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Spent 13% more on food and travel compared to older customers Nearly ¼ of their total spend is done online Travel-related services account for 35% of all online spend Adoption of contactless payment grew 60% between 2014 and 2015 UOB grows its suite of millennial-focused offerings with the launch of UOB YOLO UOB’s main channel of engagement for UOB YOLO customers will be via official instagram account @IWannaYOLO One in five credit card transactions in Singapore is made on a UOB card One in three millennials bank with UOB Millennial spending accounts for 20% of UOB's total card spend 8% rebate on weekend dining and entertainment Exclusive 1-for-1 movie deals Features Southeast Asia’s first ‘quick read’ card face, designed to make the e-commerce experience more convenient Priority access to popular bars and clubs such as Kyo and Timbre Millennials’ wanderlust and desire to share culinary experiences shape their spending habits UOB aims to serve one in two millennials by 2019 1 9 in 10 have entered the workforce, many as young professionals 2 Dining deals at the latest restaurants such as Naughty Nuri’s and Maziga They are also true digital natives The UOB YOLO 1 Unless otherwise stated, all statistics are based on UOB data, as well as the UOB Young Professionals Survey, which was conducted in January 2016 and polled 621 UOB cardmembers aged between 26 to 35 years old 2 Source: “Age Pyramid of Resident Population”, Singapore Department of Statistics, http://www.singstat.gov.sg/statistics/visualising-data/charts/age-pyramid-of-resident-population
