The ROI of Social Media

Ichec - October 2011

CONTEXT

http://www.a-g.com/Media-Planning

http://conversations.marketing-partners.com

Monologue

Dialogue

Conversations

http://www.pangaro.com

Listen

Learn

Act

Engage

Adapt

v1.0 v2.0

#AdaptorDie via Briansolis.com

http://iampersona.wordpress.com/

ROI

http://crackthesocialmediacode.com

ROI =(Gain of Investment - Cost of Investment)

Cost of Investment

Measure in the conversation context

Social Media Pocket Guide - Spreadfast

Objectives & Scopemust be defined

Correlation

METRICS

http://www.intersectionconsulting.com

http://www.mdgadvertising.com/

http://www.intersectionconsulting.com

http://www.petercanthony.com

http://blog.init-marketing.fr

The 1 mio € question

THE MATHS

http://www.dragonsearchmarketing.com/online-marketing-strategy/social-media-marketing/social-networking-media-roi-calculator/

TOOLS

theconversationprism.com

How to measure Word-of-Mouth

with technology ?

http://wiki.kenburbary.com/

Cra

wlin

g sp

ectr

um

Pricingformulas

depth of

interactions

exte

nded

limite

d

free expensive

high

low

Manage Content Gather Insight Exchange

YOU publishers bookmarks analytics communication

community image storage data streams projects

blog sounds knowledge communities crowdsourcing

location videos information networks infrastructure

personal data live stream reputation v-office

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

Manage Content Gather Insight Exchange

Google accountFB account

OpenID, Linkedin

TwitterFlavors, CheckThis

Prezly

DeliciousStumbleUpon

Google AnalyticsFB insights

Twittercounter, bit.ly

SkypeSocialcast, Yammer

Flowtown

FB pages/groupsLinkedin

Flickr, PicasaPrezy

EvernoteDropbox

Issuu

RescueTime,BeeboleWakoopa

AddThis, ShareThis

BaseCampZoho projects

Beebole

Blogger, WPPosterous

SoundcloudMySpace

SlideshareKnowledge Plaza

Docstoc

DialogFeedGetsatisfaction

CrowdspringODesk, Mindmeister

GhostBloggers

4squareGowalla

YoutubeVimeo

Dailymotion

StorifyWiki

Netvibes

HootsuiteCoTweetSeesmic

Google AppsZoho

Docs.com

Memolane, DipityWhoopaa

LivestreamuStream

Qik (mobile)

KloutUbervuAttentio

ContactOfficeAcrobat

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

http://jasonchenoweth1.blogspot.com

DIFFUSIONOF MEMES

DIFFUSIONOF MEMES

M

APS TRAFFIC W

EATHER OFFERS

DIRECTIONS AL

ERTS LOCATION

BASED MEDIA

VIDEO INTERACTIVE PERSO

NALIZED TIME-BASED

LI

NK

TO

OUTDOORMEDIA

EVERYWHERE BILLBOARDS

MESSAGES

MO

BILE

HANDHELD

CAMERA VIDEO

PHO

NE

PDA MUSIC PLAYER

B

ROW

SER PORTABLE

NEWSPAPERS

eBO

OK

READERS

MAGAZINES

LAPTOP

VIDEO

GLASSES VOICE M

OBILE

WIRELESS

RECOGNITION PROJECTOR K

EYBOARDS

INTERFACES

HOMENETWORKS

WIRELESS

UPnP

POWERLINE

ETHERNET

COAX

MUSIC SYSTEM

PC

GAM

E CONSOLE TV

DIG

ITAL

VID

EO

RECO

RDER

MEDIACENTER

LONG- FORM

SHOPPIN

G

SIM

ULT

ANEOUS IMMERSIVE IN

TELLIGENT

ATT

ENTION GAMES LIG

HTING

HOME MEDIA

VIDEO WALLPAPER UNIVERSAL

GESTURE

FLAT SCREENS

DIG

ITAL

PICT

URE

INTERFACES

REMOTE RECO

GNITION

FRA

MES

PERSONAL CLOUD

PRECIPITATIONOF PARTICIPATION

LIFESTREAMINGSTORAGE

PHOTOSVIDEO

WORDSRECOMMENDATIONS

PLACESHIFTINGTIMESHIFTING

SEA OF CONTENT COMMENTARYMUSIC NEWSGAMESTV / VIDEO

CONVERSATION

HOME MOBILE

StrategyThought LeadershipSponsored Content www.futureexploration.net/fom08

For diagram explanation, Summit registrationand other Future of Media Resources:

Future of the Media Lifecycle

: : Future of Media : Summit 2008 : :Created for:

Silicon Valley July 14 | linked by video | Sydney July 15

Creative Commons Attribution-Share Alike 3.0 License

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