The Red Velvet Rope Club

The Wedding Step By Step Strategy

Lucrative

No competition from the supermarkets

Maximise Customer Value

A New Audience For Your Work

Joint Ventures

Free Publicity

The Step By Step Flow Chart

• Choose the route that the prospect as entered your marketing funnel and follow the steps

Wedding Fair Prospects

Run Competition to collect names & emails

Email all of your bridal list every 3 weeks with helpful hints and tips

Offer Free Gift Promotion to incentivise them to book a wedding flower

consultation on the day of the fairSee the FREE Pearl earrings Promo

Voucher with percentage off or free button holes if they book and pay in full

6 months or more in advance

If they attend a consultation then follow them up by phone and then email

If they don’t book a Wedding Flower Consultation then continue to follow

them up with special promotions aimed at getting them to come along for a

consultation

Run limited period promotions to entice them to book a wedding flower

consultation

Website Prospects

Put a sign up form on your website to offer the FREE Tips Booklet that can be

downloaded in PDF format collect the details of the prospect there and then and aim to

get them to book with you on that dayUse Follow up relationship building emails

every 3 weeks

Offer Free Gift Promotion to incentivise them to book a wedding flower consultation quickly so put a limited period of say 3 days

on the offerSee the FREE Pearl earrings Promo

Voucher with percentage off or free button holes if they book and pay in full 6 months or

more in advance

If they attend a consultation then follow them up by phone and then email

If they don’t book a Wedding Flower Consultation then continue to follow them

up with special promotions aimed at getting them to come along for a consultation

Run limited period promotions to entice them to book a wedding flower consultation

Shop & Telephone prospects

Offer to email the FREE Tips Booklet that can be downloaded in PDF format collect the

details of the prospect there and then and aim to get them to book with you on that

dayUse Follow up relationship building emails

every 3 weeks

Offer Free Gift Promotion to incentivise them to book a wedding flower consultation quickly so put a limited period of say 3 days

on the offerSee the FREE Pearl earrings Promo

Voucher with percentage off or free button holes if they book and pay in full 6 months or

more in advance

If they attend a consultation then follow them up by phone and then email

If they don’t book a Wedding Flower Consultation then continue to follow them

up with special promotions aimed at getting them to come along for a consultation

Run limited period promotions to entice them to book a wedding flower consultation

Next Steps• Decide How Many weddings You want to do

this year• Put a value on it • Decide if you are going to do any wedding fairs– Book the fair– Print the Guide “How to get the most out of

wedding fairs”– Prepare the materials

Action

Next Steps• How else are you going to get prospects in?– Publicity– Window Decals– Window Displays– Door Drop Flyers– Facebook– Website

• Adwords– Joint ventures– Magazine\Newspaper Advertising

Next steps

• Download all of the materials from the website under “Wedding Step by Step”

• Amend and input your details• Start using them

Action