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THE YOUTH AND THE MEDIATHE YOUTH AND THE MEDIARegional practices, empirical results Regional practices, empirical results from Szeklerland, Romaniafrom Szeklerland, Romania
Biró A. Zoltán – Gergely Orsolya – Ozsváth Berényi HajnalSapientia University, Department of Social Sciences
Budapest, 25-26 September, 2012.
Complex research program in the Szeklerland region: The effects of media on children and youth.
Sapientia University, Csíkszereda, inspired and supported by the International Children's Safety Service (Nemzetközi Gyermekmentő Szolgálat)
• earlier researches: occasional, small-scaled, not connected
• conference in Csíkszereda (Sapientia University, International Children's Safety Service) The effects of media on children and youth
The objectives of our program:The objectives of our program:
Facilitating researches (survey, the first empirical data collection was already made).
Completing the survey with small-scaled, thematic part-analyses
Developing a network of specialists dealing with this subject
Consultations with the local actors about the results
Increasing the positive effects
Szeklerland region – some characteristicsSzeklerland region – some characteristics
Rural region, with small-townsAfter 1989: significant deficit in
modernizationA phase-lag in the development of the IT
sectorReluctance from the part of the institutions
(school, offices) and the middle age groupsThe absence of informationThe dominant strategy is individual learning,
adaptation
Main questions:Main questions:
Decreasing role of the family and school, increasing role of IT equipment, contents How would this work in Szeklerland?
In rural regions, children and teenagers are more “unprotected” against the effects of media
In rural regions, children and teenagers are able to utilize the possibilities offered by the media in a lower level
First phase of our program: complex survey, First phase of our program: complex survey, first time in this topic in the Szeklerland regionfirst time in this topic in the Szeklerland region The research group was organized in October, 2011. The research method, the questionnaire were based on the
researches of the International Children's Safety Service (Nemzetközi Gyermekmentő Szolgálat)
The survey was conducted between 26 March – 7 April 2012 Students from the Sapientia University, Department of Social
Sciences took part in the research . We asked children and teenagers from 7th and 11th grade (13-14 and
17-18 years old) from this region A research analysis was completed, further analyses are planned Research stuff: Biró A. Zoltán Gergely Orsolya Kiss Adél Ozsváth Berényi Hajnal
We were contacting 63 schools There were asked 2122 pupils
From 7th grade: 1088 pupilFrom 11th grade: 1034 pupil
The questionnaire contained 49 questions A lot of topics were included in the
questionnaire: Internet – usage, knowledge, practice, PC-knowledge, social websites, TV, free time spending, the role of parents and family in media usage
About the researchAbout the research::
+ The teachers were willing to
help The pupil were open,
curious and helpful The survey was realized in a
very short period of time We met a large interest, in a
lot of levels: teachers, school management, pupils, parents
Almost everybody was very interested in our findings and research results
- Some parts of the database
are incomplete due to the self-fill-in questionnaire
How many time do you spend, on a regular week-How many time do you spend, on a regular week-day, with…day, with…
Rank of activities – according to their means 7th grade 11th grade1 Using the Internet Using the Internet2 Watching TV Listening to music3 Learning Watching TV4 Listening to music Speaking on mobile phone5 Speaking on mobile phone Learning
6 Watching video/DVDUsing the calculator (but not the Internet)
7
Using the calculator (but not the Internet) Watching video/DVD
8 Reading Reading9 Listening to radio Listening to radio
14 20.5 46.3 18.2 1
38.5 28.2 19.8 12.4 1.1
16.4 43.4 31.6 7.7 0.9
21.2 43.1 26.5 7.5 1.7
39 28.2 20.5 11 1.3
17.6 19.7 33.1 28.7 0.9
18.1 24.1 31.1 25.4 1.3
4 6.3 26.2 62 1.5
5.2 6.4 19.2 66.8 2.4
53.2 22.4 11.7 11.5 1.2
3.6 3 11.2 80 2.2
16.3 23.8 37.9 21.1 0.9
16.3 20.5 34.3 27.2 1.7
Chat
Info keresés (isk.)
Info keresés (más)
Zene, f ilm, szoftver
Blog írás
Blog olvasás
Vásárlás
Pornográfia
Közösségi old.
Társkereső
Játék (egyedül)
Játék (mással)
Ha internetezel, milyen gyakran csinálod az alábbiakat?
nagyon gyakran gyakran néha soha nincs válasz
Activities on the Internet
Has its own profile(%)
Facebook 93,5Iwiw 37Private blog 16,1My VIP 11,5Twitter 11,9My Space 10,3
Social network
Except for making phone-calls, what are you using your mobile phone for?
Except for making phone-calls, what are you using your mobile phone for?Except for making phone-calls, what are you using your mobile phone for?
When watching TV, how often are you watching the following programs?
Useful Interesting
RTL Klub 7,93 RTL Klub 8,64
TV2 6,78 TV2 7,41DUNA TV 5,17 DUNA TV 4,36
HÍR TV 5,07 Pro TV 4,28
Pro TV 5,02 HÍR TV 4,06
M1 4,49 M1 3,98
M2 4,35MTV Romania 3,90
MTV Romania 3,78 M2 3,83Prima TV 3,53 Prima TV 3,28
Antena TV 3,38 Antena TV 3,10
Acasă TV 3,03 Acasă TV 2,94
The rank of TV channels
First mark (Total: 1986)
ChannelNo. of marks % of marks
RTL Klub 1016 51,16
TV2 179 9,01Discovery Channel 145 7,30
Film+ 139 7,00
Digi Sport 105 5,29
Viasat 61 3,07
Favourite TV channels – frequency of marks
Thank you for your attention!