Background
»Visitors and residents»Digital leaders course»Individual practice
Understanding your organisation’s digital practice2/03/2016
Visitor and resident
Visitor
2/03/2016 Understanding your organisation’s digital practice
»A continuum of modes of engagement based on motivation to engage not technical skill or age
»Not two ‘types’ of people - a range of modes based on context and motivation
»Does not assume that ownership of technology = high levels of digital capability
Resident
Understanding your organisation’s digital practice
Visitor mode
»The web as a series of ‘tools’
»Leaves no social trace»Instrumental, defined
goals
»Examples include:› Searching for
information› Reading information› Watching videos› Shopping› ‘Lurking’ in Resident
spaces
2/03/2016
Understanding your organisation’s digital practice
Resident mode
»The web as a series of ‘places’
»Leaves a social trace»Going online to engage
with others»Requires a digital
identity
»Examples include:› Active in social media› Joining in discussions› Commenting› Being socially present
in email
2/03/2016
Understanding your organisation’s digital practice
Running the workshop with institutional leaders
»The emphasis on the workshop is to:› map their individual sense of what the institutional
practices are› get together with their colleagues to combine their
individual perspectives into a group map of the institution
› formulate ways to ‘improve’ their organisational map by influencing key people/groups
2/03/2016
The Map
»Open content (Broadcast) »Organisation-only content/engagement »Open engagement
2/03/2016 Understanding your organisation’s digital practice
Where do the following map?
»The main webpages»The interactions»Other departments and your perception»High profile activities»High profile individuals»Social media – groups and/or individuals»Staff personal/professional sites
2/03/2016 Understanding your organisation’s digital practice