The Regional Food Bank of Oklahoma Regional Food Bank of Oklahoma •Founded in 1980 •Mission:...

“Fighting Hunger…Feeding Hope”™

The Regional Food Bank of Oklahomawww.regionalfoodbank.org

• Founded in 1980

• Mission: “Fighting Hunger…Feeding Hope”

• Largest private hunger-relief organization in Oklahoma

• Administrative and fundraising costs below 4%

• Recognized as the outstanding non-profit in the state with the first O.N.E. Award by the Oklahoma Center for NonProfits

http://www.guidestar.org/Home.aspx

http://www.guidestar.org/Home.aspx

https://www.bbb.org/online/consumer/cks.aspx?id=110031192243

https://www.bbb.org/online/consumer/cks.aspx?id=110031192243

http://www.charitynavigator.org/

http://www.charitynavigator.org/


Hunger in Oklahoma


Hunger in Oklahoma



DISTRIBUTION IN CENTRAL AND WESTERN OK

• In fiscal year 2014, the Regional

Food Bank distributed 47.8

million pounds of food through a

network of nearly 1,100

charitable feeding programs and

schools throughout 53 central

and western Oklahoma counties.


Who We Serve…

• Families, living paycheck to paycheck

• Children, living in poverty

• Seniors, living on fixed incomes

• Unemployed (and/or) under-employed


The Working Hungry

https://www.youtube.com/watch?v=F3_D37m8EHs


Disaster Relief and Recovery

https://www.youtube.com/watch?v=LD5ktc_E13U&feature=youtu.be

E:/HelpOK Updated Shorter Ending.mp4

E:/HelpOK Updated Shorter Ending.mp4


Programs and Services


Childhood Hunger Programs

• Food for Kids• Backpack Program • Kids Cafe• Summer Feeding • School Pantries• School Breaks


Food for Kids Backpack Program

• The Backpack Program started as a pilot program in 2003, serving 180 children in five elementary schools in Oklahoma County.

• Today, we are serving more than 18,500 chronically hungry children in 501 elementary schools in 53 central and western Oklahoma counties.

• 100% participation from OKCPS elementary schools for the first time ever. 3,300 children were added this year.

• Each child receives a backpack filled with shelf-stable, nutritious food to sustain them over weekends and holidays when school meal programs are not available.


292 303 374 475 477 501

10,5779,931 10,145

13,555

15,165

18,527

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014

Food for Kids Backpack Program

Schools Kids


School Pantry Program

• The School Pantry Program was piloted at two schools during the 2010-2011 School Year (PC and Western Heights).

• The Regional Food Bank is currently operating 124 School Pantries throughout the metro area.

• During the 2013-2014 school year, the School Pantry program served over 4,800 students and distributed 743,172 pounds of food – the equivalent of 619,310 meals.


65

1,400

2,875

4,867

2 42 91 124 -

1,000

2,000

3,000

4,000

5,000

6,000

2010-2011 2011-2012 2012-2013 2013-2014

School Pantry Program

Kids Schools


School Break Program

Summer Feeding Program

• Regional Food Bank of Oklahoma partners with 19 sites around the Oklahoma City metro including YMCA, OKC Parks and Rec, Boys & Girls Clubs and others, to provide lunch and snacks to students over the extended school breaks.

• Critical need for students attending schools with year-round schedule.

• More than 14,500 meals meals were provided to 1,183 students over school breaks.

• Through a 12 year partnership with USDA and the Oklahoma Department of Education, the Summer Feeding program provided more than 160,000 meals to 4,714 children at 73 summer feeding sites during fiscal year 2014.

• Summer Feeding for rural communities is underwritten by a grant from the Sodexo Foundation.

https://www.youtube.com/watch?v=TnfKQGAqU6Q


Kids Cafe

• 34 Kids Cafe sites provide an afterschool safe haven for at-risk youth where children can receive a meal and get help with homework and life-skills.

• Meals and snacks were provided to 2,600+ children in fiscal year 2014.

• We partner with churches, community centers, housing authorities, Boys and Girls Club

• More fresh fruits and vegetables are made available on a regular basis as we worked to improve the nutritional content of all meals.


0

500

1,000

1,500

2,000

2,500

3,000

FY11 FY12 FY13 FY14

8191,020

2,000

2,653

20 23 35 34

Kids Cafe

Kids Sites



Senior Feeding Programs

• The Regional Food Bank assists with 18 Senior Mobile sites and served about 1,200 seniors a month, providing nearly 14,000 meals during fiscal year 2014.

• There are 28 Senior Home Delivery sites in our service area. Seniors who receive our home delivery sacks get a nutritional supplement that helps them to hold off hunger at the end of the month when money is tight. These sites serve an average of 1,000 seniors a month.


Fresh Food Initiatives

• The Fresh Food Mobile Market provides fresh produce at no cost to recipients in a farmers’ market style setting to 1,000 families at four sites each month.

• Urban Harvest• 1,367 pounds harvested

• 700 Educational tours (403 under age of 18)

• 6,000 seedlings grown and distributed for community gardens

• 10,000 seed packets distributed

• Produce Distribution• Nearly 10 million pounds in FY14; total of nearly 40 million pounds since FY10.

http://www.chowmain.org/department/CommunityInitiatives/UrbanHarvest/Photos/2012/7.2012/uh tomatoes.jpg

http://www.chowmain.org/department/CommunityInitiatives/UrbanHarvest/Photos/2012/7.2012/uh tomatoes.jpg


Fresh Food Mobile Market

• Fresh Food Mobile Market – 8 sites served 11,855 Oklahomans 314,215 pounds of fresh produce.

• Each month, the Fresh Food Mobile Market provides each client an average of 26 pounds of fresh fruits and vegetables.


In fiscal year 2014…

• 1,895 pounds harvested

• 507 Educational tours (403 under age 18)

• 1,600 seedlings grown and distributed for community gardens

• 6,000 seed packets distributed

URBAN HARVEST


Food Resource CentersEight locations open and serving clients: Urban Mission (OKC), City Rescue Mission (OKC), Loaves &

Fishes (Enid), Lawton Food Bank (Lawton), Help, Inc. (Elk City), Moore FRC (Moore, OK), Salvation Army FRC (OKC) and Skyline Urban Ministry FRC (OKC).

Urban Mission Loaves and Fishes City Rescue Mission

HELP, Inc.

Lawton Food Bank

Moore FRCSalvation Army FRC Skyline FRC

Benefits: Client-choice shopping environment; Greater variety of food; Open longer hours –greater accessibility for the working hungry.



Volunteer Engagement

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

FY12 FY13 FY14

134,000

159,839

141,000

43,400 47,203 48,000

Volunteers

Hours Volunteers


Innovation & Collaboration• Volunteers

• Nearly 141,000 hours donated by more than 48,000 community volunteers = savings of nearly $3 million in labor costs

• Hunger 101• Curriculum for Grades 3-12 with activities designed to educate students on

the issue of hunger• Lessons align with Oklahoma Pass Skills and Common Core Standards• Visual aids, worksheets, guest speakers, field trips/tours, student volunteer

activities available

• Griffin Communications• Partnership with News 9 to raise awareness and funds for childhood

hunger• Partnership raising disaster funds in May, 2013

• Beef for Backpacks and Pork for Packs• Church of Jesus Christ of Latter-Day Saints and FFA donating livestock to

produce beef and pork sticks for Food for Kids Program (52 head a year min.)


Innovation & Collaboration, cont.• Feeding America

• Ongoing partnerships and collaborations• OTC, CEO Network, CFO Network, Marketing Pilot, HR

Council, Disaster Response Team

• Extra Helpings• Nutritious complete meal in a box• Nearly 90,000 units distributed in FY14

• FEMA• Member of Oklahoma VOAD; storage and staging area for

emergency supplies and MREs.

• Other/Misc.• Harvesting of Sweet Potatoes• Elementary and Middle Schools• Partner Agencies• Food Resource Centers


How can you help?

regionalfoodbank.org/volunteer


www.facebook.com/regionalfoodbank

www.twitter.com/rfbo

www.youtube.com/regionalfoodbank

How can you help even more?

Like, Share, Tweet, Retweet!


Thank you!



****Extra Misc. Slides****


Hunger in Oklahoma

• More than 656,000 Oklahomans are at risk of going hungry every day.

• 1 in 4 children in Oklahoma struggles with hunger.


Food insecurity is linked to higher rates of obesity, diabetes, hypertension and other chronic diseases.

• Oklahoma ranks near the worst among states in terms of the most severe forms of food insecurity.

• Oklahoma ranks near the bottom on many key health indicators.

Hunger and Health



MEASURE ADULT POPULATIONAFFECTED

Smoking 679,000

Obesity 900,000

Physical Inactivity 904,000

Diabetes 321,000

Hunger and Health


Oklahoma ranked in bottom 10 (including District of Columbia)

Cardiovascular Deaths 48

Physical Inactivity 47

Premature Deaths 46

Cancer Deaths 45

Obesity 44

Poor Mental Health Days 44

Infant Mortality 43

Preventable Hospitalizations 42

Poor Physical Health Days 42

Hunger and Health


FRXESH | a prescription for health.

The Fresh Rx Initiative addresses the effects of food insecurity on poor health outcomes.

• Priority placed on distribution of fresh produce

• Fresh Food Mobile Market

• Nutrition Education

• Healthy Living Pantry Boxes

• Urban Harvest


• Cooking Demonstrations

• Recipes

• Nutrition Classes

Nutrition Education

Healthy Living Pantry Boxes• Food specifically selected for chronic

diseases such as diabetes and hypertension

• Boxes distributed by “prescription” from healthcare professionals


FRXESH | a prescription for health.

Next Steps:

Collaboration with healthcare community–

• Clinical care for food insecure families

• Increased access to healthy food in clinical setting

• Nutrition education

• Research and data collection to measure impact


• Curriculum for Grades 3-12

• Activities designed to educate students on the issue of hunger

• Lessons in line with Oklahoma Pass Skills and Common Core Standards

• Can function as stand-alone lessons

• Visual aids and worksheets provided

• Guest speakers available

• Field trip/tours of Regional Food Bank available

• Student volunteer activities available

• Contact Denice Hurlbut at (405) 600-3143 or [email protected].

• http://www.regionalfoodbank.org/hunger101

Hunger 101

mailto:[email protected]

http://www.regionalfoodbank.org/hunger101



Questions?Thank you for your support!


• Each package provides the equivalent of four meals and is designed to be easily prepared to serve as a complete meal, but may also be combined with additional products, such as hamburger meat, to further enhance the meal.

• Healthy: Extra Helpings has the look of a retail brand, but these dinners are different than most packaged foods. They are nutritious, high fiber, low salt and low sugar.

• Complete: Just add water! Providing Extra Helpings packaged meals ensures that you are providing your client with a nutritious dinner to cook that night without added costs, shopping or stress.

Extra Helpings














Core Value Defined

Vitality is…

1. Having a positive attitude and believing in one team, one goal and one mission.

2. Holding ourselves to the highest standards.

3. Being passionate and enthusiastic about what we do and who we serve.

4. Being willing to laugh and find humor in everyday activities.

5. Anticipating and embracing change.

6. Having physical and intellectual agility, vigor and energy.

Expecting to be better tomorrow than we are today…

Core Value: VITALITY -- the force that drives us forward with energy and enthusiasm.




Core Value: INNOVATION -- the spirit that drives us to pursue and initiate creative solutions.

Core Value Defined

Innovation is…

1. Proactively finding better ways to serve.

2. Encouraging creative solutions through collaboration.

3. Approaching challenges and unmet needs with a fresh perspective and purposeful

thinking.

4. Using knowledge, experience, and intuition to make things better.

5. Thinking ahead - building for the future.

6. Willingness to take calculated risks.


Core Value Defined

Stewardship is…

1. Framing decisions and actions around our core mission.

2. Using resources wisely, efficiently, and for their intended purpose.

3. Providing consistent dependability -- always doing what we say we will do.

4. Nurturing the relationships with those who help us carry out our mission.

5. Recognizing our moral obligation to the people and communities we serve.

6. Maximizing, investing, and putting to good use, our assets.


Core Value: STEWARDSHIP -- the commitment that drives us to care for the mission and resources.



0

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Distribution Pounds

47,827,145Distributed in FY2014


01,000,0002,000,0003,000,0004,000,0005,000,0006,000,0007,000,0008,000,0009,000,000

10,000,000

TEFAP Poundage CSFP PoundageFY2010 8,304,611 390,633

FY2011 9,950,397 1,102,429

FY2012 4,677,704 1,148,103

FY2013 7,295,882 1,019,048

FY2014 5,103,382 1,347,418

PO

UN

DS

USDA – TEFAP/CSFPThe Food Bank has 349 TEFAP and CSFP distribution points in all 53 counties that we serve.


0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

ProduceFY2010 4,031,044

FY2011 5,159,098

FY2012 9,507,970

FY2013 11,544,707

FY2014 9,568,020

4,031,044

5,159,098

9,507,970

11,544,707

9,568,020P

OU

ND

S

Donations - Produce


Operational Metrics – Food Donations

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

FY 2010Actual

FY 2011Actual

FY 2012Actual

FY 2013Actual

FY2014Actual

Local - Total Pounds 15,290,573 17,562,789 24,124,768 30,414,394 27,109,392

Retail Pickup 4,190,154 4,245,038 6,937,776 9,181,102 10,729,718

Meat 1,567,344 1,882,038 1,944,866 2,988,927 2,568,020

Produce 4,031,044 5,159,098 9,507,970 11,544,707 9,851,261

Local - Total Pounds

Retail Pickup

Meat

Produce


Operational Metrics - Turnover

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FY 2010 Actual FY 2011 Actual FY 2012 Actual FY 2013 Actual FY2014 Actual

Overall 7.74 8.72 11.92 7.91 12.00

Dry 5.86 7.09 8.37 5.59 11.28

Frozen 4.44 6.43 10.39 6.60 7.51

Refrigerated 7.89 34.32 61.10 140.36 41.02

Produce 11.86 41.84 94.85 140.51 59.79

Overall

Dry

Frozen

Refrigerated

Produce


0

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1,800,000,000

2,000,000,000

FY12 FY13 FY14

687,066,359

1,268,569,353

1,919,249,899

Media Impressions

51%


Cause Marketing

$49,736

$171,736

$723,741

$1,187,397

$1,312,199

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

FY2010 FY2011 FY2012 FY2013 FY2013

10% Increase


8,444

10,763

13,287

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8,000

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14,000

FY12 FY13 FY14

Facebook Like Us

6,211

7,965

9,468

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2,000

3,000

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FY12 FY13 FY14

Twitter Followers

13

34

71

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FY12 FY13 FY14

Videos Produced

1,531

12,00013,000

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12,000

14,000

FY12 FY13 FY14

Video Views


$7,884,610$9,222,734

$10,000,005 $10,157,157

$380,850

$946,134

$1,162,325$2,172,875

$2,306,174$1,252,817

$0

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$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

$14,000,000

$16,000,000

FY11 FY12 FY13 FY14

Disaster Relief Gifts

Endowment Gifts

Total Capital (Bldg + FRCs)

Operations and Programs

$13,682,949$13,768,604

$10,218,868

$8,316,560

Fundraising Revenue By Campaign: FY11-FY14


$7,884,610

$9,222,734

$10,000,005 $10,157,157

$11,457,157

$0

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000

$12,000,000

$14,000,000

FY11 FY12 FY13 FY14 FY14+GAP

Operations and Programs

17%8% 2%


42%

22%

26%

11%Individuals

Foundations

Corporations

Civic/Religious/Other

FY14 Revenue by Constituent Type


Campaign Update



Tips for Regional Food Bank Presentations


Presentation Tips• Watch a co-worker give a presentation.

• Edit this presentation to fit your needs (remember to follow our Branding Guidelines)

• Share videos from YouTube and photos from Flickr

• Don’t read every word from the slide.

• Finish with a conversation about hunger/how people can help

https://www.flickr.com/photos/regionalfoodbank/sets/


More Tips

• Stand at the front of the room

• Share additional stories from the “Notes” section, or any stories from clients

• Pass out info packets and brochures to the audience (these are in the small room across from Steve Moran’s office)


PRACTICE!

• Go through the presentation a few times before you present.

• Always speak as if you were speaking to a friend, not as if you are reading off of index cards (even if you are).

• If keeping up a lively and personable tone of voice is difficult for you when presenting, do a couple of practice run-throughs.

• If you still can’t get it right and presentations are a big part of your job, take a public speaking course or join Toastmasters.


Videos to Share in Your Presentation • The Working Hungry• About the Regional Food Bank• Stories of Hope – Urban Mission• Summer Feeding• Food for Thought Tour• Hunger 101• Food for Kids• Senior Hunger• Volunteer Registration• YouTube Channel

https://www.youtube.com/watch?v=F3_D37m8EHs

https://www.youtube.com/watch?v=lBzcRnRrOw0&list=UUHe2VPF6vkSIA3iUW3VB2iw

https://www.youtube.com/watch?v=RhokqNOu568&list=UUHe2VPF6vkSIA3iUW3VB2iw

https://www.youtube.com/watch?v=TnfKQGAqU6Q&list=UUHe2VPF6vkSIA3iUW3VB2iw

https://www.youtube.com/watch?v=ng0tQxSzevc&list=UUHe2VPF6vkSIA3iUW3VB2iw&index=7

https://www.youtube.com/watch?v=uypwf6nUEb4&list=UUHe2VPF6vkSIA3iUW3VB2iw

https://www.youtube.com/watch?v=99XrzuEmx58&list=UUHe2VPF6vkSIA3iUW3VB2iw

https://www.youtube.com/watch?v=50VyVfdDffg&list=UUHe2VPF6vkSIA3iUW3VB2iw

https://www.youtube.com/watch?v=0y4hkhnSguc&list=UUHe2VPF6vkSIA3iUW3VB2iw

https://www.youtube.com/playlist?list=UUHe2VPF6vkSIA3iUW3VB2iw


More Marketing Tools

• Visit the Marketing Tools Smartsheet

• If you don’t have access, or have a question, ask Angie or Dawn.

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The Regional Food Bank of Oklahoma Regional Food Bank of Oklahoma •Founded in 1980 •Mission:...

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