Corporate Presentation In this presentation we will discuss Tummax. Bringing together Entrepreneurs and Investors. Entrepreneurs with

great businesses. Investors with the experience, the network and the means. It’s about building relationships

between Entrepreneurs & Investors. Achieving exponential growth together.

Capital Raise Journey

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S E C T I O N O N E

2

Week 11-12

Week 9-10

Week 7-8

Week 5-6

Week 3-4

Week 2

Week 1

Engagement signed with Client

01 Lining up interested Investors

from our Investor base

03 Setting up calls between Client

and Investors

05 Closing first investment

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Teaser drafted and send out

amongst our Investor base

02 Preparing capital raise

package for Investors

04 Investors entering under NDA,

performing Due Diligence

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As an entrepreneur you aim for the stars to at least reach the moon. This also implies

you are not settling for a ‘lifestyle’ business

Aim for the Stars

You realize that investors expect exponential growth

from your business, so their risk/return tradeoff is balanced

Exponential Growth

But how are you going to reach them? Who are the right

investors? Where are they?

How to reach out

Right now you know the direction, but it’s unclear to

make that next step

Vague Outlook

It would be great to have investors on board that could help you achieve the goals that you have set for your

business

Investors

You’re business is doing well. You feel it is ready to really take off. For this next step you are looking for a partner, investor, financer. Everybody close to you has been approached already. Now you are looking for an outside investor. But where or how or who?

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Options out there – Lost in the Woods S E C T I O N T H R E E

You have tried to reach out to

various venture capital firms,

but they are not getting back

to you

Venture Capital

You are still a couple of years

of from listing on an exchange

IPO

You’ve tried your utmost to

bootstrap your business as

much as possible

Bootstrapping

You have reached out to all

your close relatives and

friends

Family & Friends

Your product already is being

sold, no need to test your

‘proof of concept’

Crowd Funding

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You have a great business and want to grow. To finance your growth you need capital. So you want to reach out to investors. Make sure you are prepared. Do you have the right tools in your toolbox.

The Tools

Are you sure you want to attract investors? Are you ready to

lead the company through exponential growth?

Choose the right tools

Before running after investors, first determine the right strategy

for your company.

Sharpen the axe

Make sure you have the right attitude. We call this ABR,

Always Be Raising!

Execute

The Investor

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S E C T I O N F O U R

See, Read and Hear

We remember 80% of what we see,

20% of what we read and 10% of

what we hear

Brain

Almost 50% of your brain is involved

in visual processing

Words on web

28% of words on a web page are

actually read on an average visit

80%

50%

28%

Comprehension

Our rate of understanding of

instructions, labels and directions with

text and illustrations is 95%

95% Tell your story

Looking for an investor is like dating. Of course the

investor analyzes the opportunity based on logic, but still

takes an emotional decision. So instead of just going

after the brain, you should be going after the heart of the

investor. They want to hear your story. Tell them about

your journey. How you conquered challenges and how

you came out as a hero.

Our brain is hardwired for storytelling. In our

hyper-connected world, in order to stay relevant

we need to tell our story across different media.

Each medium will add a different level of depth to

your story, each piece enhancing the story while

constantly feeding the conversation

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Spread your message. Reach a wider audience.

Arise above the murmur of

the crowd

Podcast

Show the audience where you and your business are

standing currently

Corporate Presentation

Establish the click. Be contagious. Make the

investor your fan. Become

their hero.

Webinar

Attract attention. Present the opportunity

TEASER

Set the frame, provide the background, identify the

trends, explain the

developments,

BLOGS

Get organized. Offer insight. Allow a look inside

your business

Dataroom

Be clear. Be transparent. Agree on the rules of the

game

Investor Communication

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Meet Our General Partners S E C T I O N F I V E

Egbert Hennen Sales Director

More than 30 years of sales experience in

various industries, from real estate, to legal

and financial services. Has set up successful

franchises in different industries in Europe.

www.egberthennen.com

Gideon Blaauw Operations Director

Trained as an International Tax Lawyer, spend

the past 15 years with the Big4 Auditing and

Financial Services firms in Europe, Asia and the

Americas. Specialized in international financial

structuring for HNWI’s and Funds.

www.blueoceanmen.com/wp

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Teaser S E C T I O N S I X

ü  Be attractive

ü  Get attention

ü  Present the opportunity

ü  Aim for next step

Show your company from the best possible angle.

Be attractive

Make sure you’re remarkable.

Get attention

Be clear and what’s in it for the investor

Present the opportunity

This is often the first time an investor is introduced to your business. The main

purpose is to get the attention and make it as attractive as possible in order to

move to the next step.

Teaser

Aim for the next step

No investment decisions are made at this stage. Make sure the investor has sufficient appetite to move to the next level

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Corporate Presentation S E C T I O N S I X

ü  Show the audience where

you and your business

are standing currently

ü  Allow the investor to get

to know your Team,

Product, Financials &

Offer

Present the key members. What is their track record, individually and as a team.

Present your Team

Show how your product is solving a major problem in your market

Present your Product

Provide an overview of your financial performance in the past and future

Present your Financials

This is still the most used tool in investor communication. It allows you to provide

an overview of the entire business. The trick is to not overload the presentation

with information. It should be concise and to the point. Your objective is to

convince the investor to invest in your business.

Corporate Presentation

Present your Offer

What are you willing to offer in exchange for an investment by the investor

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Blogs S E C T I O N S I X

ü  Set the frame

ü  Provide the background

ü  Identify the trends

ü  Explain the developments

Define what industry, market or niche you are covering.

Set the frame

What is your angle. Where are you coming from.

Provide the background

Provide insight in what you believe will be the direction of market place.

Identify the trends

Amongst Baby Boomers, Gen-X and Millennials, blogs is by far the most

consumed type of content these days. Anyone interested in a certain topic, will

dive deeper into the rabbit hole through a blog. It is a great way to build authority,

but like many other things in life, it doesn’t happen overnight.

Blogs

Explain the developments

Identify the opportunities and show you are leading the pack

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Podcast S E C T I O N S I X

ü  Spread your message

ü  Reach a wider audience

ü  Arise above the murmur

of the crowd

By using an interview technique, you allow yourself to break from the standard corporate chatter that investors are used to receive

Spread your message

Investors are also people. There are the one that love to read, talk, write, participate and there are the ones that want to listen.

Reach a wider audience

Distinguish yourself. A one-on-one conversation allows for a different dynamic.

Arise above the murmur of the crowd

For long the podcast has been an underground medium. Only recently it has gone

mainstream. It is a great tool to reach an audience that prefers to listen to an

intimate conversation involving you and your business.

Podcast

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Webinar S E C T I O N S I X

ü  Establish the click

ü  Be contagious

ü  Make the investor your

fan

ü  Become their hero

By using an interview technique, you allow yourself to break from the standard corporate chatter that investors are used to receive

Establish the click

Investors are also people. There are the one that love to read, talk, write, participate and there are the ones that want to listen.

Be contagious

Distinguish yourself. A one-on-one conversation allows for a different dynamic.

Make the investor your fan

This is by far the greatest selling tool available to you. Here you can shine in front

of a large audience and not once but multiple times. Show the road to your

success and how you have overcome the challenges. Invite them to join you on

your journey.

Webinar

Become their hero

Make sure you’re legally protected when sharing information with potential investors

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Data room S E C T I O N S I X

ü  Get Organized

ü  Allow a look into your

business

ü  Offer Insight

ü  Share protected

Before the potential investors are getting access to your company’s documentation, you want to make sure everything is easily accessible and classified.

Get Organized

It’s now time to allow the potential investors to get a look behind the scenes.

Allow a look into your business

When you pull away the curtain, the investor wants to get a clear understanding on how your business runs.

Offer Insight

After the investor has shown real interest in your business, you’re offering him the

opportunity to take a closer look. The easiest and most secure way to do this, is by

setting up a virtual data room that allows anybody to review your business from

anywhere, as long as you agree to it.

Data room

Share protected

Make sure you’re legally protected when sharing information with potential investors

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Investor Communication S E C T I O N S I X

ü  Be clear

ü  Be transparent

ü  Agree on the rules of the

game

From the get go it should be crystal clear how the deal looks like that you are presenting.

Be Clear

Make sure that everything supporting that deal (ie. financials, valuation, legal, corporate) is accessible and leads to the same conclusion

Be Transparent

Close the deal! Work out any pending items and make sure all parties are signing

Agree on the rules of the game

Now we’re getting to the most important part of the process. You have an investor

that’s interested and wants to become part of your business. It is time to close the

deal with him. In this stage everything needs to go very smooth. Therefore it’s

important that all has been prepared in detail in advance.

Investor Communication

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