| Date post: | 11-Apr-2017 |
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Theodore SprinkWeb Profile
Please Play Slide Show EXECUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME CONTACT
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
EXECUTIVE PROFILEEXECUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME CONTACT
• As a Fortune 500 trained and experienced marketing executive, I established the advisory firm Integrated Growth Strategies to create client marketing plans to drive sales, cultivate partnerships, enhance brand equity and increase market share.
• My focus is creating client unique value, differentiation and competitive advantages to engage, capture and retain customers.
• I am a good listener, innovative thinker, skilled collaborator and insightful communicator; utilizing a collaborative and persuasive "consultive" manner.
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
ACHIEVEMENTS• EXECUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME
CONTACT
. CORE COM
CORE COMPENTCIES:
1. STRATEGIC PLANNING
• Determine Stakeholder Goals• Integrate Vision, Mission, Goals and Objectives• Evaluate Current Marketing, Business and Operational Functions• Examine Organizational Structure and Work Flow• Analyze Competitive, Economic, Social and Political Factors• SWOT Analysis, SEO, KPIs and Predictive Analytics• Capital Needs, Cost Control and Budgeting• Pitch Decks; Client Targeting, Capture & Retention Strategies
Work product, published articles, white papers, testimonials and reference letters can be viewed at www.tsprink and Theodore Sprink LinkedIn
ACHIEMENTS
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
CORE COMPETENCIES
2. GROWTH INITIATIVES
• Direct and Intermediary Sales Channels• Positioning and Re-Purposing• Branding and New Product Launch• Design, Content and Imagery of Collateral Materials• Diversification Strategies in Targeted Verticals • Sales Team Trained as Subject Matter Experts
ACHIEVEMENTSCORE COMPETENCIES
3. IMPLEMENTATION-
• Social Media Marketing and Video Strategies• Lead Generation and Prioritization • Across-the-Platform Messaging; - Public Relations and Media Channels• Customer Service Efficiency; CRM Action Plans and Timelines• Vendors Cultivated as Sales Partners• Business Partnership and Affinity Marketing Initiatives• Road Shows, Webinars, Sponsorships, Town Halls, Hosted Events• Private Labeling, Licensing and Naming Rights • Articles for Publication, White Papers, Newsletters and Press Releases
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
SUCCESS STORIESEXECUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME CONTACT
• Original strategist in the development, national introduction and management of new risk management products, services and processes that mitigate risk, enhance credit quality and protect regulatory capital for financial institutions, private equity and investors
• Directed implementation strategies and client presentations; utilizing consultive and educational sales themes serving
commercial banks, private equity, rating agencies, regulators and institutional investors generating $150 Million in professional fees related to $495 Billion in client transactions during a 10-year timeframe.
• Led 450 educational and consultive sales presentations, webinars, workshops and roundtables to audiences from 20 to 200 attendees
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
SUCCESS STORIES • Created digital market strategies designed technical brochures, promotional materials,
direct-mail pieces, webinars, press releases, e-brochures, power points, educational materials, white papers, published articles, training materials, town halls, workshops and special events.
• Planned and managed multiple-channel marketing campaigns utilizing direct sales, COI intermediaries, brokers, affiliated agents, branch networks, strategic partners and trade associations. Hired, trained and manage national sales force.
• Developed a distribution network of 45 broker/agents in 25 states targeting commercial lenders and investors
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
EXECUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME CONTACT
SUCCESS STORIES
• Challenge: Difficulty establishing "points-of-sale" in targeted zip codes • Action/Result: Strategic partnerships and intermediary networks grew sales 50%
• Challenge: Market for core products saturated, with competitive downward pressure on pricing
• Action/Result: Re-purposed to customers, utilizing new distribution channels, increasing GPM 15%
• Challenge: Difficulty in capturing targeted Fortune 250 business clients• Action/Result: Re-positioned sales focus to Fortune 500-1,000; increasing sales 25%
EXECUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME CONTACT
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
SUCCESS STORIES• Challenge: Concentration of too-few customers in too-few market segments Action/Result: Implemented diversification to five new Verticals, broadening sales targets 250% • Challenge: Poor "bundling" by individual divisions; each lacking cohesive brand identity• Action/Result: Initiated cross-selling "Family of Companies" , increased touches 125% • Challenge: Direct sales efforts yielding weak results, excessive COGS • Action/Result: Supported direct sales with intermediary partners, capturing end-users, saving 25ction/Result%
• Challenge: Vendor relationships were costly supply side "retail" arrangements • Action/Result: Co-branding converted vendors to partners, reducing costs 15%
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
WORK HISTORY • EXECUUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME CONTACT
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
Integrated Growth Strategies:, Managing Director Develop marketing plans to drive sales, cultivate partnerships, enhance brand equity and increase market share. Create unique value, differentiation and competitive advantages to engage, capture and retain customers.
Performed 500 C-level sales presentations and established 250 strategic partnerships resulting in $150 Million in new revenue related to $495 Billion in client financial transaction. Fidelity National Financial, Senior Vice President Planned and managed multiple-branded marketing campaigns utilizing direct sales, intermediaries, brokers, agents, branch networks, strategic partners, licensees and trade associations. Recruited, trained and managed cross-functional sales teams.
Managed sales, operations, budget, work flow. Communicated trends, industry best practices, forecasting, competitive issues and "buyer and investor habits".
Designed digital marketing strategies, content and imagery of all product information, technical brochures, promotional materials, direct-mail pieces, web sites, internet based communications, press releases, e-brochures, power points, educational materials, white papers, published articles, training materials, launch programs, conferences and special events.
WORK HISTORY• First American Financial Corporation, Division CEO
• Developed new products, services and processes. Directed all forms of business planning, organizational strategies, financial reporting and regulatory filings. Designed operational work flow and all internal policies & procedures.
• Created and implemented all marketing strategies and sales initiatives. Negotiated sales distribution network of 150 company, partnership, agency, broker and licensee offices in 25 targeted states.
• Led 250 "direct" sales presentations to end-users (lender, private equity and investors) and expanded the use of "intermediary" (law firms and financial advisors) sales channels.
• Crafted all benefit-driven branding, promotional and educational collateral materials, brochures, flyers, published articles, white papers, websites, advertising and electronic media strategies. Recruited, hired, trained and placed new hires in their most effective roles in the firm's targeted geographic location
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
EDUCATION• Bachelor of Science Degree• San Diego State University• Marketing Degree, School of Business Administration
BOARD OF DIRECTORS EXPERIENCE• Advisory board Member of the Commercial Finance Association’s Education
Committee• Advisory Member of CFA Government Relations and Advocacy Committees• Member of the Baylor University Student Life Advisory Board• Founding board Member of the California Bankruptcy Forum
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
EDUCATION• AFFILIATIONS• American Bankers Association Strategy Consulting Network• American Marketing Association Marketing Consulting Association• CMO Executive Association Leadership Think Tank• Chief Marketing Association Media & Marketing Professionals• eMarketing Association Innovative Marketing Network• Marketing Profs Harvard Business Review• Association of Corporate Growth Executive Suite• Commercial Finance Association Marketing Pros• American Land Title Association Consultants Network• Gerson Lehrman Group Consulting Forbes Leadership• Stewart Cooper & Coon Channel Sales Experts• Arizona Professional Network Sales & Marketing Alignment• Eliances - Where Entrepreneur Align Business Development Management & Writing• Arizona Professional Network B2B Marketing• Phoenix Business Networkers Senior Executive Exchange• Networking Phoenix Business Connection• San Diego State University, Mentor Program Alignable Business Network• Baylor University Business Marketing and Advertising• Pepperdine University udge, Business Plan Competition, National Finals
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
RESUME• EXECUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME
CONTACT
Theodore H. Sprink
P. O. Box 1256 Scottsdale, Arizona 85252 [email protected] www.tsprink.com Theodore Sprink LinkedIn 760-604-0277
Marketing Professional and Business Strategist Resume can be viewed at www.LinkedIn.com/in/TheodoreSprink
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
CONTACT• EXECUTIVE PROFILE ACHIEVEMENTS SUCCESS STORIES WORK HISTORY EDUCATION RESUME
CONTACT
Theodore H. Sprink
P. O. Box 1256 Scottsdale, Arizona, 85252 [email protected] www.tsprink.com Theodore Sprink LinkedIn 760-604-0277
Integrated Growth Strategies
P. O. Box 1256 Scottsdale, Arizona 85252 www.IntegratedGrowthStrategies.com
Theodore Sprink, Managing Director
760-604-0277
Sample work product, published articles, white papers, testimonials and reference letters can be viewed at www.tprink.com and Theodore Sprink LinkedIn
