University of Miskolc, 2021.

Course descriptions

Course title:

Neptun code:

Status: core, specialization, optional, other:

Type : lecture/seminar (practical) le & se

Number of credits; hours per week 5 2

Name and position of lecturer:

Contact of lecturer (e-mail):

Prerequisite course(s):

Language of the course:

Suggested semester: autumn /spring, 1-4

Requirements (exam/practical

mark/signature/report, essay)

Course objectives (50-100 words):Course content: Week Topic

1. Introduction to the concept of time value.

2. Present value, future value calculations.

3. Simply interest calculations.

4. Compounded interest calculations.

5. Mixed interest: German, French, English way of interest calculation.

6. GPV, NPV calculations

7. Real interest calculations

8. Annuity, Present value and future value of annuity.

9. Perpetuity.

10. Mathematics of bill of exchange.

11. Mathematics of bonds and shares

12. Yield calculations

13. IRR calculations.

Required readings:

Recommended readings:

Assessment methods and criteria:

Course title:

Neptun code:


Type : lecture/seminar (practical)

Semina

r

(practic

al)

Number of credits; hours per week 2









1. Spatial thinking, Space in modern economics, Geographic revolution

2. BIG DATA and new business sources of data

3. GIS components, technology, development, state of the art

1.Madura Jeff: Financial markets and institutions South Western Cengage Learning 2012 ISBN:

4.Levi Maurice: International Finance Routledge 2009

Written exam. 41 points from maximum 80.

University of Miskolc, 2021.

[email protected]

-

English

A, 1

Written exam

The purpose of the course is to direct student’s interest towards accounting and finance and to help

Master of Business Administration (MBA)

ACCOUNTING & FINANCE - Finance

GTÜPZ227MLA

core

Dr. Zsombori Zsolt, senior lecturer

English

-

elective

Applied Geographic Information System

[email protected]

GTERG228M and GTERG228ML

KUTTOR, Dániel - PhD, Assoc. Prof., Head of Department

Spring

practical mark

This subject presents the fundamental concepts and the development of geographic information

mailto:[email protected]


4. TEST, how to use googlemap and mail, other open source technology

5. ARCGIS 1. layers, integration, functions

6. ARCGIS 2. data, atribute table, thematic map

7. Project description, data extractions

8. ARCGIS 3. data management, data import

9. ARCGIS 4. thematic map, lay outs, and export

10. Data visualisation methods (tableaux, infograph, other), Info graph, thematic map

11. ARCGIS 5. on-line technology, presentations

12. ARCGIS 6. extensions, advanced spatial technologies

13. On-line publishing, evaluation

Required readings:



Course title:

Neptun code:


Type : lecture/seminar (practical) Lecture

Number of credits; hours per week 3 2+0









1. Introduction - The role of communication generally

2. "Self-presentation"

3. The role of communication in the organization

4. Managerial communication styles

5. The traditional and modern way of management communication

6. Barriers of Communication and Biases

7. Communication in an international context

8. Kinetics, Case studies

9. The complaint

10. Communicating non-verbally

11. Presentation techniques

12. Exam

13. Presentation of assignment

Required readings:



Course title:

Neptun code:


Type : lecture/seminar (practical) 2/2






Each student has to fulfil three tasks during the semester:

• Introduction to GIS Using ArcGIS Desktop 10, University of Maryland Libraries, U.S. Government

• Dániel Kuttor, Zsolt Pal: Information (Database) Systems – NIS & GIS, Management of Partnership

English

optional

Business Communication

[email protected]

GTVIM2112MA

Andráskó, Dóra Diána; Assistant Lecturer

Requirements of the signature: reaching 50% of the test, submitting the assignment and giving the

autumn

exam, assignment+presentation

Robert Gibson: Intercultural business communcation - Oxford University Press, 2000

course material and handouts; Harge-Hickson-Tourish: Communication skills for effective

Students get a better insight to the aspects of communication situations and business

English

Accounting & Finance

core

Corporate Finance

[email protected]

GTÜPZ228MA

Sándor Bozsik, associate professor







1.

Importance of finance in a company, the task of a financial manager Analysis of the

financial report. The structure of balance sheet and income statement

2. Cash flow and ratio analysis

3. Static investment appraisal methods (Payback, ARR)

4. Dynamic investment appraisal methods (NPV, IRR, Discounted Payback, Annuity, ARR)

5. Drawback and advantages of investment appraisal methods.

6. Practical issues of investment decisions 1. (capital constraints, working capital)

7.

Practical issues of investment decisions 2. (inflation, timing, lifetime, sophisticated capital

allocation methods)

8. NPV modell, Investment decisions in an uncertain world - sensitivity analysis

9. Financing decisions, theories, appraisal of different financing sources

10. WACC calculations

11. Working capital management

12. Cash budgeting

13. Presentations

Required readings:



Course title:

Neptun code:



lecture

/semin

ar

Number of credits; hours per week 6; 2+2









1. Basic definitions, decision matrices.

2. Single-attribute utility theory.

3. Independence conditions, decomposition forms.

4. Multi-attribute utility theory - decision-making.

5. Simple ranking methods. Voting principles and ranking methods.6. Outranking methods; PROMETHEE II.

7. Analytic Hierarchy Process.

8. Rationality, bounded rationality.

9. Decision psychology.

10. Group decision methods.

11. Arrow's theorem.

12. Probability-influencing factors.

13. Heuristics. Paradoxes.

Required readings:



Prerequisite: Attendance min 70% of total lectures

spring, 2

exam/report

Aswath Damodaran: Corporate Finance

TAMOP literature from Corporate Finance

The subject focuses the managerial duties of a corporate financial officer. The goal is to look

English

none

core

Decision-Making Theory and Methods

[email protected]

GTVSM2004MA

Viktor Molnar, Phd; associate professor

Exam: Written exam – theoretical and practical parts (50-50%). 50% in each part has to be reached

autumn

exam

P.C. Fishburn: Utility theory for decision making, Wiley, 1970.Zanakis, S.H., Solomon, A., Wishart, N.,

Course material (ppt); downloadable at www.szervez.uni-miskolc.hu

The students learn the basic theoretical elements of managerial decision-making: decision


Course title:

Neptun code:



Number of credits; hours per week 9 individual consultation








Course objectives (50-100 words):


Course title:

Neptun code:



lecture

and

semina

r










1. Marketing 4.0

2. Digital Trends in Consumer Behaviour

3. E-commerce in Hungary

4. E-business model

5. Digital marketing strategy

6. Content marketing

7. Conversion funnel, Lead magnet

8. Online communication, social media

9. Google analytics, SEO

10. KPI: Key Performance Indicator – Conversion Rate

11. Optimatization opportunities of Conversion Rate

12. Online Marketing Case Study I.

13. Online Marketing Case Study II.

Required readings:



Course title:

Neptun code:


Deegrework

[email protected]

GTVVE2223MA

Daniella Kucsma; Assistant Lecturer

Consultation

autumn, spring

technical course

Discussing issues related to the thesis. Problemsolving, questions.

English

Evaluation during the semester: In the semester students stand committed to make an oral

Spring, 4

Exam

4.The Internet Marketing Academy: Developing an Internet Marketing Strategy. The Inter-net

1.Turban, E. et al.: Electronic Commerce 2012, Pearson, 2012

The aim and task of the course is to enable students to become familiar with the most important

obligatory, technical

Game Theory

GTVIM220MA

optional

English

no

core

Digital marketing

[email protected]

GTMSK244AM és GTMSK244AML

Dr. Noémi HAJDÚ




semina

r










1. Introduction. Strategic situations. The psychological profile of a player.

2. Strategic form of games. Classic games.

3. Strict and weak dominance.

4. Rationality in games.

5. Deletion of strategies.

6. Nash Equilibrium.

7. Three-player games.

8. Decision-making under uncertainty.

9. Mixed strategies and Nash Equilibrium.

10. Perfect and imperfect information. Extensive form of games.

11. Sequential games.

12. Model building.

13. Games in supply chain management and in strategic management.

Required readings:



Course title:

Neptun code:


Type : lecture/seminar (practical) Lecture+Seminar










1. Introduction. Basic definitions.

2. Purposes of HRM. Functions of HRM.

3. CV vs Resume. Motivation letter, cover letter.

4. Strategic HRM.

5. HR Strategies. The Role of HR in Strategy Formulation.

6. The HBS Case Method.

7.

International HRM Case Study – introduction and background informations. Case

Study – Part One. Problems of hiring, recruitment.

8. Case Study – Part Two. Job advertisements.

9. Case Study – Part Three. Compensations.

10. Case Study – Part Four. Selection process.

11. Case Study – Part Five. Different training programs.

12. Case Study – Part Six. Work abroad – problems, support services, solutions.

exam

Students get familiar with the basics of game theory principles and methods. In the practical-

Course material (ppt) and handouts

Harrington, J.E. (2009): Games, Strategies and Decision Making, Worth Publishers, New York.


[email protected]

none

English

autumn

Andráskó, Dóra Diána; Assistant Lecturer

[email protected]

English

spring

Exam: Written exam (test; exercises).

Human Resource Management

GTVSM2140MA

Core

exam, case study assignment+presentation

Students get a better insight to the aspects of human resource management processes in an



13. Exam. Presentations.

Required readings:



Course title:

Neptun code:



2

lecture

and 1

semina

r /

Week

Number of credits; hours per week 4 2+1/Week









1. Overview of IMC, What is IMC? Task organisation, IMC video play by Internet.

2. Brands and IMC, Positioning, Brand portfolio. Sudents presentations.

3. Companies and IMC, Corporate identity and image. Sudents presentations

4. Traditional advertising in IMC, Brand awareness strategy. Sudents presentations.

5. Traditional promotion. New media and other IMC options. Sudents presentations.

6. Direct marketing and channels marketing. Sudents presentations.

7. IMC messages, message processing. Creative execution.

8. Planning considerations. The IMC planning process. Sudents presentations.

9. Summary. Finalizing and implementing the IMC plan. Sudents presentations.

10. IMC in Campany (HUN), outdor seminar.

11. Interactive workshop. Group presentation (IMC in Tourism marketing).

12. Good practice

13. Exam

Required readings:



Course title:

Neptun code:



Lecture

+practi

cal









Requirements of the signature: reaching 50% of the test, submitting the assignment and giving the

Integrated marketingcommunication

GTMSK206AM

core

Course material and handouts; Armstrong, M.: Armstrong’s Handbook of Human Resource

Molander, C. (ed.): Human Resource Management. Chartwell-Bratt. 1993.

exam

The aim of the course is to provide students with a comprehensive knowledge of the functioning of

Larry Percy: Strategic Integrated Marketing Communications. Elsevier, Butterworth-Heinemann,

Marketing Communications. MaRS, Entrepreneur workbooks, MaRS Discovery District, See Terms and Conditions. 2010

Zoltan Szakál (PhD), associate professor

[email protected]

Marketing

english

4

Zoltan Bartha, Associate Professor

[email protected]

none

English

spring/4

Participation at classes and successfully passing the midterm exam. Presentations, participation in

Intermediate International Economics

GTGKG2033MNA

Specialisation

signature/presentation/exam



1.

Hot topics of international economics, and study materials of the course. Methods of

analysis in international economics, the economics approach.

2.

How to get up to date and valuable information for the presentation? How to structure the

slides?

3.Benefits from trade. International specialisation. Trade theories: Ricardo’s and Samuelson’s

view

4. Possible models of international trade

5.

Restricting international trade. Protectionism and tariff analysis. Exercises concerning tariff

analysis

6.

International flow of factors (capital and labour). Intertemporal transformation curve and the

Samuelson-model

7.

Exercises concerning the intertemporal transformation curve and the mobility of labour

between two countries

8. Open economies and the exchange rate. Exchange rate regimes and the current account

9. Interest rate parity. Money markets and exchange rates

10.

Exercises concerning the interrelation between exchange rates and the interest rate, money

supply

11. The law of one price, and the purchasing power parity condition

12. Statistics on real life price differences

13. Real exchange rate – short term equilibrium

Required readings:



Course title:

Neptun code:


Type : lecture/seminar (practical) lecture seminar


2 hours lecture + 1 hour seminar (full-time), 12

lectures + 6 seminars /semester (part-time)









1. Introducion to managerial economics.

2.Key measures and relationships. Revenue, cost, and profit. The return requirement as a

global guiding principle of business activity.

3.Cost terminology. Cost behavior patterns and cost-volume-profit relationships. Cost curves.

Short-run cost functions in the real life. Estimating of linear cost functions.

4.

Cost concepts for decision making. Opportunity cost concept in product costing. Product

cost variants. Traditional Cost Accounting Methods and the Activity Based Costing method.

5.Break even chart. Break even analysis for single-product companies. Three variants of

break even point.

6.Break even points for multiple-product firms and service companies. Using cost-volume-

profit models for sensitivity analysis.

7.Fundamentals of business efficiency analysis. The return requirement as a global guiding

principle of business activity. The time value of money, time factors.

8.Capital budgeting. The special meaning of net present value and internal rate of return in

orthodox cash flow patterns. The ranking problem.

Requirements for obtaining the signature: at least 4 presentation points AND at least 2 class

Ágnes KÁDÁRNÉ HORVÁTH, PhD, associate professor, Csilla Margit CSISZÁR, PhD, associate

Managerial Economics

GTGVG296M (full-time), GTGVG296ML (part-time)

core

The purpose of the course is to introduce students to the topic of open economies, with special

Paul R. Krugman – Maurice Obstfeld: International economics – Theory and policy. Pearson 2003,

Recent issues of The Economist: http://www.economist.com/

[email protected], [email protected]

-

english

spring, 2

signature + exam

Having finished the course students will understand the functioning and motivational factors of

9.

Evaluation of unorthodox cash flow patterns. The payback period method. Methods for the

economic evaluation of investment projects that have no measurable yield effect.

10.Analysis of profitability. Expressive and deceptive profitability indicators. Measuring

problems of profitability.11. Demand and pricing. Price calculating variants by different aspects.

12.The main causes of the difference between market value and book value of fixed assets.

Amortization.13. The effects of inflation on business profits and business assets.

Required readings:



Course title:

Neptun code:



Lecture

and

semina

r

Number of credits; hours per week

5; 2+1

hours

per

week









1. Introduction, basic concepts of market analysis, market research and marketing research

2.Research design: planning market analysis, market research, marketing research. Research

plan

3.Qualitative research: in-depth-interview, focus group interview, alternative qualitative re-

search methods

4. Quantitative research: survey techniques

5. Descriptive data analysis (frequency tables, calculating means)

6. Methods of analysis of stochastic relationships I.: Association relationship

7. Methods of analysis of stochastic relationships II.: Correlation relationship

8. Methods of analysis of stochastic relationships III.: Mixed relationship

9. Theory and practice of multidimensional scaling

10. Theory and practice of conjoint analysis

11. Theory and practice of correspondence analysis

12. Case study I.: Marketing research in a B2C market

13. Case study II.: Marketing research in a B2B market

Required readings:



Course title:

Neptun code:

Marketing Research - Market Analysis

GTMSK2030AM

specialization

Dr. László Molnár, associate professor

Lecture and seminar notes.

Illés, M.: The Structural Problems of Pricing Approach in Hungary. Club of Economics in Miskolc,

There are 2 options:

The aim of the subject is to provide theoretical and practical knowledge regarding marketing

Janssens – Wijnen – De Pelsmacker – Van Kenhove: Marketing Research with SPSS, Prentice Hall,

Burns – Bush: Marketing Research, Prentice Hall, 2010

In-semester task (max. 50 points) + written exam (max. 50 points) Grade boundaries: 0-50 points:

[email protected]

-

English

Autumn, 3

Subscription, seminar grade

MARKETING MANAGEMENT

GTMSK2431AM




LECTUR

E/SEMI

NAR










1. Understanding the Marketplace. The 4 Ps vs 4Cs. Core Concepts. Satisfaction & Loyalty

2. The Marketing Environment (Micro & Macro). SWOT. PESTLE. Porter’s 5 Forces Model.

3.

Marketing Research & MIS. Quantitative Methods. 10 Steps in The MR Process. Qualitative

Research Techniques. Focus Groups. In-Depth Interviews. Questionnaire design.

Classification of Variables. Survey Research. Sampling.

4.

B2B. Analyzing Business Markets & Business Buying Behavior. Buy-Classes. Buy-Phases.

Participants In The Business Buying Process. Vendor Analysis.

5.

B2C. Analyzing Consumer Markets & Buyer Behavior. Routine, Limited & Extensive

Decision Making. Decision Making Process. Roles in the DMP. Influences on Consumer

Behavior.

6.

Competition Analysis. Industry Competition Factors. Characteristics of Competitive

Structures. Core Competency. Market Share. Share of Mind. Share of Heart.

7. BCG. McKinsey-GE Matrix.

8.

STP Marketing: Segmentation & Targeting. Market Segments. Segmentation Process.

Preferences Patterns. Segmentation Variables. Segment Profiles. MASDA Criteria. Market

Targeting.

9.

STP Marketing: Building Strong Brands. Brand Positioning. Identity & Image. Product

Differentiation. Market Positioning. USP. UEP. Perceptual Mapping. Setting the Product and

Branding Strategy. Product Levels. Consumer & Industrial Goods Classification.

10.

Brands. Brand Awareness. Branding Approaches. Derived Brands. Brand Extension.

Labeling. Private Labels. Product Life Cycle (PLC). PLC Stages. New Product

Development.The Kapferer Brand Identity Prism.

11.

Smart Pricing. Developing Price Strategies and Programs. Determinants of Price. Pricing

Process. Pricing Objectives. Determining Demand. TCO. Estimating Cost. Setting the Price.

Adapting the Price.

12.

Place decisions; Major Retailer Types. Location Decisions. Trends in Retailing. Push and Pull

Strategy. E-commerce.

13.

Latest Trends in Promotion. Advertising, Sales Promotion, Public Relations, And Direct

Marketing. The 5 Ms. Marketing Metrics & Consumer Experience (CX)

Required readings:



Course title:

Neptun code:







ENGLISH

N.A.

CORE

[email protected]

DR NAGY SZABOLCS, ASSOCIATE PROFESSOR

Mid-Semester Tasks

AUTUMN/1

EXAM

1.Nagy, Szabolcs. "E-commerce in Hungary: A Market Analysis." Theory, Methodology, Practice 12,

1.Nagy Szabolcs: Lecture notes, 2019 (Shared through GoogleDrive)

The objective of the course is to enable students to become better decision makers as marketing

[email protected]

none

Network Economics

GTGKG250MNA

optional

Zoltan Bartha, Associate Professor







1. The age of the intelligent machines – trends & consequences

2. The benefit of the new technologies – how to measure it

3. Predicting technological change - the three dimension

4. The spread – costs and dangers

5. What should we do to be prepared?

6. Machine learning applications

7. Microeconomics approach: knowledge products and cost structure

8. Consumer and producer surplus

9. Microeconomics approach: knowledge products and cost structure

10. Consumer and producer surplus

11. Lock-in

12. Network effect

13. Wrap-up and main messages

Required readings:



Course title:

Neptun code:












1.Terminology of Innovation Management: Understanding and realising the elements of

innovation, distinction of micro- and macro aspects. Invention and innovation. R&D.

2.Typology and business explanation: Models of Schumpeter, Valenta and Bucsy, accordance

to the business strategy and basic marketing behaviour.

3.Diffusion: Recognizing and managing the popular products, services and processes,

handling typical success- and defect-factors.

4.Thinking as an innovator: Practice for 1-3 lessons. Students have to choose a branch and

develop a product-idea for that, including the strategy of diffusion.5. Process of innovation: Various models and approaches of the realisation process.6. Business solutions: network-building. Business possibilities among many partners.

7.Knowledge and technology transfer: Information and knowledge management in the

background of innovations. Models, processes and local/international strategies.8. Low tech innovation: Strategic behaviour of non innovation-driven braches.

9.Organizational innovation: (Re)building the organizational structure for aiding the action in

connection with research and development.10. Measuring the innovation: Ways and methods for calculating the level of success.

11.Evaluating methods for new ideas: Practice of managerial (light) tools for evaluating the

noncalculable factors and effects of innovation.12. Financing the innovation: Financial possibilities and methods. Project-approach.

English

spring

signature/presentation/exam

English

non relevant

core

The course presents general microeconomic and macroeconomic models that have special

Bartha, Zoltán: Network Economics.

MIT Initiative on the Digital Economy: http://ide.mit.edu/publications

Requirements for obtaining the signature: at least 1 class participation points & at least 5

Operation and Innovation Management

[email protected]

4

signature + exam

Having finished the course students will be able to recognize the new ideas in connection with their

GTVIM222MA / GTVIM222MLA

Zsolt Harangozo, ssistant lecturer

lecture and seminar

2 + 2


13. Managing innovation in practice: Connection with CEO, project management, QA/QC.

Required readings:



Course title:

Neptun code:












1. Organizational structure and design. 1. Definition and introduction

2. Managing Change 2. Exercises (The Holacracy)

3. Decision-Making Process. 3. Casestudy

4. Managing Conflict ( Five stile of

Conflict) 4. Exercises ( Decision Tree)

5. Group Dynamics and Organizational

Processes ( Group and Team) 5. Belbin Test

6. Managing Cultures 6. Power, politics, culture

7. Managing Human Resource (Training

and Development, Performance

Management) 7. Type of performance management

8. Managing Communications 8. Communication practice

9. Managing Knowledge and Learning 9. MBTI test

10. Managing Individuals 10. Student presentation

11. Innovation is the organisation 11. Student presentation

12. Charteristics of Globaliztaion 12. Student presentation

13. Managing Sensemaking 13. Student presentation

Required readings:



Course title:

Neptun code:



Lecture

+semin

ar







Written exam – theoretical and practical parts (50-50%). 50% in each part has to be reached for the

autumn

exam, assignment+presentation

1. Morgan, Gareth (2006): Images of Organization. Thousand Oaks: Sage Publications, Inc.

1. French, Ray – Rayner, Charlotte – Rees, Gary – Rumbles, Sally (2008): Organizational Behaviour,

The aim of the subject is to introduce topic of organisation behaviour . The student can learn about

English

obligatory

Organisation behaviour and leadership

[email protected]

GTVSM2170MA

Mid-semester task:

Fagerberg – Mowery – Nelson: The Oxford Handbook of Innovation, Oxford University Press, 2005.

Lecture notes (in pdf. Format)

Daniella Kucsma; Assistant Lecturer

autumn

English

core

Personality Development

[email protected]

GTVVE2171MA

Dr. habil Kunos István






1. Definition and scope of personality

2. Practical aspects of personality

3. Self-knowledge

4. Self-esteem

5. Emotional Intelligence

6. Stress

7. Stress management

8. Harmony, Fulfilment, Happiness

9. Abilities and skills

10. Competences

11. Creativity

12. Problem solving

13. Preparation for the future

Required readings:



Course title:

Neptun code:



lecture

/semin

ar










1. PM basics. Definitions

2. PM cycle.

3. Scope management.

4. Time planning, scheduling.

5. Resource planning.

6. Project control.

7. Project risk management.

8. Feasibility study.

9. SAP ERP PS exercises.

10. SAP ERP PS case study.




Required readings:



Course title:

Class participation and activity. Home essay and presentation. In the end of the semester students can get offered mark, which consists of the arithmetic average of home essay and presentation.

exam

• Charles S. Carver, Michael F. Scheier: Perspectives on Personality, Allyn & Bacon, London, 2003

• Kunos, I.: Personality Development, Miskolci Egyetem, Miskolc, 2011.

Developing our personality is of course beneficial not only for us. Both our immediate and wider

English

none

core

Project Management

[email protected]

GTVSM2072MA


Exam: Written exam / SAP ERP lab test.

spring

exam

PMI Standards Committee: Project Management Body of Knowledge, 2006.

Course material (ppt) and handouts

The students learn the basic theoretical elements of project management approaches and

Project Management


Neptun code:



Lecture

+semin

ar










1. Basic informations about the subject..

2. Basic definitions of PM. Type of projects.

3. Project cycle. Project scope management. Project planing. Resource planning and costing.

4. Stakeholder analysis. Project risk management. Teamwork during the project.

5. Work breakdown structure. GANTT diagram

6.

Fulfilment of resource plan. Milestone events. Project metrics. Project fulfilment strategy.

Feasibility study

7. Project control. Project organisations. Management of R&D projects.

8. Teamwork presentation


10. Break



13. Colsulation, pre-exam

Required readings:



Course title:

Neptun code:


Type : lecture/seminar (practical) lecture + seminar

Number of credits; hours per week 2+2









1. Product-quality and Quality management.

2. Quality Control (QC), Quality Assurance (QA), Quality management (QM)

3. Historical development of the toolset in the 20th century

4. Models of Quality Management

5. 7 old tools of quality

6. The Japanese and the US way (video case-study)

7. ISO 9000 standard-family

English

none

core

[email protected], rita.szabó@uni-miskolc.hu

GTVIM2072MA

Lectures: Tóth-Kiss, Anett; Master Lecturer, seminar: Rita, Szabó; PhD student

Instructor’s signature: Automatic

autumn

exam, team work presentation, SAP test

J. G. Monks: Operations Management, McGraw-Hill, 1982. Chapters 12, 13.

Course material (ppt slides; handouts)

This course provides a systematic and thorough introduction to all aspects of project management.

English

-

core

Quality Management

[email protected]

GTVVE2008MA

László Berényi, PhD dr habil, associate professor

autumn, 2

exam

Having finished the course students will be able to define the parameters of quality and customers



8. ISO 9001 management concept

9. ISO 9001 requirements

10. ISO 9004 overview

11. Quality audit. Performing a quality audit. Possibilities of a second-party audit

12. In search of Excellence: video case-study

13. Business Excellence

Required readings:



Course title:

Neptun code:



lecture

and

semina

r


5

credits;

2+2









1. Introduction to Statistics. Data collection (Types of Data and Sources)

2. Descriptive statistics (Measure of Central Tendency, Measure of Variability)

3. Association, Mixed dependence.

4. Review of bivariate correlation. Multiple correlation and determination coefficients.

5. Cluster analysis. General stages and main methods of cluster analysis.

6. Review of bivariate regression.

7. Multiple regression analysis multiple linear regression model.

8. Assumption of the error term.

9.Assumptions of the independent variables. Defining the optimal number of independent

variables. Application of the SPSS program.

10. Logistic regression model.

11. Introduction to factor analysis. General stages of factor analysis.

12. Midterm test

13. Presentation.

Required readings:



Course title:

Neptun code:


Type : lecture/seminar (practical) lecture

Number of credits; hours per week 3 2



Submitting tasks in the Moodle-system for the signature.

Kanji, G.K., Asher, M. (1996). 100 Methods for Total Quality Management. London: SAGE

Berényi L. (2013). Fundamentals of Quality Management. Saarbrücken: LAP

English

-

core

QUANTITATIVE STATISTICAL METHODS

[email protected]

GTÜSE2015AM

Roland Szilágyi Ph.D associate lecturer

Method and evaluation of in-semester assessment:

spring; 2nd

practical mark

1.Tutorial of SPSS program

1.Varga - Szilágyi: Quantitative Information Forming Methods

Having finished the course students will be able to analyse the main process of the business life with

optional

Regional economics

[email protected]

GTERG2022MA

Dr. PÉTER, Zsolt; associate professor









1. Basic regional concepts

2. Key concepts - settlements and regions, urban and rural development

3. Regional disparities of Hungary (Economics)

4. Regional differences of Hungary (Tourism)

5. Regional economic disparities (European context)

6. Demographic Portrait of the EU countries

7. Regional policy in the European Union

8. Regional growth, economic growth theories

9. Location theories

10. Regional competitiveness

11. The role and importance of regional clusters

12. Indicators of regional economic development

13. Regional differences in the labour market

Required readings:



Course title:

Neptun code:


Type : lecture/seminar (practical) lecture


Credit:

3,

hours

per

week: 2









1. Human inquiry and science

2. Research design

3. Formulate a research question

4. Literature review

5. Conceptualization, operationalization, and measurement

6. Sampling

7. Data collection methods: Questionnaire

8. Data collection methods: Interview, Field research

9. Data collection methods: Experiment

10. Data collection methods: nobtrusive research

11. Data collection methods: Evaluation research

12. Data collection methods: Case study

13. Ethics

english

non relevant

Presentation 50% Exam 50%, 91-100% (excellent), 81-90% (good), 71-80% (average), 61-70%

4

presentation, exam

Henry G., (2004): "The spatial distribution of economic activities in the European Union," Handbook

Armstrong H. (2000): Regional Economics and Policy, WileyBlackwell (ISBN 978-0631217138)

The course will adopt a multi-disciplinary approach to explore some of the contemporary issues in

English

no

core

Research Methodology

[email protected]

GTGKG2512MNA

Andera S. Gubik, associate professor

2

exam

The aim of this course is to equip students with knowledge and skills of using different research


Required readings:



Course title:

Neptun code:












1.1. Introduction to SAP solutions, classifying SAP offers. SAP ERP main modules and

architecture.

2.2.Introduction to SAP ERP client: The GBI Demo Company: organization, basic processes,

master data

3.3. The user interface of SAP ERP Client: tranzactions, the imporance of application and

input help.4. 4. The SAP SD module: organizations levels and functions5. 5. SD module master and organizational data, transactions6. 6. The SD standard sales process flow and documents7. 7. Reporting in the SD module, transactions and queries8. 8. SD & MM exercises, SD & MM case studies9. 9. MM module functions and transactions, organizational levels and master data10. 10. MM modul standard process flow steps and documents11. 11. Reporting in the MM module12. 12. Materials management and Sales & Distribution tests13. 13. Test: Sales and Distribution

Required readings:



Course title:

Neptun code:



lecture

and

semina

r









Course objectives (50-100 words):

The colloquium can be obtained by the successful completion of a pre-exam or by passing an exam

Bryman, A., Bell, E. (2011). Business Research Methods. Oxford University Press

Saunders, M.; Lewis, P and A. Thornhill (2008). Research Methods for Business Students. Pear-son

English

-

Core

SAP Business Administration

[email protected]

GTVVE2184MA

Viktor Lates, master teacher

Students have to pass an end-term test in the computer lab. The test consists case studies to be

autumn, 1-2

practical mark

1. SAP ERP online documentation (http://help.sap.com)

1. Olaf Shulz: Using SAP: An introduction for Beginners and Business Users, 3rd ed, . SAP Press,

The students learn the standard business functions, such as procurement, materials management

English

-

elective

Strategic and Change Management

[email protected]

GTVVE 227M

Tamás Bakó, assistant lecturer

autumn/1

signature/exam

The aim of this course is to get students acquainted with the basic concepts of corporate strategy,


Course content: Week Topic

1. Introduction. Models of Strategy Formulation Processes

2. Development of strategic management worldwide

3. Tools of Strategy analysis

4. Analyzing Resources and Capabilities

5. Business strategy and the quest for competitive advantage

6. Learning, knowledge and capabilities

7. Vertical integration and the scope of the firm8. Global Strategy and the MultinationalCorporation

9. Diversification strategy10. Managing the multibusiness corporation

11. External growth strategies

12. Current trends in strategic management13. Closed Exam, Summary, questions and answers

Required readings:



Course title:

Neptun code:


Type : lecture/seminar (practical) lecture practical









Course objectives (50-100 words):Course content: Week Topic (lectures)

1. Main statistical dates of the world; The development of the world economy

2. The volume of global migration, its directions and effects

3. International organisations as the main regulators of the world economy

4. The main actors and characteristics of modern world trade

5.

The ‘geography’ of foreign investments; The operating characteristics of transnational

corporations and their impact on the development of the world economy

6. The economic role of the Triad in today’s world economy

7. The role and relations of the United States of America in the world economy

8. The role and relations of the European Union in the world economy

9. India’s role and relations in the world economy

10. Russia’s role and relations in the global economy

11. The role of China in the world economy and its international relations

12. The role and relations of Japan in the world economy

13. The role of Brazil in the world economy and its international relations

Week Topic (practical courses)

1. Introduction (introducing ppt from home country – basic data analysis)

2. Data collection, main data bases 1.

3. Data collection, main data bases 2.

4. Economic and social development in the aspect of indices

5.

The role of Hungary in the World economy – in the aspect of numbers; Hungary foreign

trade relations with neighbouring countries

6. The role of cities, global cities in the World economy

Requirements for acquiring the signarture: Pass the Closed exam(51%) and have an average of more than 50% of the weekly small tasks. Requirements for the exam: The Test is 100 points, 51-62: satisfactory (2), 63-74: medium (3); 75-85: good (4) 86- excellent (5)

Mintzberg, Henry; Ahlstrand, Bruce and Lampel, Joseph: Strategy Safari. Prentice Hall, 1998.

Grant, R.M.: Contemporary Strategy Analysis 8th Edition. Wiley, 2010.

English

-

specialization

World economics

[email protected]

GTVGT212MA

Dr. Szendi Dóra, PhD, assistant professor

autumn, 1

signature, exam (during semester a report and presentation)

The main objective is to give theoretical and methodological background to the studies and


7.

The role of oil in the World economy, as the most important product of the international

trade – article reading, problem solving

8.

The risks of globalization (pro and contra); article reading, making lists from arguments pro

and contra, advantages and disadvantages; case study (the perverse flow of capital)

9. Global working capital flow

10. The role of the Middle East in the world economy

11.

Introducing ppt from home country using the learned skills of the data collection and

analysis (comparison with the first lesson)

12. Group presentations 1.

13. Group presentations 2.

Required readings:


Assessment methods and criteria: Assignment: analysis and presentation of one actual issue of the World economy in 2-3 persons

Centre of Regional Science, Vienna: Smart cities: Ranking of European medium-sized cities, 2007.

Z. Nagy – D. Kuttor – T. Sebestyénné Szép (2013): International and Regional Economic Relations.

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