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74 5 6321

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654321Branding

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Typography in Movie Posters

Recipe

Abstracted Letterforms

Allison SchmitzTypography Fall 2013

Drawn Letterform

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Drawn Letterform

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Typography in Movie Posters

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By reproducing this letterform by hand at a very enlarged size, the idiosyncrasies Century Schoolbook Regular’s lowercase g became more apparent. This gave insight to anat-omy and relations with other letters and typefaces.

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Drawn Letterform

Abstracted Letterforms aas sonc h

mmt n ozas

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Typography in Movie Posters

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This composition of the abstract-ed letterforms of Myriad Pro bring certain aspects of type anatomy into focus. The arrangement is con-scious of the letterforms’ interaction with each other and their overall color within the composition.

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Recipe

OLD FASHIONED APPLE PIEINGREDIENTS

DIRECTIONS

• 2tablespoonsall-purposeflour,plusmorefordusting

• (PieDough)PateBrisee

• 12GrannySmithapples,peeled,cored,andsliced

• 3/4cupsugar,plusadditionalforpietop

• Zestandjuiceof1lemon

• 11/2teaspoonscinnamon

• 1/2teaspoonnutmeg

• Pinchgroundcloves

• 2tablespoonsunsaltedbutter

• 1largeegg,beaten• Heatovento375degrees.Onalightlyflouredsurface,rollout

patebriseeintotwo1/8-inch-thickcirclestoadiameterslightly

largerthanthatofan11-inchplate.Pressonepastrycircleinto

thepieplate.Placetheothercircleonwaxedpaper,andcover

withplasticwrap.Chillallpastryuntilfirm,about30minutes.

• Inalargebowl,combineapples,sugar,lemonzestandjuice,

spices,andflour.Tosswell.Spoonapplesintopiepan.Dotwith

butter,andcoverwithremainingpastrycircle.Cutseveralsteam

ventsacrosstop.Sealbycrimpingedgesasdesired.Brushwith

beatenegg,andsprinklewithadditionalsugar.

• Bakeuntilcrustisbrownandjuicesarebubbling,about1hour.

Letcoolonwirerackbeforeserving.

A p p l e p i e co n j u re s wa r mt h , a ro m a , tas te , a n d

to g e t h e r n e ss . T h is o n e is f i l l e d w i t h G ra n ny Sm i t h

a p p l e s a n d is t u c ke d i n t o a b u t t e r y c r u s t .

Source:MarthaStewartLiving,November/December1991

Servings:12

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In making this, I really wanted to embody what apple pie feels like and refer to its associations: Thanksgiving, family, warmth, etc. I did this using warm colors and multiple units of the same style to create a rich closeness and depth.

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1

Typography in Movie Posters

INCEPTIONINCEPTION

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74 5 632

In the interest of exemplifying how typefaces can effect the tone of a piece, a popular movie poster changed genre, simply by changing the typeface of the title.

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2

Typography in Movie Posters

inceptioninception

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Type Specimin

74 5 632

In the interest of exemplifying how typefaces can effect the tone of a piece, a popular movie poster changed genre, simply by changing the typeface of the title.

Contact

3

Typography in Movie Posters

INCEPTION

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1 2

Timeline

Typographer Poster

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Type Specimin

74 5 632

In the interest of exemplifying how typefaces can effect the tone of a piece, a popular movie poster changed genre, simply by changing the typeface of the title.

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Timeline

1948 1980

1963 1981

1964 1984

1966 1989

1967 1990

1968 1992

1974 1994

1977 2005

1978 2010

January 27: Born

Started Dance Training

Studied with Aleksander Pushkin

Gold Medal Winner

Debut at Maryinsky Theater

Gold Medal Winner

Left the Soviet Union

Performed “Giselle”

Lead in “The Nutcracker”

Film Debut in “The Turning Point”

Left ABT

Performed “Don Quixote”

Artistic Director of American Ballet Theatre

Daughter, Aleksandra, is born

Performed “Sinatra Suite”

Son, Peter, is born

Nominated for Tony Award as Best Actor

Director and Dancer with White Oak Dance Project

May 22: Daughter, Anna, is born

May 24: Daughter, Sofia-Luisa, is born

Opened BAC

Ranked Officer of French Legion of Honor

Mikhail Baryshnikov

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Here, information is commu-nicated through a timeline to most effectively organize it and optimize understanding. The audience is also taken into account, and a design is impli-mented to acomodate them.

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Typographer Poster

P

AB B

BB

C CD

D

J IL L

H H

H

RR

L

N

NN

N

OP

P

MMZ

Z

OO

O

E

O

U

UU

A

C

C

F

F

Q

ED

D

B

R

R

R

R

N

N

N

T

T T

T

KK

K

Q

Q

L

K AGG

XX

I

YT NH I

F

HI

IK

KJ

X RR

N

N

P

IY

Y

B

B

V

Q

FU

UW V

GZ

S

SR

O

Q

Q

G

GE

C

C

AA

J

PP

P

L

L

K

K

K

N

N

PP

QS

MJ

G

R

R

RZ

T

O O

R

J

J

G

D

D

D

B

A

E

C

HE

EA

HERB

Celebrated designer, Herbert Lubalin, American born

March 17, 1918 dies at 63 years old on May 24, 1981. After

graduating from Cooper Union in 1939 he was entranced

by typography. Lubalin worked for Reiss Advertising,

Sudler & Hennessy, and his own firm, Herb Lubalin, Inc.,

amung others. Lubalin collaborated with Ralph Ginzburg

and others on the magazines Eros, Fact, and Avant Garde.

Lubalin was elected to New York Art Directors Club Hall of

Fame in 1977 and awarded the 62nd AIGA medal in 1981.

He was also awarded the TDC Medal, the award from the

Type Directors Club in 1984. As a typographic designer,

Lubalin is responsible for ITC Avant Garde in 1970 (a

collaboration with Tom Carnase), ITC Ronda in 1970,

ITC Lubalin Graph in 1974, and ITC Serif Gothic in

1974 (a collaboration with Antonio DiSpigna).

THE MOST INNOVATIVE ART DIRECTOR, TYPOGRAPHER, AND DESIGNER OF THE 20TH CENTURY

LUBALIN

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This poster commemorating typographer, Herb Lubalin incorporates typographical hierarchy and color scheme to compliment him and his history as a designer.

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Branding

Drawn Letterform

Abstracted Letterforms

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Typography in Movie Posters

32

Timeline

Typographer Poster

1 65432

1

Type Specimin

74 5 632

This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young peo-ple, and also gave insight to the vintage and recycling aspects of the business.

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2Branding

Drawn Letterform

Abstracted Letterforms

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1

Typography in Movie Posters

32

Timeline

Typographer Poster

1 6543

1

Type Specimin

74 5 632

This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young peo-ple, and also gave insight to the vintage and recycling aspects of the business.

Contact

3

Drawn Letterform

Abstracted Letterforms

Recipe

1

Typography in Movie Posters

32

Timeline

Typographer Poster

1Branding

6542

1

Type Specimin

74 5 632

This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young peo-ple, and also gave insight to the vintage and recycling aspects of the business.

Contact

4

Drawn Letterform

Abstracted Letterforms

Recipe

1

Typography in Movie Posters

32

Timeline

Typographer Poster

1Branding

6532

1

Type Specimin

74 5 632

This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young people, and also gave insight to the vintage and recycling aspects of the business.

Contact

5

Drawn Letterform

Abstracted Letterforms

Recipe

1

Typography in Movie Posters

32

Timeline

Typographer Poster

1Branding

6432

1

Type Specimin

74 5 632

This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young peo-ple, and also gave insight to the vintage and recycling aspects of the business.

Contact

6

Drawn Letterform

Abstracted Letterforms

Recipe

1

Typography in Movie Posters

32

Timeline

Typographer Poster

1Branding

5432

1

Type Specimin

74 5 632

This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young peo-ple, and also gave insight to the vintage and recycling aspects of the business.

Contact

1Type Specimin

a iniivaa eennivvaa rnn

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Typography in Movie Posters

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74 5 632

This type specimin book show-cases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparen-cies showcase the gradual weight changes within this typeface and the geometricly built letterforms.

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2

adrianfrutiger

Designed by Swiss font artist Adrian Frutigerand released in 1988, the Avenir typeface contained

three weights, each with a roman and oblique version. Later, the family was expanded to six weights, each with a romanand oblique version. The family is made up of gradual weight

that

range from headlines to captions. Avenir’s design is based off of

the sansserif typefaces Futura and Univers. The name Avenir means future and gives us

a clue as to what Frutiger’s intentions were, to convey the idea of timelessness in the

image of his typeface.

black 48 pt

heavy 36 pt

medium 24 pt

roman 15 pt

book 11 pt

light 8 pt

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Typography in Movie Posters

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Type Specimin74 5 63

This type specimin book show-cases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparen-cies showcase the gradual weight changes within this typeface and the geometricly built letterforms.

Contact

3

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M

N O P Q R S T U V W X Y Z

light

oblique

light oblique

medium medium oblique

black black oblique

heavy heavy oblique

book book oblique

roman

HUMANISTGEOMETRIC

Drawn Letterform

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Typography in Movie Posters

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Type Specimin74 5 62

This type specimin book show-cases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparen-cies showcase the gradual weight changes within this typeface and the geometricly built letterforms.

Contact

4

indsgeiifu tt cusr

a b c d e f g h i j k l m

n o p q r s t u v w x y z

a b c d e f g h i j k l m

n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m

n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m

n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m

n o p q r s t u v w x y z

light

oblique

light oblique

medium medium oblique

black black oblique

heavy heavy oblique

book book oblique

roman

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Typography in Movie Posters

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Timeline

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Type Specimin75 632

This type specimin book show-cases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparen-cies showcase the gradual weight changes within this typeface and the geometricly built letterforms.

Contact

5

1988554761 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0

light

oblique

light oblique

medium medium oblique

black black oblique

heavy heavy oblique

book book oblique

roman

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Typography in Movie Posters

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Type Specimin74 632

This type specimin book show-cases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparen-cies showcase the gradual weight changes within this typeface and the geometricly built letterforms.

Contact

6

QQQqqqqqq

Avenir FuturaUnivers

QQQAvenir FuturaUnivers

S

B

S

B

SSSBBB

S

B

ggggg

aaaaaa

g

AvenirAvenir

Avenir Futura

FuturaUnivers

Univers Univers

Univers

Futura

Futura

Avenir

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Type Specimin74 532

This type specimin book show-cases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparen-cies showcase the gradual weight changes within this typeface and the geometricly built letterforms.

Contact

7Type Specimin

Designed by Allison Schmitz at SUNY New Paltz in

Typography under the direction of Vittoria Sprague

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Abstracted Letterforms

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Typography in Movie Posters

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1 4 5 632

This type specimin book show-cases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparen-cies showcase the gradual weight changes within this typeface and the geometricly built letterforms.