://en.wikipedia.org/wiki/Denominazione_di_origine_controllata

http://en.wikipedia.org/wiki/Coffee

http://en.wikipedia.org/wiki/Espresso

http://en.wikipedia.org/wiki/France

http://en.wikipedia.org/wiki/Herb

http://en.wikipedia.org/wiki/Cheese

http://en.wikipedia.org/wiki/Appellation_d%27origine_contr%C3%B4l%C3%A9e

http://en.wikipedia.org/wiki/Japan

http://en.wikipedia.org/wiki/Cuisine

http://en.wikipedia.org/wiki/Medieval_age

http://en.wikipedia.org/wiki/Medieval_age

http://en.wikipedia.org/wiki/Shogun

-Chinese style: Chinese cuisine is a term for styles of food originating in the regions of

China, many of which have become widespread and popular in other parts of the world —

from Asia to the Americas, Australia, Western Europe and Southern Africa.

And many style of food and beverage we serve to our customer to be their choices such as

British style Korean style Mixed style Healthy style and others.

Make up stylist:

-Shiseido

-Lancôme

-Christian Dior

-Skin food

-Etude

-Kanebo

-Gucci

-Vichy

-Morale

-Miracle

-Mac

-Routt Bateau

-Others

http://en.wikipedia.org/wiki/Southern_Africa

Selective party:

A party is a get together of persons, who has been invited by the host for the purpose

of socializing, interacting and above all, to have a relax time for the guests. Party means to

refresh yourself, your friends and family members and to give them pleasure and to release

them from all worries and pressures of day to day lives. In short, it gives you the time to

rejuvenate yourself. Apart from that, parties often speak about the personality of the hosts and

the hostesses. Parties can be various like birthday party, anniversary party, bachelor party,

office party, Farewell party, new year party and corporate party.

Anniversary Party: Anniversaries are occasions which need extraordinary attention since it

is not only about celebrating the memories of your wedding day, but at the same time it is the

celebration of the moments of your constant commitment and love for each other. You can

host the party at home or at a banquet and when it comes to gifts, there are lots of presents

that you can gift to your better half on this day, to mark your achievement, as there are

explicit conventional and modern gifts connected with this great day.

Birthday party: Birthdays are meant to be big because this is your day and you have full

liberty to do whatever pleases you. Apart from that, each birthday makes you matured,

thereby gaining more wisdom and knowledge every passing year. It‘s a day which is

celebrated with family, friends and relatives. Some individuals prefer a grand birthday party

however; at the same time there are others, who like it to be a small gathering of close family

and friends. As birthdays are very special, one needs lots of planning and organizing to.

Theme party: In theme parties, the host or the hostess decides a theme and according to that,

the preparations are made and even the guests are asked to dress accordingly to the theme.

For instance, if the theme is ―jungle‖, then the guests are seen adorned with different

costumes of animals, even the decorations are carefully done keeping in mind about the

jungle theme.

Pool party: A pool party is a party that centers around the pool. Pool party sounds cool and

different from the rest. As the name suggests, pool parties involve lots of water activities like

swimming, water volley ball and sun bathing for others who are not a big fan of water sports.

http://www.funfilms.in/event-management/birthday-party.html

Farewell party: According to traditions, farewell parties are given by those persons who are

leaving on a long voyage. This party can also be organized by a friend on behalf of the person

who is departing. Precisely, farewell parties are sort of saying ―goodbyes‖ to all those who

has been dear to the leaving person.

Wedding Card

More Than Life also offers a great variety of wedding invitation cards. No matter what style you are

looking for, we can assure you that you can find them at our branches. Make sure that your wedding

cards match your wedding theme, such as Sweet theme, Modern theme, Classic theme, or even with

your wedding photos on it.

style Picture

attractive

luxury

sweet

romantic

classic

modern

cute

Wedding souvenirs

Style Picture

attractive

luxury

cute

romantic

classic

Car rental

brands Picture

Limousine

Mercedes Benz

BMW

Peugeot

Mazda

Volvo

Mini cooper

Bouquet service: We provide flower service to our customer around Thailand. We will contact

to a very famous bouquet shop to crate the wedding day become fabulous. There are many

styles to decorate location with a beautiful flower as follows:

Style Picture

Classic

Romantic

Luxury

Attractive

Economic

Conservative

Colorful

Sweet

More Than Life Package

Platinum Package

*Floral / Decor

- Full with Twinkle Lights

- Balloons and Streamers

- Bouquet for bride

- Boutonnieres and corsages for wedding party

- Exquisite Floral center pieces

- Round Mirrors and Votive Candles

- Complete setup of the reception and dance floor

*Photography

- Individual pictures of Wedding Party

- Pictures during wedding ceremony

- Photo Album put together for entire Wedding

*Catering

- Full three-course meal

- Champagne or Sparkling Cider toast

- Domestic Cheeses and Crackers

- Fresh Garden Vegetables and Dip

- Fruit Punch and Soda

(Served continuously throughout event)

- Host Bar for (2) hours (Beer and Wine)

- Choice of (1) Hot Hor D'oeuvre

- Glass of wine for each guest served with entree

*Delicious Wedding or Specialty Cake

- Three Layers

Gold Package

Floral / Decor

- Full with Twinkle lights

- Bouquet for bride


- Delicate floral center pieces

- Round Mirrors and Votive Candles


Photography

- Individual pictures of Wedding Party


Catering







- Host Bar for (2) hours (Beer and Wine)

Delicious Wedding or Specialty Cake

- Two Layers

Silver Package

Floral/Decorphy

- Full with Twinkle lights

- Bouquet for bride


- Simple floral center pieces


Photography


Catering







Delicious Wedding or Specialty Cake

- One Layers

Booking Hotel

More Than Life will deal with many hotel in Bangkok.

Booking Hotel

More Than Life will deal with many hotel in Bangkok,

1. Sofitel Centara Grand Bangkok

Address: 1695 Phaholyothin Road, Chatuchak, Bangkok, 10900.

Tel: +66 (0) 2541 1234

Fax: +66 (0) 2541 1087

Email: [email protected]

Website: http://www.centarahotelsresorts.com

2. Lebua at State Tower Hotel

Address: Silom / Sathorn 1055/111 Silom Road, Bangrak, Bangkok.

Tel: +66(0) 1473 1447

Website: http://www.lebuathailandhotel.com/

3. Four Seasons Hotel Bangkok

Address: 622 Sukhumvit Road, Klongton,Klongtoey,

Bangkok Thailand, Bangkok, 10110

Tel: 66 (0) 2 126-8866 Fax.66 (0) 2 253-9195

Website: http://www.fourseasons.com/Bangkok

mailto:[email protected]

http://www.agoda.com/asia/thailand/bangkok/lebua_at_state_tower_hotel.html

4. Le Royal Meridien

Address: 973 Ploenchit Road, Bangkok10330, Thailand

Tel: (662) 656-0444

Fax: (662) 656-0555

Website: Error! Hyperlink reference not valid.

E-mail address: [email protected]

5. Grand Millennium

Address: 30 Sukhumvit 21 (Asoke) Road Klongtoey Nua, Wattana,

Bangkok 10110, Thailand

Tel: 662 204 4000

Website: http://www.millenniumhotels.com

6. InterContinental Bangkok Hotel

Address: 973 PLOENCHIT ROAD, PATUMWAN • BANGKOK, 10330

Tel: +66-2-656 0444 , Fax: +66-2-656 0555

Website: http://www.intercontinental.com

mailto:%[email protected]

7. Shangri-La Hotel

Address: 89 Soi Wat Suan Plu, Charoen Krung Road, Khwang

Bangrak,Khet Bangrak, Bangkok, 10500, Thailand

Tel: (667) 654-0948

Website: http://www.bangkok.com/shangrila

8. Pan Pacific Hotel

Address: 952 Rama IV Road Suriyawongse Bangrak , Bangkok, 10500

Thailand

Tel: (662) 641-2124

Website: http://www.panpacific.com

9. Dusit Thani Bangkok

Aadress: 946 Rama IV Road,Silom, Bangrak, Silom, 10500 Bangkok

Tel: (662) 631-7324

Website: http://www dusitthani.com

Production/Service Process:

-Wedding dress - Souvenir

-Planning -Flower

-Organizing -Food ingredient

-Wedding card -Jewelry

-Wedding SMS -Wedding decoration

-3D presentation -Location

-Entertainment -Food and beverage

-3D animation -Car rental

-Photograph album -Frame

-Video - Marriage License and Certificate

-Make up -Assistance with legal documents

- Reception venue (restaurant,

- Hotel, yacht, taverna, beach)

More Than Life Company

Production Supplier

Location: More Than Life is situated in Bangkok at Siam Paragon. The Location Company

also works with leading internet service operators around the world to help them to develop

and offer services designed to attract new customers, increase average revenue per customer

and reduce customer churn.

Why paragon? Siam Paragon serves as its slogan ―the Pride of Bangkok‖ goes. Located in

the heart of Bangkok, Siam Paragon is the first mega shopping complex in Thailand, offering

a magnificent and elegant shopping experience as it houses various world – class

international brands and flagship stores of the most prestigious hi – end brands; truly a

shopping paradise for brand name lovers. Shop ‗til you drop and explore our 10 facets of

luxury, beauty, sports, hi – tech communications, lifestyle and dining. Don‘t forget to visit

Paragon Department Store where all the best of everything are waiting for you all under one

roof.

Map for location of More Than Life

Facility Layout

P

A

R

K

I

N

G

Front office

G a l l e r y

C u s t o m e r

R o o m

Make-up

artist

And

hair

stylist

room

K I T C H E N

R O O M

G

A

L

L

E

R

Y

DRESSING ROOM

R E S T

R O O M

2

M e e t i n g R o o m

B A C K

O F F I C E

C E O R O O M

R E S T

R O O M

P R O D U C T I O N R O O M

Production & Operation Analysis

# Machine/ Tool/ Equipment

More Than Life is wedding organizer. We bring technology to complete our plan.

Technology can help to be convenience when we show the entertainment and pleasure

situation. Our equipment is the accessories that decorate atmospheres around wedding. Some

equipment can use only once time, so we will contact to prepare that equipment when the

customer wants. Parts of equipment are accessories that can use more than once time. Our

equipment and tools will invest to manage each wedding. The company will have budget to

prepare the wedding to customers. The way to maintenance the equipment and tool is

necessary in our business. We will keep and support our tool to work in next wedding. This

business uses fewer machines to manage in the business. We attend tools and equipment that

will be the component in our work. We use our ideas to manage the wedding more than use

the machine, tools, or equipment. We will adapt anything to make customer and guests‘

satisfaction. So equipment, tools, and machine are only parts to be complete in our business.

In office

Computer

Brand: Apple

Power PCG 4

CPU Speed: 1.25 GHz

Height: 17.0 inches (43.2 cm)

Width: 8.9 inches (22.7 cm)

Depth: 18.4 inches (46.8 cm)

Weight: 42 pounds (19.1 kg)

Price: 39,000 Baht

File cabinet

Made from: aluminum

Price: 4,500 Baht

Office desk

Made From: plywood

Price: 1,200 Baht

A4 paper

Made from: tree

Price: 550 Baht

Pen

Brand: Horse

Price: 10 Baht

Pencil

Brand: Paper mate

Price: 65 Baht

Eraser

Brand: Pentel

Price: 20 Baht

Ruler

Price: 10 Baht

Liquid paper

Brand: Liquid paper

Price: 55 Baht

Calculator

Brand: Casio

Price: 250 Baht

Photocopier

Brand: Cannon

Price: 150,000 Baht

In the kitchen

Microwave

Brand: Sharp

Price: 3,200 Baht

Refrigerator

Brand: Toshiba

Price: 8,700 Baht

Disk rack

Made From: Plastic

Price: 199 Baht

Plate

Made From: Plastic

Price: 5 Baht

Fork, spoon, knife

Made From: Stainless

Brand: Horse

Price: 100 Baht per set

Coffee cup

Made from: ceramic

Price: 10 Baht

Coffee grinder

Brand: Vienna

Price: 15,999 Baht

Kettle

Brand: Sharp

Price: 999 Baht

Dining table

Brand: daiso

Price: 1999 Baht

Sink stainless plate

Brand: Kasemsiri

Detail: 460 * 200 mm (faucets and dishwashing liquid to press a special

accessory)

Price: 1,500 Baht

In Bathroom

Washbasin

Brand: Toto

Price: 3,880 Baht

Mirror

Size: 90*50

Price: 105 baht

Bolt Door

Price: 25 baht

Injection line 007 CR

Made from ABS plastic

Price: 150 baht

American standard

Price: 2,450 baht

At Studio

Dummy

Price: 3,200 baht

Amount: 7

Glass cabinet

Price: 10,000 baht

Size: high 1.5 meters

Shelf

Price: 4,500 baht

Amount: 3

From: Kanjana furniture company

Sofa

Price: 35,000 baht


Chair

Price: 2,000 baht

Amount: 2


SEIKO Office Standard Clock QXA410K S

Size: 18 inch

Price: 1,300 baht

Flowerpot

Price: 150 baht

Amount: 3

Sumsung Air-condition

Price: 19,990 baht

Amount: 2

Line measure

Price: 15 baht

Samsung TV

Price 35,000

Aquarium

Size: 18"x18"x24"

Price: 5500 baht

Moreya shop

CANON EOS 500D Kit

Price: 27,900 baht

http://www.siam-shop.com/screen_tmp.php?mode=product_more_detail&product_id=23506&shop_id=3148#23506

http://www.siam-shop.com/shop.php?shop_id=3148

New ** Nikon D300S

Price: 23,500 baht

Studio Lighting, Lighting Kits & Lighting Equipment

Price: 57,000

Photography Light Stand

Item Num.: POD-14716

Payment: T/T, L/C, Negotiable

Description: Portable in design can protect flash light top of light

stand with helical head...

Price: 1,200

Studio Lighting Equipment

Item Num.: SOD-14721


Diameter: 560, 820 and 1,100mm5-in-1 reflector set offers

choice of 5 surfaces, black, white, translucent, gold and silver

Translucent disc, bate light and soft light Gold ...

Soft Light Tent

Item Num.: SOD-14730

Payment: T/T, L/C , Negotiable

Description:

Soft light tent: 100% pure white high-duty nylon fabric professional

light

tent, gently diffuses the light from your light source Filters light to

prevent

shadows and reflections ...

Price: 57,000 baht

Radio Remote Control

Item Num.: ROD-14723


Description: 12V working voltage will not damage any digital

cameras Multiple selections to avoid interference from other

systems Synchronization time is about 1/400 seconds Sender.

Price: 22,000 baht

Camera Blowers

Item Num.: COD-14424


Description: Material: rubberIdeal tool to gently remove dust and

dirt from lens or filter glass, image sensor, memory card slot,

viewfinder and LCD screen on the DSLR camera Diameter: 55...

Price: 299 baht

Cleaning Set

Item Num.: COD-14425

Payment: T/T, L/C , Negotiable

Description: Used for camera optical lens, filter and other purpose

without any scratch or scar on surface Blower: can separate

pollutant from dust through spurting out driving air without any...

Price: 150 baht

#Logistic Management

We attend on complete wedding. Our logistic management is only transport the

components that will support our wedding plan such as flower, souvenir, accessory or food

and beverage. We manage to be ready when we want. We prepare transportation agency to

manage logistic management. We will order the products to be a part of wedding and then

corporate with the transportation agency to transport the product to the wedding site. Logistic

management of our company will be a less part of business. We manage the business with

planning in long time. So it is possible to solve problem with logistic management. The

component of the wedding was prepared before. If we have problems, we will set the second

plan to manage with that problem. Our logistic management will be participation with

transportation and logistics agency. It is the way to share responsibility an income to other

company.

#Facility management

Our business is core role to make facility and convenience to customers. It is very

hard work for us. We attend to facility management. We set everything and prepare

convenience way to customers. We will make customer satisfaction and happiness for them.

Each activity will smooth. All items will set from customer. The guests will share their

activities to bride and groom. Wedding planning will not be bored. Everything that the guest

and the owner want will be prepared for them. Location and accessories should be prepare

and organize. It is very hard beginning from the way that guest come to wedding, their food

and beverage, marriage ceremony, the ready of location, supportive of their activities, or

sending the guest. The beginning to the end of wedding will be complete and convenience.

We have staff that prepare to each activities. Our staff will set and solve problem in that

situation. Facility management is important in our business.

-Cost of investment

# Pre-operating cost

More Than Life has large office that customer can contact us. We sell our product by

internet, front office, brochure, and Exhibition. Our Pre-operating cost is following:

Building reservation 500000

Furniture 100000

License permitted 50000

Internet and telephone setting 50000

Website design 10000

Office decorate 100000

Exhibition Reservation 25000

Equipment/tool/machine 300000

Investment Plan

The investment plan comprises primary capital needs for the foundation and operation of the

business. The plan also includes initial marketing and sales promotion expenses.

Investment cost in development of business

Building investment 34,000.00

Furniture 17,000.00

Office equipment 45,000.00

Technical equipment 16,000.00

Software 10,000.00

Additional equipment 10,000.00

Total 132,000.00

Operation cost of business

Licenses 12,000.00

Rent (3 months) 11,000.00

Add. Prop. Expenses 8,000.00

Development cost 5,000.00

Leasing expenses 7,000.00

Marketing and distribution

Start promotion 6,000.00

Online-application 4,000.00

Employee and recruiting costs

Employee recruitment 3,000.00

Employee investment 43,000.00

Start-up costs

Consulting 2,000.00

Founding fee 2,000.00

Insurance 1,000.00

Financial costs

Interest (3 months) 5,000.00

Liquidity 21,000.00

Total 130,000.00

- Management Analysis

Wedding industry that is made up of multiple smaller enterprises like caterers,

wedding consultants, dresses, various beauty suppliers (hair, makeup), photographers,

favors/bridesmaids gifts, music, honeymoon related, etc , there are difficult to

management in each part of wedding. The More than life of Wedding Planners was

founded for one purpose to promote professionalism in wedding planning. This is done

through membership, training courses and specialized events. A wedding is the most

personal and important event in a couple‘s life and those involved have a duty to act with

integrity and honesty. All members listed in our directory are vetted through our strict

entrance requirements and abide by our code of ethics and, although every member is

different in the way they operate, all conduct their business in a professional manner. Our

wedding coordinators are here to ensure your day is magical, stress free and devoid of

anxiety. They can assist with your entire plan from engagement to honeymoon or can

tailor their services to include only a select number of the options listed below. Our

relationship with a catalogue of loyal suppliers worldwide allows us to intensify your

buying power and ensure that you get the most for your budget.

Define the wedding you are dreaming of and More than life assist you to create that

dream. From site selection and contract negotiations to planning and production, Every

Last Detail works of more than life to ensure that guests receive the finest service, and are

left with lasting memories, there are Complete Wedding Managements, including;

* Budget planning and management

* Organized planning timeline and follow through

* Assistance in locating the perfect facility for ceremony and reception

* Customized pre-screened vendor referrals in all categories

* Attendance at vendor appointments and contract review

* Schedule and attend attire selection appointments and fittings

* Wedding and tabletop design

* Assistance with guest accommodations, welcome baskets and transportation

* Etiquette and logistics expertise

* Assist with coordinating save the dates, invitations, place cards, and other

stationery

* Facility and table décor layouts

* Vendor confirmations and complete coordination

* Detailed wedding day timelines and logistics

* Direct ceremony rehearsal

* Wedding day coordination and on-site troubleshooting

Administrative cost

There are a number of costs associated with a More Than Life Company, and the

administration costs vary according to the needs of the couple. The standard administration

cost covers the following:

-Salary and Commission of employee 300,000

-Cost of interpreters for legal meetings, wedding ceremony and all

documents 10,000

-Consulting company 20,000

-Musicians 50,000

-Chef 30,000

-Florist 50,000

-Photographer 15,000

-Telephone 7,000

-Electricity 8,000

-Tax 1,000

-Etc. 50,000

The standard price for the above is 640,000 baths, but this price will be adjusted

according to customer requirements.

Conclusion

The Technical Feasibility Study assesses the details of how we will deliver a product

or service (i.e., materials, labor, transportation, where our business will be located,

technology needed, etc.).Our company thinks of the technical feasibility study as the

logistical or tactical plan of how our business would like to manage in wedding of customer.

When analysis do not make the mistake of trying to entice investors with staggering

growth projections and potential returns on investment that only includes income (revenue) to

the business. With any increase in revenue there is always an increase in expenses. Expenses

for technical requirements (i.e., materials and labor) should be noted in the technical

feasibility study. A technical feasibility study is an excellent tool for trouble-shooting and

long-term planning. In some regards it serves as a flow chart of how our wedding company.

We should also not strictly rely on feasibility study conclusions to impress an investor. The

technical component serves as the written explanation of financial data because if offers you

a place to include detailed information about why an expense has been projected high or low,

or why it is even necessary. It demonstrates to potential investors and lenders (and in some

cases, potential clients) that when have thought about the long-term needs our business will

have as it grows evolve and move through our business to physically reach our market.

Therefore, it is critical that the technical and financial data in our study reconcile. If

other parts of our feasibility study shows growth, we will also have to project labor and other

costs and the technical ability to support that growth of our company.

Chapter 5

Financial Analysis


Income Statement

For Month Ended of First Year

*Supplier Souvenir, Florist, Food Beverage, Musician, Location, Ritual

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Revenue

- Wedding - Other party

Cost

- Card - Custom

Profit Margin

Expense

- Salaries - Supplier - Setting internet - Miscellaneous

1,500,000

500,000

45,000

90,000

1,865,000

913,000

1,000,000

10,000

10,000

4,500,000

1,000,000

135,000

270,000

5,095,000

913,000

1,900,000

1,200

20,000

2,000,000

500,000

60,000

120,000

2,320,000

913,000

1,300,000

1,200

12,000

1,500,000

1,000,000

45,000

90,000

2,365,000

913,000

1,100,000

1,200

13,000

1,500,000

1,000,000

45,000

90,000

2,365,000

913,000

1,100,000

1,200

13,000

1,500,000

700,000

45,000

90,000

206,500

913,000

1,040,000

1,200

8,000

1,500,000

700,000

45,000

90,000

206,500

913,000

1,040,000

1,200

8,000

2,000,000

1,000,000

60,000

120,000

2,820,000

913,000

1,400,000

1,200

14,000

2,500,000

1,200,000

75,000

150,000

225,000

913,000

1,745,000

1,200

15,000

2,500,000

1,000,000

75,000

150,000

3,475,000

913,000

3,500,000

1,2000

14,000

2,500,000

1,300,000

75,000

150,000

3,575,000

913,000

1,760,000

1,200

16,000

3,500,000

1,300,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

Net income (68,000) 1,260,800 (93,800) 337,800 337,800 102,800 102,800 491,800 805,000 646,800 884,800 1,192,800


Income Statement

For Month Ended of Second Year


Revenue


Cost

- Card - Custom

Profit Margin

Expense


2,500,000

1,100,000

75,000

150,000

3,275,000

913,000

1,700,000

1,200

14,000

7,500,000

1,500,000

225,000

450,000

8,325,000

913,000

4,800,000

1,200

20,000

3,000,000

1,30,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

2,500,000

800,000

75,000

150,000

3,075,000

913,000

1,660,000

1,200

10,000

2,500,000

800,000

75,000

150,000

3,075,000

913,000

1,660,000

1,200

10,000

2,500,000

700,000

75,000

150,000

2,975,000

913,000

1,640,000

1,200

9,500

2,500,000

700,000

75,000

150,000

2,975,000

913,000

1,640,000

1,200

9,500

3,000,000

1,100,000

90,000

180,000

3,830,000

913,000

2,020,000

1,200

14,500

3,000,000

1,200,000

90,000

180,000

3,930,000

913,000

2,040,000

1,200

15,000

2,500,000

1,000,000

75,000

150,000

3,475,000

913,000

3,500,000

1,2000

14,000

3,500,000

1,300,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

4,500,000

1,400,000

135,000

270,000

5,495,000

913,000

2,980,000

1,200

20,000

Net income 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800



Income Statement

For Month Ended of Third Year


Revenue


Cost

- Card - Custom

Profit Margin

Expense


2,500,000

1,100,000

75,000

150,000

3,275,000

913,000

1,700,000

1,200

14,000

7,500,000

1,500,000

225,000

450,000

8,325,000

913,000

4,800,000

1,200

20,000

3,000,000

1,30,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

2,500,000

800,000

75,000

150,000

3,075,000

913,000

1,660,000

1,200

10,000

2,500,000

800,000

75,000

150,000

3,075,000

913,000

1,660,000

1,200

10,000

2,500,000

700,000

75,000

150,000

2,975,000

913,000

1,640,000

1,200

9,500

2,500,000

700,000

75,000

150,000

2,975,000

913,000

1,640,000

1,200

9,500

3,000,000

1,100,000

90,000

180,000

3,830,000

913,000

2,020,000

1,200

14,500

3,000,000

1,200,000

90,000

180,000

3,930,000

913,000

2,040,000

1,200

15,000

2,500,000

1,000,000

75,000

150,000

3,475,000

913,000

3,500,000

1,2000

14,000

3,500,000

1,300,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

4,500,000

1,400,000

135,000

270,000

5,495,000

913,000

2,980,000

1,200

20,000

Net income 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800



Income Statement

For Month Ended of Forth Year


Revenue


Cost

- Card - Custom

Profit Margin

Expense


2,500,000

1,100,000

75,000

150,000

3,275,000

913,000

1,700,000

1,200

14,000

7,500,000

1,500,000

225,000

450,000

8,325,000

913,000

4,800,000

1,200

20,000

3,000,000

1,30,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

2,500,000

800,000

75,000

150,000

3,075,000

913,000

1,660,000

1,200

10,000

2,500,000

800,000

75,000

150,000

3,075,000

913,000

1,660,000

1,200

10,000

2,500,000

700,000

75,000

150,000

2,975,000

913,000

1,640,000

1,200

9,500

2,500,000

700,000

75,000

150,000

2,975,000

913,000

1,640,000

1,200

9,500

3,000,000

1,100,000

90,000

180,000

3,830,000

913,000

2,020,000

1,200

14,500

3,000,000

1,200,000

90,000

180,000

3,930,000

913,000

2,040,000

1,200

15,000

2,500,000

1,000,000

75,000

150,000

3,475,000

913,000

3,500,000

1,2000

14,000

3,500,000

1,300,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

4,500,000

1,400,000

135,000

270,000

5,495,000

913,000

2,980,000

1,200

20,000

Net income 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800



Income Statement

For Month Ended of Fifth Year


Revenue


Cost

- Card - Custom

Profit Margin

Expense


2,500,000

1,100,000

75,000

150,000

3,275,000

913,000

1,700,000

1,200

14,000

7,500,000

1,500,000

225,000

450,000

8,325,000

913,000

4,800,000

1,200

20,000

3,000,000

1,30,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

2,500,000

800,000

75,000

150,000

3,075,000

913,000

1,660,000

1,200

10,000

2,500,000

800,000

75,000

150,000

3,075,000

913,000

1,660,000

1,200

10,000

2,500,000

700,000

75,000

150,000

2,975,000

913,000

1,640,000

1,200

9,500

2,500,000

700,000

75,000

150,000

2,975,000

913,000

1,640,000

1,200

9,500

3,000,000

1,100,000

90,000

180,000

3,830,000

913,000

2,020,000

1,200

14,500

3,000,000

1,200,000

90,000

180,000

3,930,000

913,000

2,040,000

1,200

15,000

2,500,000

1,000,000

75,000

150,000

3,475,000

913,000

3,500,000

1,2000

14,000

3,500,000

1,300,000

105,000

210,000

4,485,000

913,000

2,360,000

1,200

18,000

4,500,000

1,400,000

135,000

270,000

5,495,000

913,000

2,980,000

1,200

20,000

Net income 646,800 2,630,800 1,192,800 490,800 490,800 411,300 411,300 881,300 960,800 646,800 1,192,800 1,580,800



Balance Sheet Statement

First Year


Asset

Cash

Acc. Receive

Inventory

- Ring Equipment

- Custom - Office

Decorate - Furniture

Accumulated

Depreciation

Prepaid Expense

- Building reserve.

- Exhibition reserve.

9,868,670

0

300,000

1,500,000

200,000

500,000

(36,670)

11,102,810

0

500,000

1,500,000

200,000

500,000

(73,340)

11,019,020

0

400,000

1,500,000

200,000

500,000

(110,010)

11,403,500

0

300,000

1,500,000

200,000

500,000

(146,680)

11,824,650

0

300,000

1,500,000

200,000

500,000

(183,350)

12,047,470

0

300,000

1,500,000

200,000

500,000

(220,020)

12,306,960

0

300,000

1,500,000

200,000

500,000

(256,690)

12,992,120

0

400,000

1,500,000

200,000

500,000

(293,360)

14,027,150

0

500,000

1,500,000

200,000

500,000

(330,030)

14,940,650

0

500,000

1,500,000

200,000

500,000

(366,700)

16,128,820

0

500,000

1,500,000

200,000

500,000

(403,370)

17,661,660

0

700,000

1,500,000

200,000

500,000

(440,040)

- License permitted

- Website design

- Brochure printing

- Insurance

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

Total Asset 13,588,000 14,985,470 14,765,010 15,012,820 15,397,300 15,583,450 15,806,270 16,554,760 17,653,120 18,529,950 19,681,450 21,377,620

Liabilities

Acc. Payable

Unearned revenue

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Equity

Owner’s

0

0

0

0

0

0

0

0

0

0

0

0

Capital

Total liabilities & equity

13,588,000

14,985,470

14,765,010

15,012,820

15,397,300

15,583,450

15,806,270

16,554,760

17,653,120

18,529,950

19,681,450

21,377,620



Second Year


Asset

Cash

Acc. Receive

Inventory

- Ring Equipment

- Custom - Office


Accumulated

Depreciation

Prepaid Expense

- Building reserve.


18,685,170

0

500,000

1,500,000

200,000

500,000

(476,710)

21,729,350

0

1,500,000

1,500,000

200,000

500,000

(513,380)

23,372,200

0

600,000

1,500,000

200,000

500,000

(550,050)

24,349,720

0

500,000

1,500,000

200,000

500,000

(586,720)

25,363,910

0

500,000

1,500,000

200,000

500,000

(623,390)

26,335,270

0

500,000

1,500,000

200,000

500,000

(660,060)

27,343,300

0

500,000

1,500,000

200,000

500,000

(696,730)

28,858,000

0

600,000

1,500,000

200,000

500,000

(733,400)

30,488,870

0

600,000

1,500,000

200,000

500,000

(770,070)

31,842,410

0

500,000

1,500,000

200,000

500,000

(806,740)

33,778,620

0

700,000

1,500,000

200,000

500,000

(843,410)

36,139,500

0

900,000

1,500,000

200,000

500,000

(880,080)

- License permitted

- Website design

- Brochure printing

- Insurance

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

Total Asset 22,164,460 26,171,970 26,878,150 27,719,000 28,696,520 29,631,210 30,602,570 32,180,600 33,774,800 34,991,670 37,091,210 39,615,420

Liabilities

Acc. Payable

Unearned revenue

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Equity

Owner’s Capital

0

0

0

0

0

0

0

0

0

0

0

0


22,164,460

26,171,970

26,878,150

27,719,000

28,696,520

29,631,210

30,602,570

32,180,600

33,774,800

34,991,670

37,091,210

39,615,420



Third Year


Asset

Cash

Acc. Receive

Inventory

- Ring Equipment

- Custom - Office


Accumulated

Depreciation

Prepaid Expense

- Building reserve.

45,853,800

0

500,000

1,500,000

200,000

500,000

(916,750)

49,338,020

0

1,500,000

1,500,000

200,000

500,000

(953,420)

51,420,910

0

600,000

1,500,000

200,000

500,000

(990,090)

52,838,470

0

500,000

1,500,000

200,000

500,000

(1,026,760)

54,292,700

0

500,000

1,500,000

200,000

500,000

(1,063,430)

55,704,100

0

500,000

1,500,000

200,000

500,000

(1,100,100)

57,242,170

0

500,000

1,500,000

200,000

500,000

(1,136,770)

59,286,910

0

600,000

1,500,000

200,000

500,000

(1,173,440)

61,447,820

0

600,000

1,500,000

200,000

500,000

(1,210,110)

63,331,400

0

500,000

1,500,000

200,000

500,000

(1,246,780)

65,707,650

0

700,000

1,500,000

200,000

500,000

(1,283,450)

68,508,570

0

900,000

1,500,000

200,000

500,000

(1,320,120)


- License permitted

- Website design

- Brochure printing

- Insurance

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

Total Asset 48,893,050 53,340,600 54,486,820 55,767,710 51,785,270 58,560,000 60,061,400 62,169,470 64,293,710 66,040,620 68,580,200 70,544,450

Liabilities

Acc. Payable

Unearned revenue

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Equity

Owner’s

0

0

0

0

0

0

0

0

0

0

0

0

Capital


48,893,050

53,340,600

54,486,820

55,767,710

51,785,270

58,560,000

60,061,400

62,169,470

64,293,710

66,040,620

68,580,200

70,544,450



Forth Year


Asset

Cash

Acc. Receive

Inventory

- Ring Equipment

- Custom - Office


Accumulated

Depreciation

Prepaid Expense

- Building reserve.


70,412,160

0

500,000

1,500,000

200,000

500,000

(1,356,790)

74,426,420

0

1,500,000

1,500,000

200,000

500,000

(1,393,460)

77,039,350

0

600,000

1,500,000

200,000

500,000

(1,430,130)

78,896,950

0

500,000

1,500,000

200,000

500,000

(1,466,800)

80,881,220

0

500,000

1,500,000

200,000

500,000

(1,503,470)

82,822,860

0

500,000

1,500,000

200,000

500,000

(1,540,140)

84,810,770

0

500,000

1,500,000

200,000

500,000

(1,576,810)

87,205,550

0

600,000

1,500,000

200,000

500,000

(1,613,480)

89,716,500

0

600,000

1,500,000

200,000

500,000

(1,650,150)

91,950,120

0

500,000

1,500,000

200,000

500,000

(1,686,820)

94,766,410

0

700,000

1,500,000

200,000

500,000

(1,723,490)

98,007,370

0

900,000

1,500,000

200,000

500,000

(1,760,160)

- License permitted

- Website design

- Brochure printing

- Insurance

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

Total Asset 73,011,370 77,988,960 79,665,220 82,706,150 83,223,750 85,238,520 87,189,960 89,648,070 92,122,350 94,219,300 97,198,920 100,603,210

Liabilities

Acc. Payable

Unearned revenue

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Equity

Owner’s Capital

0

0

0

0

0

0

0

0

0

0

0

0


73,011,370

77,988,960

79,665,220

82,706,150

83,223,750

85,238,520

87,189,960

89,648,070

92,122,350

92,122,350

97,198,920

100,603,210



Fifth Year


Asset

Cash

Acc. Receive

Inventory

- Ring Equipment

- Custom - Office


Accumulated

Depreciation

Prepaid Expense

- Building reserve.


100,351,000

0

500,000

1,500,000

200,000

500,000

(1,796,830)

104,715,300

0

1,500,000

1,500,000

200,000

500,000

(1,833,500)

107,678,270

0

600,000

1,500,000

200,000

500,000

(1,870,170)

109,975,910

0

500,000

1,500,000

200,000

500,000

(1,906,840)

112,310,220

0

500,000

1,500,000

200,000

500,000

(1,943,510)

114,601,700

0

500,000

1,500,000

200,000

500,000

(1,980,180)

116,929,850

0

500,000

1,500,000

200,000

500,000

(2,016,850)

119,764,670

0

600,000

1,500,000

200,000

500,000

(2,053,520)

122,715,660

0

600,000

1,500,000

200,000

500,000

(2,090,190)

125,389,320

0

500,000

1,500,000

200,000

500,000

(2,126,860)

18,645,650

0

700,000

1,500,000

200,000

500,000

(2,163,530)

13,236,650

0

900,000

1,500,000

200,000

500,000

(2,200,200)

- License permitted

- Website design

- Brochure printing

- Insurance

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

1,200,000

25,000

4,000

10,000

5,000

12,000

Total Asset 102,510,170 111,504,800 109,864,100 115,838,750 114,322,710 116,577,520 118,869,000 121,767,150 124,681,470 127,218,460 130,638,120 134,,482,450

Liabilities

Acc. Payable

Unearned revenue

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Equity

Owner’s Capital

0

0

0

0

0

0

0

0

0

0

0

0


102,510,170

111,504,800

109,864,100

115,838,750

114,322,710

116,577,520

118,869,000

121,767,150

124,681,470

127,218,460

130,638,120

134,482,450,


Cash Flow Statement

First Year


Cash flow from operating

Cash beginning

Net income

Prepaid expense

Depreciation

10,000,000

(68,000)

(100,000)

36,670

9,868,670

1,260,800

(100,000)

73,340

11,102,810

(93,800)

(100,000)

110,010

11,019,020

337,800

(100,000)

146,680

11,403,500

337,800

(100,000)

183,350

11,824,650

102,800

(100,000)

220,020

12,047,470 102,800

(100,000)

256,690

12,306,960

491,800

(100,000)

293,360

12,992,120

805,000

(100,000)

330,030

14,027,150

646,800

(100,000)

366,700

14,940,650

884,800

(100,000)

403,370

16,128,820

1,192,800

(100,000)

440,040

Total operating 9,868,670 11,102,810 11,019,020 11,403,500 11,824,650 12,047,470 12,306,960 12,992,120 14,027,150 14,940,650 16,128,820 17,661,660

Cash flow from investing

Equipment

- Custom - Office

decorate - Furniture

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0

Cash flow from financial

Financial cost

Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total financial 0 0 0 0 0 0 0 0 0 0 0 0

Total cash flow 9,868,670 11,102,810 11,019,020 11,403,500 11,824,650 12,047,470 12,306,960 12,992,120 14,027,150 14,940,650 16,128,820 17,661,660


Cash Flow Statement

Second Year



Cash beginning

Net income

Prepaid expense

Depreciation

17,661,660

646,800

(100,000)

476,710

18,685,170

2,630,800

(100,000)

513,380

21,729,350

1,192,800

(100,000)

350,050

23,372,200

490,800

(100,000)

586,720

24,349,720

490,800

(100,000)

623,390

25,363,910

411,300

(100,000)

660,060

26,335,270

411,300

(100,000)

696,730

27,343,300

881,300

(100,000)

733,400

28,858,000

960,800 (100,000)

770,070

30,488,870

646,800

(100,000)

806,740

31,842,410

1,192,800 (100,000)

843,410

33,778,620

1,580,800

(100,000)

880,080

Total operating 18,685,170 21,729,350 23,372,200 24,349,720 25,363,910 26,335,270 27,343,300 28,858,000 30,488,870 31,842,410 33,778,620 36,139,500


Equipment

- Custom - Office


0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0


Financial cost

Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total financial 0 0 0 0 0 0 0 0 0 0 0 0

Total cash flow 18,685,170 21,729,350 23,372,200 24,349,720 25,363,910 26,335,270 27,343,300 28,858,000 30,488,870 31,842,410 33,778,620 36,139,500


Cash Flow Statement

Third Year



Cash beginning

Net income

Prepaid expense

Depreciation

36,139,500

646,800

(100,000)

916,750

45,853,800

2,630,800

(100,000)

953,420

49,338,020

1192,800

(100,000)

990,090

51,420,910

490,800

(100,000)

1026,760

52,838,470

490,800

(100,000)

1,063,430

54,292,700

411,300

(100,000)

1,100,100

55,704,100

411,300

(100,000)

1,136,770

57,242,170

881,300

(100,000)

1,173,440

59,286,910

960,800

(100,000)

1,210,110

61,447,820

646,800

(100,000)

1,246,780

63,331,400

1,192,800

(100,000)

1,283,450

65,707,650

1,580,800

(100,000)

1,320,120

Total operating 45,853,800 49,338,020 51,420,910 52,838,470 54,292,700 55,704,100 57,242,170 59,286,910 61,447,820 63,331,400 65,707,650 68,508,570


Equipment

- Custom - Office


0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0


Financial cost

Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total financial 0 0 0 0 0 0 0 0 0 0 0 0

Total cash flow 45,853,800 49,338,020 51,420,910 52,838,470 54,292,700 55,704,100 57,242,170 59,286,910 61,447,820 63,331,400 65,707,650 68,508,570


Cash Flow Statement

Forth Year



Cash beginning

Net income

Prepaid expense

Depreciation

68,508,570

646,800

(100,000)

1,356,790

70,412,160

2,630,800

(100,000)

1,393,460

74,426,420

1,192,800

(100,000)

1,430,130

77,039,350

490,800

(100,000)

1,466,800

78,896,950

490,800

(100,000)

1,503,470

80,881,220

411,300

(100,000)

1,540,140

82,822,660

411,300

(100,000)

1,576,810

84,810,770

881,300

(100,000)

1,613,480

87,205,550

960,800

(100,000)

1,650,150

89,716,500

646,800

(100,000)

1,686,820

91,950,1201,192,800

(100,000)

1,723,490

94,766,410

1,580,800

(100,000)

1,760,160

Total operating 70,412,160 74,426,420 77,039,350 78,896,950 80,881,220 82,822,660 84,810,770 87,205,550 89,716,500 91,950,120 94,766,410 98,007,370


Equipment

- Custom - Office


0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0 0 0 0 0 0 0 0 0 0 0 0

Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0


Financial cost

Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total financial 0 0 0 0 0 0 0 0 0 0 0 0

Total cash flow 70,412,160 74,426,420 77,039,350 78,896,950 80,881,220 82,822,660 84,810,770 87,205,550 89,716,500 91,950,120 94,766,410 98,007,370


Cash Flow Statement

Fifth Year



Cash beginning

Net income

Prepaid expense

Depreciation

98,007,370

646,800

(100,000)

1,796,830

100,351,000

2630,800

(100,000)

1,833,500

104,715,300

1,192,800

(100,000)

1,870,170

107,678,270

490,800

(100,000)

1,906,840

109,975,910

490,800

(100,000)

1,943,510

112,310,220

411,300 (100,000)

1,980,180

114,601,700 411,300

(100,000)

2,016,850

116,929,850

881,300

(100,000)

2,053,520

119,764,670

960,800

(100,000)

2,090,190

122,715,660

646,800

(100,000)

2,126,860

125,389,320

1,192,800

(100,000)

2,163,530

128,645,650

1,580,800

(100,000)

2,200,200

Total operating 100,351,000 104,715,300 107,678,270 109,975,910 112,310,220 114,601,700 116,929,850 119,764,670 122,715,660 125,389,320 128,645,650 132,326,650


Equipment

- Custom - Office


0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0 0 0 0 0 0 0 0 0 0 0 0

Total Equipment 0 0 0 0 0 0 0 0 0 0 0 0


Financial cost

Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total financial 0 0 0 0 0 0 0 0 0 0 0 0

Total cash flow 100,351,000 104,715,300 107,678,270 109,975,910 112,310,220 114,601,700 116,929,850 119,764,670 122,715,660 125,389,320 128,645,650 132,326,650

Chapter 6

Risk Management

Chapter 6: Risk Management

The aim of risk management is to safeguard business as well as a good financial

position and operating profit and helps to prevent these claims but a good risk should to

provides increased productivity and reduced errors. Business risk is a circumstance or factor

that may have a negative impact on the operation or profitability of a given company.

Sometimes referred to as company risk, a business risk can be the result of internal conditions

and external conditions that may be evident in the wider business community.

More Than Life is a new business that may have risk but we will use the appropriate

strategies to measure and analyze risk both external and internal that will be threat to effect

and occur in order to ensure the business can expand and develop in positive way and we will

solve problem in which positive to our.

External Forces

External forces is factor that will make problem and affect to business such as

political, economic, social, technology, customer want and need and, etc, these are may occur

that we cannot expect but we can protect, adjust and improve business when problem occur in

order to still have company.

1. Political

In side of political that about of regulation that may have problem with limit age to

marriage, this is a little bit that may affect to our company because of our target market is not

group of teenager and who is love in same sex, for Thai regulation is not allow them to

register a marriage certificate but they can contract. For this case, it affect in a little bit but in

positive.

Inside of politic, now is a big problem of Thailand, there are conflict between red shirt

and yellow shirt, problem in south 3 provinces and, etc to make tourist who want to marriage

in Thailand change to other country.

For above problem, that may risk to wedding company in a little bit and our cannot to

control or change the regulation but we still to promote and set some promotion for who love

in same sex for increase sale

2. Economy

Economic has an influence to worldwide and is main factor that affect directly

especially the business. Economic is an indicator to predict such as income, GDP, standard of

living, and growth rate of business. If occur economic problem or income reduce, people will

increase more carefully to spend money many businesses will lose of sale, that may risk to

small and new business and may risk to our business.

While the economy has impacted our business, More Than Life will setting strategy to

increase sale in save concept using advertising placements in wedding publications is an

expense that clients have been cutting back on to save money and we will increase to promote

before wedding festival and setting low cost wedding package in during non wedding

festival. Although we set package in low cost, service quality will not low. More Than Life

will decrease weakness by increase strength by offer the high quality and variety of product

and service and increasing the reliable and satisfaction to customer for to spread word of

mouth. This is a way to protect new competitor and to win exiting competitor. So, More Than

Life assures that we can expand market and make a lot of profit in early.

3. Social

Thailand is a developing country will has many classes of people that may has

different in living, fashionable, education and ,etc that mean people will has different about

want and need in products and services which relate in price, that we can see many

companies has many products line to offer customer in all classes. For Thai wedding is the

same, if groom and bride want to wear Thai suites in morning and ware wedding dresses in

evening that wedding company should have many products and services to offer customer

when their need, if we can not to response customer need they will change to other that we

will lose of sale and money. For this reason may risk to our business if we can not to response

their need.

For above situation, More Than Life will not make it occur by search and collect

information of customer need in all classes and use it to apply with our products and services

and make differentiation such as dresses, we will offer in luxury, classic, and, etc and divide

into Thai style, American style, Korean style and, etc in order to attract customer in all

classes and although our company look like a luxury wedding company that is not refer to

only high class, that we will set low price and medium price and do not make different in

service between high and low price for make customer satisfaction. If our company has more

options in products and services and reputation than other means many customers will want

to use our services, after that we will have a lot of money and can expand market.

4. Technology

Technology is an important factor in all of business such as telecommunication,

internet, and other equipment that makes many businesses and people save time and money

but now technology is rapidly changing. For some business, technology in equipment is an

important thing for produce goods but it may use a lot of capital to invest, the business should

to careful for spending money. For wedding business devices are computers, cameras, storage

devices, and other software for photo retouching and, etc, these are very important for

wedding business. When changing in technology it can make better technical and more

efficiency. For this reason, it may risk to our business.

More Than Life will update the news and to find information about development and

changing in technology to learn and adjust with our company to be an efficiency and to serve

service about media in faster and short time in order to make customer satisfaction in time

and quality products and services.

5. Competitive

Bangkok is a metropolis and a city of youth and working people, that have many

entrepreneurs and many new competitors want to launch wedding company because Bangkok

has more target market. Due to high competition, wedding company will try to be all

inclusive in products and services that may hard for invest in small business. Moreover the

reliable, reputation, professional and varieties of products and services are competitive

advantage for big company that may risk to our new company and will effect to amount of

customer and lose of sale.

So, More Than Life must to use competitive advantage and increase our strength that

mean to offer and serve products and service in higher and better than competitors and to

search and study strength and weakness of competitors and make our products and services in

differentiation and use marketing mix or 4Ps to analyze our company and use it in

appropriate and efficiency. After that we think, our company can make more customer

satisfaction than other, that is a way to spread word of mouth when customers are satisfaction

and we will be an efficiency wedding company.

When our company has reputation, reliable, professional and varieties of products and

services we think, we can make a lot of customer satisfaction that mean we can make a lot of

sale and profit.

6. Need and Want

Need and want of people will change when social, lifestyle, attitude, time, trend, and,

etc has change. Many people has different need of products and services that up to useful,

fashionable and price, like a trend of wedding dress it will change in every year, then

products must to add more and up to date in all time. So it risk to our company in directly.

More Than Life will manage risk by keep the old to adjust to be a new one and

fashionable for save money and we still to offer more choice by add more products in every

season if it necessary for save money.

Internal Forces

Internal force is factor that may occur in organization by executive and operating in

an organization but it can control and solve when it occur, these cause may risk to our

company.

1. Employee

Who have some grudge against the company and college and have malicious

intentions in creating a situation adverse to business operations.

For this situation, manager or supervisor should to reconcile with them and to

investigate and judge the problem and punish to who is bad.

2. Operating

This is a risk arising from execution of a company's business functions such as fraud

risks, mistake of working. It often occurs in marketing and accounting department. For

employee fraud it like a cheating, the employee may lose in their working time or not

working in full time or cheating in accounting to fraud money. For these reason may risk to

our sale and lose of money.

From above situation, we will set an auditing to audit in each department and to keep

and check working record of employees and to warning for who less in work and to support

who work in better and honest to company.

3. Human Resource

The business success depends on its professional staff. The availability of qualified

professionals is an important factor for the growth and profitability of the business, and if low

carefully in recruitment employee, the company will has low quality of products and services;

company may lose of sale and profit.

More Than Life will careful about recruitment and send them to training before to

start working and motivate employee to work in qualification and make customer satisfaction

by give bonus or holiday for who best working from colleague.

4. Time

Time management is an important factor for all who do business and on time is

important for employee, delivery, meeting, and, etc. When they are not on time it may affect

to another part, it may risk to our reputation if product is delay of delivery, it may risk to our

reputation and reliable of company and our sale may decrease.

More Than Life will solve time management by arrange it in clearly and for delay in

delivery to customer we will tell to customer in truly and apologize to them and to change

time arrange and when products has come in, we will give an extra gift or some discount. For

employee late, we will punish them by warning and after will decrease salary. For customer

not on time or forget time, we will call to them before 1 day to confirm about an appointment.

These are threat of business if it occurs, it will decrease of sale and money of company, we

will make it occur or make in less.

Chapter 7

Summary

Chapter 7: Summary of project feasibility study

A wedding organizer business offers an opportunity to earn an excellent income, as

well as the pride and self-satisfaction of business ownership, while doing something you

already enjoy. It is a great business for those who love weddings and who are highly

organized. It is also a natural progression for those already in the wedding industry - people

who are currently operating bridal boutiques, wedding stores, floral services, catering

companies, and reception venues. A wedding organizer has the role of a planner, facilitator,

mediator, money manager, artisan and organizer of all parties concerned. Wedding planners

can do just about everything. Duties can include setting up appointments, offering etiquette

advice, mailing invitations and recording responses, coordinating the decorations, negotiating

contracts, and attending to many other details. Wedding planner is the team that can develop

their skills in other structures. We service to the customer who want to rent the dresses or

who want to have the creative for any occasion beside of wedding planner. It is the way that

the investors will have the benefit from this business. Wedding planner is the opportunities to

meet with many agencies. Market condition is the way that company can learn from this

business. When we success in wedding planner, we will have chain or franchise for this

business. It is the ways to increase the potential of the business and up the business to be

greater from common.

There are many agencies that involve with wedding planner. The business will

connect with the agencies. Sometime we can manage the agencies business with ourselves.

More Than Life will offer you the best several of wedding style by tailors made method. Thai

weddings, Buddhist Weddings and marriages, and Christian marriages at a Venue are your

choices from Church to Beach, Waterfall and Hotel. Marriage services in Thailand for

overseas Brides and Grooms and for Thai ladies marrying, we can arrange all types of

wedding from Buddhist Ceremonial and Thai Marriages and Wedding Services through to

Christian wedding service at a venue of the customer choices. More Than Life will use many

of styles to attract the customer use our services.





having to purchase them for only one day. The wedding scenario in Thailand is more than

just getting married. The exotic destinations, Thailand have the important attractions that

successful usage of these places in the form of Imaginative weddings. The change is visible

in the middle class who want the flavor and ambience of elite weddings. Seeing the world

around they too are spending and want the best available. It sort of coincided with the rise in

disposable incomes of the rich and upper middle Thai class and over the years weddings have

become inspirational.

More Than Life consider the strategies of the firm's competitors. While in highly

fragmented commodity industries the moves of any single competitor may be less important,

in concentrated industries competitor analysis becomes a vital part of strategic planning.

Occasions are in a unique position of competition. Wedding planners compete against hotels

with banquet facilities, other event planners both on the large and small scale, persons within

an organization who are assigned the task of organizing an event, and people who wish to

organize their own events without the benefit of assistance. The benefits and drawbacks of

each of our competitors, as compared with the services we offer, are hardly a match in quality

and price. More Than Life will leverage its competitive edge to achieve the desired

positioning. More Than Life's competitive edge will be based on two factors, specialization

and strategic relationships. More Than Life will be specializing in many distinct areas of

corporate planning. While specializing essentially precludes More Than Life participating in

some other market niches, it allows the company to excel in serving its chosen markets.

Promotion will be used including website, partnership/networking, and participation at

various trade shows. We use technology to be promoting our business through many

websites. Also we offer sale promotion for our customer at least twice a year. We bring

technology to complete our plan. Technology can help to be convenience when we show the

entertainment and pleasure situation.

A wedding is the most personal and important event in a couple‘s life and those

involved have a duty to act with integrity and honesty. All members listed in our directory are

vetted through our strict entrance requirements and abide by our code of ethics and, although

every member is different in the way they operate, all conduct their business in a professional

manner. Our wedding coordinators are here to ensure your day is magical, stress free and

devoid of anxiety. They can assist with your entire plan from engagement to honeymoon or

can tailor their services to include only a select number of the options listed below. More

Than Life is a new business that may have risk but we will use the appropriate strategies in

order to ensure the business can expand and develop in positive way and we will solve

problem in which positive to our. Thailand is a developing country will has many classes of

people that may has different in living, fashionable, education and ,etc that mean people will

has different about want and need in products and services which relate in price, that we can

see many companies has many products line to offer customer in all classes. It can show the

way to increase the customers in the business. More Than Life must to use competitive

advantage and increase our strength that mean to offer and serve products and service in

higher and better than competitors and to search and study strength and weakness of

competitors and make our products and services in differentiation and use marketing mix or

4Ps to analyze our company and use it in appropriate and efficiency.

More Than Life is the interesting business that the investor should to invest, because

there are already to prepare and the investor will have the benefits from the business. There

are many chains that begin from this business. It is the opportunity that the investors should

have and it was supported by many organizations such as government. We make sure that the

investor will have the profit from More Than Life

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