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The Social Media Funnel

orHow I Met My Customer

Presented by: Alan K’necht

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Social Marketing = A Fire

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HOW DID YOU GET THEM TO THE FIRE?

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The Two Funnels

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Funnel 1: The Quick Score

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Quick Score No Longer Term

Happiness

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One Night Stand Analytics

• Simple tagging of social links• Last click attribution• No long term customer value• Instant gratification• Easy to calculate ROI• No second date

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Love At First Site

• Went for quick score– Got 2nd, 3rd date– Can become a long term relationship

• Need to tag and enter into CRM– Start evaluating lifetime customer

value

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Funnel 2: The Long Term

Relationship

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The Cocktail Party

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The Building of Trust

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The First Date

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Taking It to The Next Level

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The Loyal Customer

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Funnel Attribution

• Each step in the funnel– Has value– Must be given credit towards overall

success– No simple way to track

• Large volume of people across all touch points

– Get a good CRM system

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Reality Check

• Sometimes– Funnel 2 can go from– Cocktail Party to Long Term

Relationship in 1 or 2 steps

• Be prepared to measure it

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Thank You

Alan K’nechtalan@DigitalAlwaysMedia.com

@aknecht

Just type my name into Google