Webinar SeriesWe will begin shortly.
We will not be taking roll call.
Tuesday, May 8, 2012
World Hepatitis DayPlanning & UpdatesMichael Ninburg, Hepatitis Education Project & World Hepatitis Alliance
World Hepatitis Day
First launched by World Hepatitis Alliance in 2008. Officially recognized by WHO at the World Health Assembly in May, 2010. First official WHD was July 28, 2011.
July 28 date was chosen to honor Baruch Blumberg
“28 July shall be designated as World Hepatitis Day in order to provide an opportunity for education and greater understanding of viral hepatitis as a global public health problem, and to stimulate the strengthening of preventive and control measures of this disease in Member States”
Why is this important?1 in 12 people worldwide is living with
either HBV or HCV (~500 million people)◦Up to 65% of people in US with HBV unaware of
infection◦Up to 75% of people in US with HCV unaware of
infection◦HCV-related morbidity/mortality is rapidly
increasing in this country
What happened last year?
What happened last year?
WHD concert in NYC
White House event◦IOM Report◦HHS Action Plan
This is hepatitis…It’s closer than you think
The campaign concept for 2012 and 2013 is “It’s Closer Than You Think.” The campaign focuses on the prevalence of hepatitis, including that it affects 1 in 12 people. The campaign builds on “This is hepatitis…” from last year. It continues to break down the stigma associated with hepatitis by bringing it ‘closer to home.’
This is hepatitis…It’s closer than you think
This is hepatitis…It’s closer than you think
Tier OneBrochures/flyers/postersWeb banners/widgetsPromote on social mediaPress release about World Hepatitis DayStaff in-serviceAsk clients if they know their HBV/HCV statusInclude hepatitis on website for the day/weekHepatitis article in newsletter
Web Banners
Posters/Flyers
Tier TwoProvide promotional materialsOffer in-service to other organizationsSurvey clients/providers on hepatitis knowledgeProduce public service announcementsEditorial in local newspaperProclamationContact laboratories and diagnostics
manufacturers about cost of testing
Promotional Materials
Tier ThreeHost a hepatitis event
◦Testing◦Rally◦March/parade
Start a hepatitis support groupOffer testing and/or vaccination at your agencyOffer hepatitis treatment in your clinic
Bringing individuals closer together: A call to action for a World Record
The World Hepatitis Alliance is planning a Guinness World Record attempt to celebrate WHD 2012 by having the most people performing the “see no evil, hear no evil, speak no evil” actions in 24 hours at multiple venues around the world.
Inclusive - anyone can take part
Low risk – success does not depend on mass participationVisual – likely to get media pick
up
Sustainable – can be built on year on year
Integrated – linked into the wider campaign
www.worldhepatitisalliance.org
Important PartnersCenters for Disease Control and PreventionState/local health departmentsCommunity based organizations
◦Hepatitis, HIV, immunization, drug treatment, corrections, faith-based, immigrant, etc.
Elected officials/policy makersPharmaceutical partnersDiagnostics partnersMedia
Resourceswww.worldhepatitisalliance.org www.cdc.gov/hepatitiswww.aids.gov/hepatitiswww.who.int www.nvhr.orgwww.hcvadvocate.orgwww.hbvadvocate.orgwww.liverfoundation.org www.hepcchallenge.org