TN Indonesia:
Connected to Social Media Intan Anggraeni, Marketing Communicaton Manager
Adhysta Prahaswari, Marketing Communication Officer
2 November 2015
Agenda
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How do we use it?
Best Practice
Result
Experience
Quotes
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Social Media Characteristics in Indonesia
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Social Media Objective
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Our Social Media
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• Update current followers : 2,181 • What we share?
• Daily quotes • Advertorial • Technical Article • General Information
• Campaign - Society • Short Essay Competition
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Internal Viral Marketing is needed
Internal campaign is a must
1000 likes
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World Milk Day
Best Practice
• Facebook planning • Facebook paid advertising
• Competition and campaign • Work together with media – since they also have
social media • Work with ghost writer – annual content
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Facebook Planning
Articles/Tips/Issues
Mon Tue Wed
Ask the Expert
Thu
• Review The Expert Day • Campaign (Did you
know?)
Fri
Supporting Content
Sat & Sun
Weekend Greeting
C.A.R.E Program
CARE (Customer Assistance on Resource Excellence)
objective is to give contribution on Indonesia
livestock development through nutrition balance.
By joining this program, customer will be eligible:
1. Get update information about feed raw material
price and scientific information regularly through
Trouw Market and Trouw Add Science
2. Invited to scientific events regarding livestock
nutrition
3. How to best utilize your feed ingredient through
MasterLab Asia. Start plan to support regular
RING TEST service from MasterLab global for our
Top Clients labs
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Eggducation
• It is part of our community involvement with Industry Association and Government
• Distributed Eggducation booklet to the local community
• We also give some educational information via edugames to the community
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Quotes
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Celebration
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Event Reminder
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Articles/Issues
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Trouw Add Science External Technical Newsletter
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Grand Opening Pasuruan Plant - Corporate
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Maxcare Launch – Products and Services
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Egg and Chicken Festival 2015 - Community
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Facebook Paid Advertising
• Page Post Engagement • Your selected post will appear
• Chose your demographics and audience • Budget • Timeline
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Facebook Paid Advertising
• Page Likes To promote your facebook page
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Facebook Paid Advertising
• Clicks to Website To promote your website, the posting will connecting with your website address
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1st Campaign – Example
• Website click : 172
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Click to Website ( 9 Jun- 16 Jun)
Essay Competition
• Egg and Chicken Festival 2015
• University Students • Theme:
Increasing community awareness for chicken and egg consumption
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Selfie Competition
• Make some competition that you can also promote your facebook page
• What we have done:
• Indolivestock 2014 • Selfie • Like our fanpage
• Egg and Chicken Festival 2014 • Photobooth • Like picture and our
fanpage
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Experience
• Step away from the comfort zone on creating regular updates
• Prepare – prepare – prepare Well prepare content is important
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• Create more activities that will involve our community
• Farmers
• Animal industry partners
• University students
In the plan …
1. Video ● Tips and Tricks based on Eggducation book
● Animation
2. WeChat sales
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Summary
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Thank you