Toronto Session - Tagga Mobile

8/6/2019 Toronto Session - Tagga Mobile

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Agenda

! Mobiles Growth why you are here! Hot Items in Mobile!

Case Studies! The Tagga Platform! Whats the ROI?! Tying it all together

we take you mobile.ALL RIGHTS RESERVED. TAGGA MEDIA INC.


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What is Mobile Marketing?

! Not about APPS, or WAPs, or SMS or MMS! Its about 3 things:

! Identity! Location! Communication



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Why Marketers Care about Mobile

! More mobile subscribers than TV and Internetcombined

! It offers unparalleled reach to your targetaudience

! Access to measurement across media channels! On-the-spot user engagement no more waiting! Targetingconsumers has never been easier



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Mobile Media Spans Your Day

From the time you wake up in the morning to the time you go to

sleep, your mobile device is always with you. Youre constantly

accessing diff

erent media throughout the day and your mobile isthe one device that ties them all together.



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Here are some statistics for those who dontrealize that mobile is already here in a big way.


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Consumers Mobile Usage is HugeSMS MOBILE WEB APPS

70%OR MORE

of people in age

categoriesbetween 18-54

use textmessaging.

34%of US mobileusers access

the mobile web.

TRIPLEDIGITGROWTH

rate in usage.

(Pew Research Center)

(eMarketer)

(Quantcast)

Average number ofapps per handset type:

BLACKBERRY:10

PALM:14WINDOWS:14

ANDROID: 22

37 APPSiPHONE:

(Nielson)


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Consumers Mobile Usage is Huge

MOBILE COUPONS MOBILE COMMERCE MOBILE ADS

52%Of 1000 smart phone

users surveyed

(JiWire)

claim they haveacted on anadvertisements inan app and 18%

have made apurchase directly.

Projected mobilecommerce

transactions foreBay in 2010 are

$1.58 billion

PayPal transactionsincreased 6 timesto $141 million in

2009.

(Mobile Commerce Daily)

(PayPal)

Greater than 10xuser growth in2010 with triple

digit increases in

2011 & 2012 inNorth America.

(Yankee Group)


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Mobile Media Usage

0

10

20

30

4050

60

70

80

90

Total Age 13-17 Age 18-24 Age 25-34 Age 35-54

69

84 8780

64

27

4033 35

22

SMS Mobile Web

Source: Pew Research Center (12/09)

%

Penetration by Age


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Growth of mobile devices is 2.5xthat of PCs.

0.0

1.0

2.0

3.0

4.0

Web-ConnectedMobile Devices

Web-ConnectedPCs

Mobile Devices

Mobile Devices Dominate PCs

4

1.31

(in billions)

Source: IDC


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Sourcesareavailablehere

What does it all mean?....


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Mobile is now poisedto become the most

important marketing

vehicle of all time.Frost & Sullivan, 2010


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How many people here

have sent a text message?

have sent a text to a short code?even know what a short code is?

have surfed the web on their

phone?


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OKAY!

LETS DO IT.


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1.

2.

3.

4.

Open a new text message

Type PROXIMITYin themessage body

Send to 82442

Success! You are now signed

up for updates.


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SMS-backed mobile loyalty programs tiein with email, social media, and direct-mail programs

Include a URL in the SMS message tolink back to the mobile web for furtherengagement, data capture, andconversion.

In retail, SMS is becoming the best toolfor CRM and loyalty efforts. Use SMS for: store alerts news updates coupons reminders

SMS for Direct Response

Try it now: Text Gordmans to 82442


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SMS Opt-in = Highly Qualified Lead

! Most SMS messages are read within 30 seconds! Many posts on social networks are missed in busy news feeds! SMS opt-in drives to deeper engagement on mobile web and

connects the digital and print experience

Social to Mobile

! Highlymeasureable means of tracking response rates andconversions

Digital and Print to Mobile


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Dont let them miss your message!

Average person 240 720 new tweets in their feed /day

Only 36% check their accounts daily

Average user has 130 friends

50% of users check their accounts daily

SMS293 million

Facebook

150 millionTwitter

14 million

98% open rate!98% open rateOver 50% check their mobile every hour


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Mobile Websites

! Becoming First screenforaccessing the internet

! Most websites are not optimizedfor mobile across handsets

! Looking for you on a phone isintent

! Consumers want snack-sizedversion of your site

! Just the facts please!!

Store locator! Click to call! Product info


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Optimize and Keep Leads Engaged

! Leverage Taggas redirect script to detect what device yourvisitors are on and drive to the appropriate experience.

! Make sure your customers dont loose business to theircompetitors because of a bad mobile web experience.

SEO and SEM

VS.


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Gives your consumer the ability topurchase when and where the

thought strikes them

Combines:1. ease of purchase2. location-awareness3. ready access to information

Mobile commerce will surpasseCommerce

It is a must have for retail Link to social media to turn fans into

buyers

Mobile Commerce

Use these tools to drive transactions, and increase loyalty.


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Mobile Outperforms Online

METRICS

0

5

10

15

UnaidedAwareness

Aided Awareness Ad Awareness MessageAssociation

Purchase Intent

2 2.7

6.9

3.42.3

8.69.1

13.6

14.1

11.4

Online Norms

Mobile Norms

Purchase intent viamobile is FIVE TIMES

that of online.


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1 ad per screen means a higher shareof voice (SOV) in mobile as compared

to online advertising

Higher ad awareness on mobile buildsbetter brand awareness

Click-through rates are two times thatof online

Drives to deeper engagement on yourmobile website.

Mobile Advertising

Use these tools to create brand awareness, and drive transactions.


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Increase average order value ortransaction amounts

New customer acquisition Build loyalty with existing

customers

Get customers to return soonerand buy more frequently

Easily add to existing marketing

Mobile Couponing

Use these tools to build brand preference, drive transactions, andincrease loyalty.

Sources: InsightExpress, Borrell Associates

Redemption rates for mobile coupons are 10 timesthat of mail or newspaper distributed coupons.

Text in to

receive whilein store

27%

Have themsent via text

message28%

Find themusing an

application45%

How do you prefer to receivecoupons on your mobile phone?


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SMSCoupons

Add trackable, custom codes to MobileUpdates campaigns.

Integrate codes from your POS system. Track results by subscriber. Easily integrate with your existing marketing. Update coupon offers in real-time

SMScouponingprovidesyourbusinesswithahighlymeasurablewaytobuild

preferenceforyourbrand,drivesales,andincreasecustomerloyalty:

Mobileclubspecial:Receive$5offyour

nextmeal.Showyourserverthiscode

toreceivethediscount:48SRS8

hCp://inc.ly/coupon

Tryit:TextCOUPONto82442


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QRCodes

Use QR codes to send shoppers to:

Productreviews&info oupons StorelocaIonsandhours SMSOpt-intobuildsubscribers

QRcodesprovideyourcustomerswithasimplewaytoquicklyaccessmore

informaIonaboutyourproductsandservices:

Tryit:Scanthebarcodetosignupforweeklybeauty

Ipsandproductspecialsdeliveredtoyourmobile.

AddanSMScallfornon-smartphoneusers:

TextBEAUTY2010to82442


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REACH

ENGAGEMENT

Reach, Targeting & Engagement

Low reach, very targeted, highlevels of engagement. Your app

on their phone is a badge ofloyalty

Offers reach and targeting across allweb-enabled devices and high levelsof engagement.

APPS

MOBILE WEB

MOBILE ADS

TEXT MESSAGING

Offers reach and targeting acrossWeb and Apps. Drives to mobile

site for further engagement.

Targeting is driven bytraditional and onlinemedia. Drives to themobile web for furtherengagement.


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Case Study

Source: Tagga Media Inc.

BRAND/AGENCY: Old Dutch / LPiCommunications Group

CHALLENGE: On behalf of Old Dutch Foods, LPi Group was tasked with

increasing the size of the companys opt-in marketing databaseand increasing sales li ft for their Arriba Tortilla Chips brand.

Particular focus was on engaging the 18-25 year old maledemographic with their tortilla chip brands.

SOLUTION: A co-promotion deal to promote the release of the movie Fastand Furious to Blu-Ray and DVD appeared to be a perfecthook.

LPi Group designed a contest where customers were promptedto enter online or text-in-to-win a variety of great prizes.

The contest was promoted through in-store displays and on-pack.

The text confirmation also pointed them to a website wherethey could view the trailer for the movie and download a demofor a branded mobile game.

RESULTS: 80% of new sign-ups were generated from a mobile deviceversus 20% coming from the online campaign.

The on-pack response rate was 2% of distributed packages.

CPG


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Case Study

Source: Tagga Media Inc.

AGENCY:Pollinate MediaCHALLENGE:

Build an opt-in database of interested customers fortheir clienta state lottery.

Generate consumer interest among sports fans in thestate for a new lottery product.

SOLUTION: They ran an SMS contest at a professional basketball

game . The prize was an autographed team jersey. The contest was promoted on the Jumbotron and

announced over the PA system during half-time. First 10 to text in their name and email address won

prizes.

RESULTS: 10% of the attendees (2,000 people) texted in to the

contest. Contestants were sent an email the next day thanking

them for their participation. They were invited to opt-in to the mailing list for future

promotions and over 50% of participants converted tofull CRM members.

ENTERTAINMENT


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Case StudyRETAIL

Source: Fuor Digital

BRAND/AGENCY: Gordmans / Fuor DigitalCHALLENGE:

Grow subscriber database Increase consumer engagement

SOLUTION: Mobile sweepstakes and mobile updates

campaign using a mobile website for entry Promoted through mobile advertisements and in-store signage

RESULTS: Over the first 3 months of the campaign there

were ~ 65,000 visits to the mobile site, over1,200 web-to-phone entries, and over 8,500 opt-ins for SMS updates

A 5.4% redemption rate The average order per redemption was 119%

higher than the average order driven through anyother means


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Case StudyCITY ATTRACTIONS

Source: Tagga Media

BRAND/MEDIA: Landrys / Hearst MediaCHALLENGE:

Create an opt-in consumer database that can beremarketed to with mobile updates.

Drive sales and customer loyalty with mobile coupons.SOLUTION:

Targeted families with children to promote the DowntownAquarium as a day of adventurous fun for the whole family.

Hearst Media Services created a media plan that includedprint ads, online banners and facebook updates. Included a mobile call to action for Houston area residents

to text-in the keyword Shark in order to receive a 2-for-1 allday adventure pass.

The return message also included a link to a mobileoptimized website with details about the facilitys attractionsand amenities, a map showing location, and the hours ofoperation.

RESULTS: Ads ran intermittently over 4 months. Over 3,100 Houston

area residents texted in to receive the offer. The Aquarium achieved an impressive 50% redemption rate

on the coupon. There were 1,532 coupon redemptionsmeaning 3,064 customers driven by this offer.


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Case Study

Source:TaggaMedianc.

CHALLENGE:

DrivetransacIonsandincreaseloyalty. Buildamobiledatabaseasanewdirectresponse

markeIngchannelforthecompany.

SOLUTION:

n-storeSMSformobileoffersprogram Thecampaignisrunninginselectstoresacrossthe

US.

Mobilesubscribersreceivecoupons,rebates,andspecialoffers.

RESULTS:

Goodyearhasaccumulatedover1,200subscriberstotheirmobileloyaltyprograminthefirstmonthofthecampaign.

AUTOMOTIVE


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q Company is three years old, team of 15 mobile marketingspecialists

q Platform has been on the market for 1.5 yearsq Mobile Vendor of record for Mobile Behaviour/Tribal DDBq Agency clients include Blast Radius (Wunderman), Fuor Digital

Publicis, Cossette, Hitchcock Fleming and Associates (HFA), andmore

q Partnered with Media Magnate Hearst and leading DirectoryServices Canpages/Yellow Pages

q Board includes Scott Lipsky (co-founder of aQuantive - AtlasSolutions, Avenue A & Razorfish, now Microsoft), and GaryRoshak (former VP Mobile Advertisers and Publishers forYahoo! Global)

About Tagga


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Who is Tagga?

high growth global hq end-to-end

We have been growingexponentially since our

launch in 2008.

Based in Vancouver withsatellite offices in NYC,

Chicago, and San Francisco/

Bay Area.

We are an end-to-endMobile Content, Media

Attribution, and Mobile

Marketing company.

! We are focused on providing easy-to-use and simple-to-navigate mobilemarketing solutions to Agencies and Brands.

! We provide increased reach, engagement, and conversionall geared tomake you money.

! We offer end-to-end content, analytics, and reporting.


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Technology & Service

Offering Self-serve platform for the non-technical user Focus on SMS/QR campaigns, Mobile Website

building made easy, social media integration,and analytics/ROI tracking

Full strategic planning & concepting services Media buying & planning Custom applications development White Label Option


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The Tagga Value


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Campaigns powered by Tagga


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Technology Capabilities

SMS Platform 2D Bar Code Scanning Couponing Social Media Integration Mobile Loyalty program Video Location/geo-fencing Native device application

dev

Mobile CRM

DirectMessaging

MobileUpdates

Polls&VoIng

Mobileontests

DataollecIon

Custom Applications


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Templates: Mobile Websites Made Easy

! Pre-builtpages andnavigation

! Simply add contentand change coloursto suit your business

! Add additionalpages with theclickof a button


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Advanced Users: Flexibility &Optimization

q Directly editand addHTML and CSSelements

q Preview how yourdesign will appear

q Taggas engineoptimizes displayacross a majority ofmobile devices.


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All Paths Lead to their Pocket


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Reportingback the results

q Visitsq Page Viewsq Bounce Rateq Geographyq Hourly Dataq Custom Date

Ranges

Mobile Web

Depending on campaign type, CSV or image files areavailable for export.


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Reportingback the results

q # of responsesq Geographyq Time of Dayq Phone Carrierq Data Collected

SMS


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EFFECTIVENESS

Engagement

ADOPTION

App downloadsSite or app visitors# SMS responsesGeographic distribution

Frequency (visits)Stickiness (page views & time on site)Retention rate (% returning)Opt-in (SMS updates)

Quantitative conversions (eg. Purchase)High value activities (eg. Contact salesdepartment, request product info, etc.)

Measuring the Engagement Funnel

ADOPTION

ENGAGEMENT

EFFECTIVENESS

ENGAGEMENT


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Tying it all together


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Why Tagga?

! End to End mobile marketing solutions: Self-serve or Full-serve! Seamless connection to every carrier in North America! Powerful management tools and comprehensive reporting and

analytics

! Easy-to-use campaign creation features, built for the non-technical user.

! Simple, all you can eat pricing model built for Agencies! Mobile website builder lets you quickly create a mobile web

presence that is automatically optimized across devices

! Complete white-label solution


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qCommunicate with your consumers as theycommunicate with each other.

qYou can confidently offer mobile marketingstrategies and solutions to your clients. Weve got

your back.

qConsumers are mobile. Your clients brandsshould be too.

qMobile adds engagement and measurement toLead Generation

qMobile isn't a line-item on a marketing Budget its part of a full digital marketing solution

Key Take-Aways


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The Magic Question(s)


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Thank You!

[email protected]

Stephanie DeBou

Sales Manager

604-687-8979

Text STEPH to 82442

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Toronto Session - Tagga Mobile

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