CUSTOMER STORY Increase in Open Day registrations 5.4% The Uni of Herts needed to drive specific, high quality traffic to its site, and then turn that traffic into Open Day registrations. To achieve this a two-pronged approach was needed, beginning with Ve’s programmatic advertising solution and followed by its onsite engagement and email remarketing tools. University of Hertfordshire. About the Uni of Herts The Uni of Herts is one of the UK’s leading business-facing universities. The original institution was founded in 1948, and since gaining university status in 1992, now employs over 2,700 people on campus. It boasts a student community of over 25,000, within this attracting international students from around 100 different countries. The student village accommodation is carbon neutral. Open Day registrations are a crucial step in undergraduate student acquisition because a student who visits a uni is highly more likely to select it as one of their preferred choices. However, with a huge range of universities to pick from, the competition to gain this traffic and registrations is as fierce as ever.
Transcript
CUSTOMER STORY
Increase in Open Day registrations
5.4%
The Uni of Herts needed to drive specific, high quality traffic to its site, and then turn that traffic into Open Day registrations. To achieve this a two-pronged approach was needed, beginning with Ve’s programmatic advertising solution and followed by its onsite engagement and email remarketing tools.
University of Hertfordshire.
About the Uni of HertsThe Uni of Herts is one of the UK’s leading business-facing universities. The
original institution was founded in 1948, and since gaining university status in
1992, now employs over 2,700 people on campus. It boasts a student community
of over 25,000, within this attracting international students from around 100
different countries. The student village accommodation is carbon neutral.
Open Day registrations are a crucial step in undergraduate student acquisition
because a student who visits a uni is highly more likely to select it as one of
their preferred choices. However, with a huge range of universities to pick
from, the competition to gain this traffic and registrations is as fierce as ever.
The education sector has a particularly high abandonment rate, so the Uni of Herts was
challenged to keep traffic onsite and encourage prospective students to sign up.
Boost brand awareness to drive trafficWith such strong competition amongst universities, Ve began by implementing its
programmatic advertising solution. Employing data-led algorithms with expert trader
knowledge, Ve delivered prospecting and retargeting ads to high intent users, boosting
awareness of the Un of Herts brand. It was important that the ads left a memorable
impression so when the student came to choose their university choices, the Uni of Herts
was front of mind. This was achieved by Ve’s design team creating bespoke ads that were
unobtrusive but engaging.
Engage visitors to drive Open Day registrationsOnce this high quality traffic had been gained, Ve’s onsite engagement solution was
launched. This was revealed at the exact moment of Open Day registration abandonment,
encouraging the user to stay onsite and complete the registration with engaging
messaging and on-brand design. For those that did leave the site, Ve’s email remarketing
tool was used. Delivering triggered, personalised emails, Ve was able to bring these
prospective students back to the site to complete the registration process.
With Ve’s programmatic advertising expertise, we were able to attract high quality traffic to our site. Then, with their engagement solutions, we were able to convert that traffic. We would recommend Ve to any education institution looking to increase acquisition.CHRIS DUNKS – MARKETING AND RECRUITMENT MANAGER, UNIVERSITY OF HERTFORDSHIRE
