Date post: | 10-May-2015 |
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Technology |
Upload: | swissnex-san-francisco |
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Twitter 101: How and when to use tweets to promote an event
Florencia Prada
Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General.
Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore #cfnps
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What I’ll cover
Why use Twitter?
Integrating Twitter into your marketing strategy
Content & engagement (tested) tactics with examples (at least 3)
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Why Twitter?It’s real-time!
Informal & spontaneous
Ideal for micro-news
Easy to set up and maintain
Easier to integrate in live events
An incredible ecosystem of Twitter products available
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BUT…
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Twitter alone is not a marketing strategy
Make sure you understand Twitter etiquette
Make sure you have the resources (time & bodies)
Twitter should be another tool in your event marketing strategy.
Twitter will not save your event if you have not done your homework
Twitter should complement your event marketing strategy.
Twitter should complement your event marketing strategy.
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Integrating Twitter: Web
Add Twitter info on our event announcement!
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Integrating Twitter: Email newsletter
Leverage your existing tools
Don’t underestimate the power of email (email signature)
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Integrating Twitter: Email reminders
Don’t add the hashtag as an afterthought
Include in your event reminders!
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Content & engagement tactics for your event
Generate buzzGenerate buzz
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Before the event
Get others to talk for youCoordinate with event partners to generate buzz
Get speakers to mention event to their followers
Share related news
Provide an advance of event: video interviews with speakers
Give away tickets to event through Twitter
Take advantage of news stories that relate to event to bring attention to your event and share with your followers!
Share photos of event set up, etc.
Pick a good hashtag. No hyphens!
Pitch an event to journalists through Twitter: be careful, considerate, and learn when to stop!
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Before the event
Share related news
Get speakers engaged
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Before the event
Coordinate with partners to generate buzz
Leverage their reach specially if they have a bigger audience than you do!
Leverage their reach specially if they have a bigger audience than you do!
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Before the event
Share photos of the event set up
Give away a ticket or two if you can manage it logistically (make sure you can get ticket to person!)
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Before the event
Pick a good hashtag
Pick a short (<10 characters) tag that represents your brand and the event
No hyphens
Easy to remember
If you can, try to incorporate your name into it
Not too generic though…
Establish it early
Remind participants every change you get!
Try http://hashtags.org/ to see your hashtag is doing
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Before the event
Provide an advance of event: video interviews with speakers before event
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During the event
Get others to join the conversationProvide play by play of what’s going for those that are following event virtually
Respond, encourage, and support tweets
Quote speakers, include their Twitter handles
Ask participants to send questions
Think beyond Twitter: Is your foursquare Mayor present? acknowledge him/her through Twitter.
Visualize tweets: People love to see their tweets displayed.
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During the eventProvide play by play of what’s going for those that are following event virtually. Remember photos!
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During the eventRespond, encourage, and support tweets
RTRT
RespondRespond
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During the event
Visualize tweets: Great motivator & way to give exposure to those who engage!
http://visibletweets.com/
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After the event
Keep the conversation going
Send thanks
Share photos
Don’t forget #FF
Create a timeline of tweets with Storify.com
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After the event
Send thanks
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After the event
Share photos & don’t forget #FF
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Create a timeline of tweets with storify.com & share!
After the event
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Keys to success
Start early
Add value
Make it clear, repeat
Share, share, share
Encourage, support
Collect, and share
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THANK YOU!