Thesis Fiction—Patagonia

Thesis Fiction

Benjamin Gadbaw04.19.2011

SVA IxD Thesis PrepLiz Danzico

Thursday, April 5, 12



Hi, my name’s Yvon Chounard












rugby shirts1969

pile1975

polypropylene1980

Synchilla1981

Capilene1984

product development






“Choose your corner, pick away at it carefully, intensely and to the best of your ability and that way you might change the world.”

- Charles Eames


There are two types of creativity: the creativity of making zero to one, and the creativity of making one to 1,000.

- Kazuhiko Nishi


http://www.fastcodesign.com/1663558/beyond-design-thinking




http://michaelryap.tumblr.com/post/4406262804/crashandburn




http://www.youtube.com/watch?v=D18Jyl-aWIY








“Works of high and often complex quality arouse our curiosity as to how they came about and so we are moved to investigate and perhaps to emulate the create process. It is usually a mix of many things such as physical methods, i.e. drawing, model building, investment inmaterial, craft and technology. It may involve field research, personal reflection, brainstorming, scholarship, interaction with users, colleagues and certainly clients. Any or all of these factors will differ greatly from person to person in weight and sequence—we often hope that by working in original ways we may better beget original results. Certainly, as I urge you to “use design to design” I would influence your process. But none of this is an end in itself! Too often we find designers, architects, and design students pointing to process not as an insight to or basis for the excellence of work, but as an alternative to it. While the quality of the search is essential, it is significant only as manifest in the result and creditable only there.”

source: http://interactive.usc.edu/membersmedia/sfisher/stanford%20design%20mastersthesis.pdf


http://interactive.usc.edu/membersmedia/sfisher/stanford%20design%20mastersthesis.pdf


inspired to commit to it; time, energy, soul.

aware of the group’s excitement with your intent.

anxious to move.

genuinely proud of it rather than defensive about it.

you will know that you have come up with a great thesis idea when you are:

source: http://interactive.usc.edu/membersmedia/sfisher/stanford%20design%20mastersthesis.pdf




le fin


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Thesis Fiction—Patagonia

Design