Understanding your organisation’s digital practiceLawrie Phipps, James Clay and Sarah Davies

Background

»Visitors and residents»Digital leaders course»Individual practice

Understanding your organisation’s digital practice2/03/2016

Visitor and resident

Visitor

2/03/2016 Understanding your organisation’s digital practice

»A continuum of modes of engagement based on motivation to engage not technical skill or age

»Not two ‘types’ of people - a range of modes based on context and motivation

»Does not assume that ownership of technology = high levels of digital capability

Resident

Understanding your organisation’s digital practice

Visitor mode

»The web as a series of ‘tools’

»Leaves no social trace»Instrumental, defined

goals

»Examples include:› Searching for

information› Reading information› Watching videos› Shopping› ‘Lurking’ in Resident

spaces

2/03/2016

Understanding your organisation’s digital practice

Resident mode

»The web as a series of ‘places’

»Leaves a social trace»Going online to engage

with others»Requires a digital

identity

»Examples include:› Active in social media› Joining in discussions› Commenting› Being socially present

in email

2/03/2016

Understanding your organisation’s digital practice

Running the workshop with institutional leaders

»The emphasis on the workshop is to:› map their individual sense of what the institutional

practices are› get together with their colleagues to combine their

individual perspectives into a group map of the institution

› formulate ways to ‘improve’ their organisational map by influencing key people/groups

2/03/2016

Understanding your organisation’s digital practice2/03/2016

The Map

»Open content (Broadcast) »Organisation-only content/engagement »Open engagement

2/03/2016 Understanding your organisation’s digital practice

Understanding your organisation’s digital practice2/03/2016

Handouts

Understanding your organisation’s digital practice2/03/2016

Where do the following map?

»The main webpages»The interactions»Other departments and your perception»High profile activities»High profile individuals»Social media – groups and/or individuals»Staff personal/professional sites

2/03/2016 Understanding your organisation’s digital practice

Understanding your organisation’s digital practice

Discussion

2/03/2016