The True Power of Social Media

g r o w y o u r b u s i n e s s

DHIMarch 2013

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Christie Stauning AndersenMsC ITnetseeds

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“Social technologies can disrupt traditional business models. (...) Organizations that fail to invest in understanding social technologies will be at greater risk of having their business model disrupted by social technologies.”

- McKinsey & Company, “The Social Economy” 2012

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Social media are conversations supported by online services

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Some statistics

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Kilde: Nielsen: THE SOCIAL MEDIA REPORT 2012

Nielsen: THE SOCIAL MEDIA REPORT 2012

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Nielsen: THE SOCIAL MEDIA REPORT 2012

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Nielsen: THE SOCIAL MEDIA REPORT 2012

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200 million active users400 million tweets per day

60% login via mobile devices

135 million monthly active users

1 billion monthly active users618 million daily active users

680 million active users via mobile devices

200 million members2,6 million companies have a LinkedIn company page

100 million monthly active users 48, 7 million users

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Socially Aware - Time spent statistics 2012

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70% of businesses worldwide use social media

90% of them saw business benefits- McKinsey & Company, 2012

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The true power of social medialies beneath the surface

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Branding and Marketing

Collaboration

RecruitmentCustomer Service

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Branding and Marketing

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Service not marketing!

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http://blisstree.com/files/2008/10/gift-giving.jpg

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What problem can you help your customers solve?

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From campaigns to always on

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Why do people share content in social media

Why customers love your product/brand

Content that drives business results

Jason Li, Lead Strategist with Global Creative Solutions of Facebook

How to make results: Understand...

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1. To make life easier2. To build relationships3. To help others4. To craft their identity

Why do people share content:

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Inspire me

To make life easier

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Help me learn something new

To make life easier

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Build relationships

1. Give meaningful answers2. Show personality3. Be authentic4. Humour5. Focus on the feelings and

memories the product evokes

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Build relationships

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Build relationships

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1. Be open 2. Ask for feedback3. Give influence

Help others

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Help others

Be open

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Help others

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Identity

Publish content that helps your users to express who they are

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Identity

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Branding and Marketing

Collaboration

RecruitmentCustomer Service

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Branding and Marketing

Collaboration

RecruitmentCustomer Service

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Customer ServiceMarketing

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Kilde: Nielsen: THE SOCIAL MEDIA REPORT 2012

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“1 person doing social care can replace 1-2 people in a call center”

- Jonathan Wichmann, Head of Social Media, Mærsk Line

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Branding and Marketing

Collaboration

RecruitmentCustomer Service

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Branding and Marketing

Collaboration

RecruitmentCustomer Service

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98% of respondents used social media for recruiting in 2012- Bullhorn: North American Staffing and Recruitment Trends Report, 2013

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Bullhorn: North American Staffing and Recruitment Trends Report, 2013

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The true power of social media

Collaboration

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20-25% productivity raise for knowledge workers- McKinsey & Company, 2012

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Is what knowledge workers spent on writing e-mails, searching for information and collaborating internally

28 hours each week

- McKinsey & Company, 2012

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Management innovations

Internal cooperation and communication tools

- McKinsey & Company, 2012

Inspiration not rules

A compelling purpose

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“We get more status out of sharing knowledge than protecting it”

- Jonathan Wichmann, Head of Social Media, Mærsk Line

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Risks?

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"Data will be the basis of competitive advantage for every company, every industry for the next decade. It's going to drive IT."

- Chief Executive Virginia Rometty, IBM, february 2013

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http://www.simplyzesty.com/

Where should you post your status?

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Thank You!

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http://netseeds.dk

g r o w y o u r b u s i n e s s

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Bullhorn: “North American Staffing and Recruiting Trends Report 2013”, February 2013Li, Jason: “Facebook Brand Pages: Rules of Engagement”, HootSuite University, http://learn.hootsuite.com/webinar/facebook-brand-pages?submissionGuid=8295a4aa-bd90-4909-8bf3-d8d8c22e8576McKinsey & Company: “The Social Economy: Unlocking value and productivity through social technologies”, July 2012Nielsen: “State of the Media: The Social Media Report 2012”, April 2012, http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media-report-2012.htmlhttp://blogs.wsj.com/digits/2012/12/06/google-announces-135-million-users-debuts-instagram-competitor/ http://gigaom.com/2013/01/17/whos-winning-the-race-in-social-media-monthly-active-users-by-the-numbers-chart/ http://www.slideshare.net/dynamIt/5-digital-trends-for-2013-dynamithttp://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/http://www.euroinvestor.dk/nyheder/2013/02/28/ibm-sets-higher-bar-for-revenue-from-big-data/12229457http://new.livestream.com/smwcopenhagen/events/1885537 “Next Step for Mærsk Line” Video from Social Media Week Copenhagen 2013

Pictures:http://morethanpuppets.files.wordpress.com/2012/05/listen.jpghttp://upload.wikimedia.org/wikipedia/commons/3/33/Hbo_monitoring.jpghttp://3.bp.blogspot.com/-icriY5kDwtg/TlRJyEy4YLI/AAAAAAAAKR8/xMEat3BVdWA/s1600/tip_of_the_iceberg.jpghttp://distractedenterprise.com/wp-content/uploads/2011/03/information-overload-harmon_thumb1.jpghttp://www.mindwerx.com/files/imagecache/node-view/Wordle_Information_Overload_Stress.JPGhttp://shawetmooc.files.wordpress.com/2013/01/info-overload.pnghttp://www.beproductivetoday.com/wp-content/uploads/2012/08/productivity.jpghttp://www.accolade-corporate-events.com/team-building-blog/wp-content/productivity.jpghttp://franciseherrera.com/wp-content/uploads/2012/07/productivity-button.jpghttp://www.volvoce.com/SiteCollectionImages/VCE/Pictures%20and%20Videos/VCE%20Corporate/iStock_000005415621Medium.jpghttp://techpinions.com/wp-content/uploads/2012/01/chapter_innovation_bob.jpghttp://alidavies.com/wp-content/uploads/2010/03/Taking-a-Risk.jpghttp://epspark.com/images/800/facebook-time.jpghttp://i3.kym-cdn.com/photos/images/original/000/249/984/85e.jpghttp://www.troll.me/images/biff/thread-forecast-shitstorm.jpghttp://socialmedia.universum.de/wp-content/uploads/Fotolia_43318193_S_%C2%A9-bluedesign.jpghttp://i0.kym-cdn.com/photos/images/newsfeed/000/249/976/09c.jpghttp://www.cleanmychapelhillhouse.com/wp-content/uploads/misinformation.jpghttp://www.thinkswissny.org/genevemeetsnewyork/wp-content/uploads/Internet_Censorship1.jpghttp://3.bp.blogspot.com/-cLokXLWruPQ/TyaYwhqTP9I/AAAAAAAAEWE/Igao8w4eyhw/s1600/twitter-is-censored-2.pnghttp://cs317118.userapi.com/v317118305/6caa/nNi-wPOnI1g.jpghttp://i.i.com.com/cnwk.1d/i/tim/2012/01/18/lam.pnghttp://elainefogel.net/wp-content/uploads/2011/12/Guy-with-signs-getting-attention.jpghttp://cdn.10dailythings.com/images/2010/08/problem-solved.jpghttp://thumbnails.visually.netdna-cdn.com/data-never-sleeps_502918ef011f6_w594.jpghttp://farm4.staticflickr.com/3209/2322476325_a7f162bb72_z.jpg?zz=1http://www.factpile.com/wp-content/uploads/2010/04/teamwork.jpghttp://i.imgur.com/tY4rsoU.jpghttp://philmckinney.com/wp/wp-content/uploads/2012/06/speech_bubble_reviews_noBackground.jpghttp://vesselhead.com/wp-content/uploads/2012/12/Big-Data.jpghttp://funstuffcafe.com/img/funny-images/stepaway/stepaway04.jpg

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