TIBCO NOW 2016

Citibank NA (APAC)

Himanshu ShrivastavaDirector, CitiApplications Director, Global Product Development, Global Consumer Technology

• The financial services industryhas advantages:

– Established franchises & customerbase with brand recognition

– Trust of the regulators

– Institutional knowledge of the markets /products / processes

– Established discipline, with back-officeand infrastructure to supportbusinesses at scale

• Traditionally innovative withtechnology driven products &services

• Now need organizational will tothrive in this new world order

Our Foundation

2

Our Opportunity

• Change the way we viewbusiness cases:

– Total addressable market, nottraditional market size

– > 3B people have mobilephones, only 2B have bankaccounts

– Mobile first

• Organizational Culture –‘Intrapreneurship’ &Innovation

• Technology Re-alignment• Open up and be part of the

Fintech ecosystem 3

“Radical Digitization”

Objectives and Themes

4 MM.DD.YY

Presentation Title

Current State

• Applications are forced to be UI driven, not UX driven

• 60-70% processing runs on legacy applications

• Scaling up functions requires time and investments

• Scaling up by scaling out requires a phased approach (>20 years of IP builton legacy applications)

Self Service

Branch and Call Center

Enterprise Data Warehouse(EDW)

Middleware and Switches

Bank

Assisted Service

Cards Wealth

DistributedChannels

Messaging

Core ProductProcessing

Decision

Envisioned Target State

Federated &Configurable UX

Sphere ofInnovation &Investment

Applications to bescaled up by scaling

out

Remarkable UXP

Sales Acquisition Servicing Payments Investments Collections

Transaction Processor

Cards Bank Wealth

EnterpriseCustomer

EnterpriseProducts

EnterprisePricing

SocialProfile

CustomerCorrespondence

Sales &Marketing

Payments &Remittances

FinancialPlanning

MF & SBAuthenti-

cationInsurance

WalletServices

Collections Doc Mgmt

Fraud &Risk

Big Data &

Warehouse

Deposits&

Liability

Cards &Unsecured

loans

Journey Enabler

Technology and Cloud Adoption

UX platform:• Identify optional UX platform• Backbase and Avoka are example

of purpose driven UX• Must be cloud ready

Journey Enablers:• Micro applications expose micro-

services to be consumed by UXP• Build or buy

Legacy Transaction Processors• Migrate legacy capabilities into

journey enablers• Modernize legacy applications by

exposing microservices from Z/OS

Use Case

RemarkableCredit

Experience

9

RCE Objective – Redefine Digital Sales Process

1. Customer authentication topull bureau

2. Customer dedupe3. Negative check4. File check5. Credit assessment

Asynchronous Processes

New streamlined digitalprocess

Internet/Mobile1. Customer Authentication to pull bureau2. Customer dedupe3. Negative check4. File check5. Credit assessment

ü <12 min to finish applicationü Eliminated TM participationü Credit fulfillment streamlined

10

Remarkable Credit Experience—The User JourneyEnablers

ü Instantdecisions foromni-channelexperience

ü Cross sellopportunitiesbased ondecision engine

ü Customersave / retrieveacrosschannels

ü Enabling branchsales tools andreal timecustomercommunications

11

Remarkable Credit Experience—The User JourneyEnablers

ü Knowledgebased device /IDauthentication

ü Document uploadwith opticalcharacterrecognition,digital registration

ü Applicationcreation andprocessing; backoffice integration

ü Existing customeridentification, datapre-population

12

Embedding Innovation Responsive Web Design: One build for multiple devices

Nudging to NextGen: Transitioning Business Services to APIs

14 Common Business Services ACQUISITIONS DOMAIN SERVICE PALLETTE

DIRECT SALES/ BRANCHCUSTOMER SELF SERVICE

API Gateway

Platform Security Gateway

ü Responsive webdesign

ü Use of businessservices

ü Design isolation

ü Co-location of keybusiness, techresources

ü Foundationalcapabilities

Outcomes & Recommendations

Positive Business Outcomes

ü Reduced time from concept to build from 8-12 monthsdown to 2-3 months

ü Achieved incremental value sooner with architectureflexibility

ü Avoiding risk to the larger programs

ü Improved credit onboarding experience with 14reusable services that connect 20+ back-end systems

Recommendations

ü Be mindful of project scope size and delivery

ü Be able to bring on external tech solutions (like OCR)in a rapid fashion

ü Ensure end to end processes and duration requiredfor each step are carefully calculated

14

The Recipe

• Skilled• Committed• Adaptable• Empowered• Driven

• Cloud native• Digital enabled• Loosely

coupled• Modular• Scalable

• Agile• DevOps• Test-driven

development• Automated build /

deploy