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Top Trends 2010

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  • 1. Mega Trends & Counter Trends: How to Rock Your WorldAugust 2010 Catch the Wave

2. Our mission today Define and describe mega trends and counter trends that influence your markets.Understand how todays trends affect how your markets respond to your messagingLearn how to get an edge in creating marketing plans and advertising campaigns with impact 2 3. Definition Fads Fleeting, in the moment Louboutin skin cage pumps or Kors gladiator flats? Trends Individualism is established Flavors, sounds, styles that appeal to the me inside Retro-looking automobiles 60s clothing3 4. Mega Trends Aging population Immigration and diversity Population growth Suburban sprawl Megatrend: large, social, economic, political, environmentalor technological change that is slow to form. Influences widerange of activities, processes, perceptions, possibly fordecades4 5. Megatrends and TrendsMegatrend: Aging populationTrends:Buying habits, elder care, healthcare, workforce gaps when baby boomers retire Megatrend: AssimilationTrends:Shift from acculturation to maintaining ethnic identities Megatrend: Redefinition of family and role of familyTrends:Single-headed HHs, unmarried couples, home schooling 5 6. Behavioral Mega Trends Smart products Smart kids* Time compression Libra effect 6 7. Where kids can do what they Wannado..250 waysArt Academy Movie production State Farm Bank Circus training Storytelling Flight simulators Broadway theater Pizza chef school City courthouse Publix supermarket Coffeehouse (adults) 7 8. Global Consumer Trends Age complexity Gender complexity Life stage complexity Income complexity Sensory experiences* Connectivity Individualism Less is more 8 9. Travel Anywhere.(Be One with the World) 9 10. Consumer Trend #1: Business as Unusual 10 11. Consumer Trend #2: Urbany 11 12. Subtrend: Urban Pride 12 13. Consumer Trend #3: Real-time ReviewsLive reviews from aboard the maiden flight of BAs new all-business service between LondonCity and JFK 13 14. Innovative Marketing Trends Tools Leveraging offline & online connections Green & grey Co-creation (ideation & products) CGA (consumer generated advg) Buzz tracking New value marketing Crowd sourcing (open call)*14 15. Consumer Trend #4: [F]luxury 15 16. Old Brands are Fresh 16 17. 17 18. Counter Trends Trend Life is good Counter Trend Trust no one Trend Eat healthy Counter Trend Eat like a king18 19. Consumer Trend #9: Profile Myning 19 20. Consumer Trend #10: Maturialism 20 21. Trends in How We Work Outsourcing / collaboration 24/7 culture Authenticity 21 22. Authenticity Outsourcing / collaboration 24/7 culture Authenticity 22 23. Trends in How We Work Outsourcing / collaboration 24/7 culture Authenticity Spirituality in the workplace The third place 23 24. The Third Place Def: A place other thanhome or work where aperson can go to relaxand feel part of thecommunity Comfortable placewhere its easy to enterconversation Are your clients creatingthis for their customers? Are you creating this foryour employeesyourclients? 24 25. B-to-B Marketing TrendsDefine customer needs / REAL VALUE Lead charge / process for ORGANIC GROWTH Better UNDERSTANDING/ TOOLS for MANAGING VALUE Generate better B-to-B marketing / METRICS ROI SPEED NEW OFFERINGS / HIT RATE De-commoditization Bring full strategic impact of marketing to THE C-SUITEISBM Trends 2010 Study 25 26. 26 27. What do do? Consumer centric immerse yourself in their lives Think small be a brand evangelist word of mouth,limited run makes it exclusive Keep your edge stay fresh, on trend, cool curiosity Tap in to pop culture celebs are trendsetters Free agents empowered by tech like niche brands likeLG, changing brand loyalty all about NOW Brand personality live relationship with customer stand for something 27 28. Want to Keep Up with Marketing Trends? tenbyten.orgCollects pictures and words every hour with headlines of whats happening right now. Interactive presentation of the pictures and words that define the time. news.agendainc.comA blog about pop culture and brand strategy. blogpulse.com An automated trend discovery system for blogs. thecoolhunter.net Roaming the globe so youre in the know. dailycandy.comThe latest trendy items by city. Updated daily with features on new products, services, restaurants, more. flavorpill.comPublisher of filtered cultural information, distributed in a series of graphical email magazines. google.com/trends/hottrends A fascinating look at the top search terms, by category. Whats on other peoples minds? iconoculture.comTranslates emerging trends and consumer insights across product categories, lifestyle segments, and demographic groups. influxinsights.comArticles about emerging trends. marumushi.com/apps/newsmA visual snapshot of world news. ap/newsmap.cfm psfk.comA blog dedicated to interesting cultural trends and tidbits. splendora.com A fashion and style site with city guides, weekly forecasts, articles, and more. springwise.comNew business ideas from around the world. transculturalism.comFocused on cross-cultural interests including identity and the modern quest for belonging. trendcentral.comBite-sized insights into global consumer trends. trendhunter.com A magazine dedicated to finding whats cool before anybody else. trendwatching.com Most visited source for information on consumer trends. Taps over 6,000 trend-spotters to identify emerging trends. urbanpioneerproject.com A global social anthropology eliciting the aid of urban volunteers. utne.comReprints the best articles from over 2,000 alternative media sources to collect the latest ideas and trends emerging in our culture. Source: GetFutureThink.com28 29. Life Philosophy: Keep the Shiny Side Up!Contact me at [email protected] or on Facebook or LinkedInBlog: [email protected] 29

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