Spent 13% more on food and travel compared to older customers

Nearly ¼ of their total spend is done online

Travel-related services account for 35% of all online spend

Adoption of contactless payment grew 60% between 2014 and 2015

UOB grows its suite of millennial-focused offerings with the launch of UOB YOLO

UOB’s main channel of engagement for UOB YOLO customers will be via official instagram account @IWannaYOLO

One in fivecredit card transactions in Singapore is made on a UOB card

One in three millennials bank with UOB

Millennial spending

accounts for 20% of UOB's total card spend

8% rebateon weekend dining and entertainment

Exclusive 1-for-1 movie deals

Features Southeast Asia’s first ‘quick read’ card face, designed to make the e-commerce experience more convenient

Priority accessto popular bars and clubs such as Kyo and Timbre

Millennials’ wanderlust and desire to share culinary experiences shape their spending habits

UOB aims to serve one in two millennials by 20191

9 in 10 have entered the workforce, many as young professionals2

Dining deals at the latest restaurants such as Naughty Nuri’s and Maziga

They are also true digital natives

The UOB

YOLO

1 Unless otherwise stated, all statistics are based on UOB data, as well as the UOB Young Professionals Survey, which was conducted in January 2016 and polled 621 UOB cardmembers aged between 26 to 35 years old2 Source: “Age Pyramid of Resident Population”, Singapore Department of Statistics, http://www.singstat.gov.sg/statistics/visualising-data/charts/age-pyramid-of-resident-population