1
Designed for the digital generation UOB employed design thinking to create a non-traditional branch concept to meet the banking and lifestyle needs of young professionals and young families. UOB Tampines 1 QR Code Wall The QR codes direct customers to UOB products and services. The design of the wall reflects the viewing habits of millennials who consume information mainly through their mobile devices. Discussion Booths Financial advisors are able to have meaningful conversations with customers in booths, which are designed for both comfort and privacy. The advisors are then able to personalise solutions to achieve their customers' financial objectives and aspirations. SHOPPING MALL ENTRANCE VIA SUGARHAUS The Quick Serve Counter Branch staff welcome and advise customers on financial solutions and services, adding the human touch to their banking experience. Self-service Banking Customers are able to meet their basic banking needs with self-service machines which are accessible at any time of the day. STREET ENTRANCE Charlie The service droid with a smile keeps everyone happy, including the young ones, by delivering ice cream prepared by Sugarhaus. Sweetening the Suite of Services Tie up with Sugarhaus offers UOB's millennial customers a banking experience customised to their lifestyles.
